Adweek

JULY 12, 2022

Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications.

Communications 246

Communications Marketing 246

Adweek

NOVEMBER 16, 2022

McCann Worldgroup has hired Anaka Kobzev as its new global chief communications officer. Kobzev, who comes to the agency from TBWA, will report directly to McCann Worldgroup's new global CEO Daryl Lee at McCann's New York headquarters when her position becomes effective in January 2023.

Communications 246

Communications Agency 246

Adweek

NOVEMBER 12, 2022

With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on how to prevent communication missteps.

Communications 246

Communications Agency Media Advertising 246

Adweek

DECEMBER 20, 2022

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries.

Communications 246

Communications Electronics Entertainment Marketing 246

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience. Were your engagement rates high?

Communications 219

Communications Media Audience Impressions 219

Adweek

NOVEMBER 21, 2022

This includes how and when to communicate company goals to a disparate staff. As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations.

Communications 246

Communications Agency 246

Adweek

OCTOBER 6, 2023

Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their choices aren't going to make much of a difference.

Communications 326

Communications Media 326

The Ad Tech Blog

JULY 5, 2024

Asynchronous communication in remote teams is essential for maintaining productivity and fostering innovation. This article explores the key points, challenges, and solutions for implementing effective asynchronous communication strategies in remote development teams. Moreover, asynchronous communication fosters inclusivity.

Communications 130

Communications Education 130

Adweek

JANUARY 22, 2025

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

Communications 318

Communications Marketing Advertising Agency 318

Adweek

OCTOBER 4, 2024

The communication said Toyota would refocus. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments.

Communications 359

Communications Advertising 359

Adweek

JANUARY 23, 2025

Brown-West has a vast and varied background in integrated communications, media, and technology. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. She was.

Communications 283

Communications Agency Media 283

Adweek

JANUARY 23, 2025

Former Spectrum News 1 anchor Loretta Boniti will join the Department of State Treasurer as the Director of Strategic Communications and Media Relations. She is the new director of strategic communications and media relations under State Treasurer Brad.

Communications 237

Communications Media 237

Adweek

JANUARY 10, 2025

Vice president of people Janelle Gale sent a memo over the company's Workplace internal communications forum, as first reported by Axios. Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. According to Gale's post, Meta will no longer have.

Communications 284

Communications Media 284

Adweek

SEPTEMBER 20, 2024

Lance Frank was named head of communications for CBS News, Stations & Media Ventures. His promotion was announced Thursday by CBS News president and CEO Wendy McMahon and executive vice president of communications Chris Ender.

Communications 273

Communications Media Marketing 273

Adweek

JUNE 14, 2023

And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.

Communications 350

Communications Advertising Marketing 350

Adweek

SEPTEMBER 2, 2022

The EU is in the process of drafting regulations around political communications. The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned.

Communications 348

Communications Advertising Marketing 348

Adweek

FEBRUARY 13, 2023

Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there.

Communications 347

Communications Advertising 347

Adweek

JULY 7, 2022

Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in.

Communications 347

Communications Marketing 347

Adweek

NOVEMBER 19, 2024

He defined the upcoming, immersive phase of online communication as. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the experience, not just looking at it."

Communications 313

Communications 313

Adweek

APRIL 22, 2024

degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications. The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 But it's not just.

Communications 313

Communications 313

Adweek

JANUARY 22, 2025

KOIN anchor Jenny Hansson has left the Portland, Oregon CBS affiliate to take a job as communications director for Oregon Attorney General Dan Rayfield. Hansson's last day at KOIN was on Friday, January 17. She'd worked there since 200. According to The Oregonian, "was a familiar presence to viewers, thanks to her stints as an.

Affiliates 261

Affiliates Communications 261

Adweek

NOVEMBER 1, 2024

Jonathan Killian, Vice President of Creative Marketing and Brand Communications. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life.

Communications 307

Communications Marketing 307

Adweek

APRIL 12, 2024

Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication. The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention.

Entertainment 307

Entertainment Communications Audience Media 307

Adweek

MARCH 4, 2024

We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,".

Retail 307

Retail Communications Conversion Marketing 307

Adweek

NOVEMBER 25, 2024

Armstrong last served as chief communications officer for Baton Rouge and East Baton Rouge Parish, where he led strategic communications on public safety and infrastructure projects. Mark Armstrong has joined the Beaumont, Texas ABC and NBC affiliate KBMT as morning co-anchor.

Affiliates 259

Affiliates Communications 259

Adweek

JANUARY 14, 2025

Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21.

Communications 267

Communications Marketing 267

Adweek

JANUARY 28, 2025

Created by creative marketing and communications agency Shadow, the ad marks the third collaboration between the brand and the singer. Cosmetics has tapped Meghan Trainor once more to front its new campaign "Cloud Skin," promoting its latest makeup range.

Entertainment 239

Entertainment Communications Agency Marketing 239

Adweek

JUNE 1, 2023

Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. How are brands curating and producing online content that resonates and leaves a lasting imprint? They offered the audience an expert-guided tour through.

Media 332

Media Communications Audience Marketing 332

Adweek

NOVEMBER 30, 2023

HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own successor, Vikrant Batra who will step down as CMO at the end of the year after rising through the ranks of the technology business.

Communications 326

Communications Marketing 326

Adweek

JUNE 17, 2024

So much historical significance comes with Juneteenth, yet since the George Floyd murder, there has been a frenzy of stereotypical marketing campaigns and communications by different brands.

Communications 293

Communications Marketing 293

Adweek

DECEMBER 4, 2024

More broadly, she will focus on communicating the company's mission to "develop AI as powerful as human cognition, known as artificial general intelligence. OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch.

Marketing 293

Marketing Communications Audience 293

Adweek

FEBRUARY 1, 2024

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison.

Public Relations 293

Public Relations Communications Agency Marketing 293

Adweek

JANUARY 3, 2024

It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially.

Public Relations 322

Public Relations Communications Media 322

Adweek

MARCH 15, 2023

Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.

Communications 322

Communications Media 322

Adweek

SEPTEMBER 9, 2024

DirecTV has filed a complaint with the Federal Communications Commission accusing Disney of negotiating in bad faith as the satellite provider's blackout of Disney-owned networks moves into its second week.

Communications 292

Communications 292

Adweek

JUNE 25, 2024

Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions International Festival of Creativity. It was the first time a CFO spoke on stage in the event's 70-year history.

Communications 291

Communications Marketing 291

Adweek

SEPTEMBER 26, 2023

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.

Healthcare 318

Healthcare Marketing Communications 318