Adweek

JULY 22, 2024

It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5.

Communications 341

Communications 341

Adweek

NOVEMBER 16, 2022

McCann Worldgroup has hired Anaka Kobzev as its new global chief communications officer. Kobzev, who comes to the agency from TBWA, will report directly to McCann Worldgroup's new global CEO Daryl Lee at McCann's New York headquarters when her position becomes effective in January 2023.

Communications 246

Communications Agency 246

Adweek

SEPTEMBER 29, 2022

Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 310

Communications Public Relations Media Advertising 310

Adweek

NOVEMBER 12, 2022

With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on how to prevent communication missteps.

Communications 246

Communications Agency Media Advertising 246

Adweek

JULY 12, 2022

Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications.

Communications 246

Communications Marketing 246

Adweek

DECEMBER 20, 2022

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries.

Communications 246

Communications Electronics Entertainment Marketing 246

Martech

NOVEMBER 8, 2023

Is your marketing team communicating effectively? Everything in marketing is built upon communication. Without communication, there would be no marketing. It turns out internal communication is equally, if not more, important than communication with your customers. The reality? It wasn’t said to everyone.

Communications 113

Communications Conversion Marketing MarTech 113

Adweek

NOVEMBER 21, 2022

This includes how and when to communicate company goals to a disparate staff. As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations.

Communications 246

Communications Agency 246

Adweek

OCTOBER 4, 2022

Being a great communicator, a great marketer, a great advertiser is the whole game. In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees.

Communications 237

Communications Agency Advertising Marketing 237

Ad Tech Daily

MARCH 7, 2023

Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders BOSTON — Brightcove Inc.

Communications 90

Communications Ad Tech Ad network Video Ads 90

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech Series

NOVEMBER 14, 2022

These new offerings will combine RingCentral MVP with Spectrum’s high-speed internet and network solutions to provide Spectrum’s small and medium-sized business customers–as well as Enterprise clients–access to a reliable, secure, and simple communications platform which will enable them to work productively from anywhere.

Communications 89

Communications Healthcare Education MarTech 89

AdExchanger

SEPTEMBER 25, 2024

But when seemingly everything is powered by AI, how can you […] The post Actionable AI: How Advertisers Can Harness The Power Of Performance, Creativity And Communication appeared first on AdExchanger. Advertisers and ad tech partners alike are overwhelmed with AI opportunities, eager to implement it in meaningful ways.

Communications 83

Communications Advertising Ad Tech 83

Adweek

OCTOBER 6, 2023

Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their choices aren't going to make much of a difference.

Communications 320

Communications Media 320

Seth Godin

JANUARY 23, 2024

The rule is pretty simple: bad noise crowds out good signal in just about any useful communications medium. Perhaps AI will start being an (imperfect) filter, but the problem is so hard to solve after the fact, I’m not optimistic.

Communications 121

Communications Media 121

Martech Series

JANUARY 19, 2023

Industry Expert Will Accelerate Growth and Innovation for Customer Communications Management Leader Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations, today announced that Anthony Bennett has joined the company in the new role of Chief Information Officer (CIO).

Communications 92

Communications Conversion MarTech Marketing 92

Martech

NOVEMBER 15, 2023

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. When it comes to communicating marketing performance outside of marketing, less is more. Communicate the value of the technology in place both quantitatively and qualitatively.

Communications 96

Communications MarTech Marketing Finance 96

Martech Series

DECEMBER 11, 2022

CY2, leading European Oracle’s PeopleSoft Campus Solutions and a member of Oracle PartnerNetwork (OPN), today announced the formal release of Connect for PeopleSoft, a student communications platform alternative to email. The post CY2 Releases Student Communications Platform Alternative to Email appeared first on MarTech Series.

Communications 92

Communications MarTech Marketing 92

Martech Series

SEPTEMBER 22, 2022

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

Communications 81

Communications Agency Public Relations MarTech 81

Martech Series

SEPTEMBER 15, 2022

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services. “Our

Communications 92

Communications Marketing ROI MarTech 92

Martech Series

JUNE 27, 2022

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, announces an integrated AV campus communication solution, ATTENTION!, The campus communication system natively integrates via the CleverLive app, included on all displays offered by Mimio and Clevertouch.

Communications 77

Communications MarTech Marketing 77

Martech

SEPTEMBER 23, 2021

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity. Why effective communication is the catalyst of meeting new demands.

Communications 123

Communications Marketing Audience MarTech 123

Martech Series

JANUARY 9, 2023

WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.

Communications 77

Communications MarTech Conversion Marketing 77

Martech Series

OCTOBER 21, 2022

Extend offers the industry’s simplest and most flexible way to bring mobile unified communications to the entire distributed workforce of any company. Now one device does it all while keeping business and personal communications completely separate and secure.”. That means it requires no apps or special phone clients and no training.

Communications 86

Communications MarTech Marketing 86

Martech Series

FEBRUARY 13, 2023

ReliaQuest, the force multiplier of security operations, announced that Kim Hill was named Chief of Staff and Head of Corporate Communications. Kim’s communications skills, leadership experience and history with ReliaQuest make her the perfect addition to our team.” Kim is uniquely qualified to support us in this way,” Murphy said.

Communications 77

Communications MarTech Media Marketing 77

Martech Series

FEBRUARY 8, 2023

Establishing itself as a central work hub and virtual headquarters, Zoho Workplace is a unified office platform that combines collaboration, productivity, and communications tools. All of that together is really improving the communication throughout our entire company.” Professional is $6 per user per month.

Communications 79

Communications MarTech Audience Marketing 79

More About Advertising

MARCH 20, 2024

“Communication Breakdown” is the slightly alarming name given to Cannes Lions’ annual “State of Creativity” survey, which this year exposes the lack of communication between clients and agencies.

Communications 52

Communications Agency Advertising 52

Martech Series

JANUARY 10, 2023

Lederne – The Norwegian Trade Union for Managers and Executives signs with Agillic for more personalised and data-driven marketing communication. While providing legal assistance, advisory, professional networking & training to their members, Lederne aims to be more personalised in their communication for a better member experience.

Communications 88

Communications Marketing MarTech 88

Martech Series

OCTOBER 20, 2022

Customer Communications Management (CCM) Leader and their Insurance Customers to Share their CX Expertise During Joint Sessions. CIO perspectives from Smart Communications customers include Amy Bingham from Pekin Insurance, Cam Loeppky from Wawanesa Insurance and Tim Hays from Mountain West Farm Bureau and 360 Insurance.

Communications 74

Communications Conversion MarTech Marketing 74

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Of course, policing the cadence of emails is nothing new. Quote of the day. “I

Communications 86

Communications ROI MarTech Marketing 86

Martech Series

NOVEMBER 2, 2022

Vimeo’s video platform together with Kollective’s ECDN can benefit any organization seeking better ways to communicate with their employees and customers,” said Kollective CEO, Dan Vetras. The post Kollective Announces Vimeo Partnership to Scale Enterprise Video Communications appeared first on MarTech Series.

Communications 89

Communications MarTech Audience Marketing 89

Martech Series

NOVEMBER 22, 2022

Eltropy, the leading digital communications platform for community financial institutions (CFIs), announced a partnership with digital banking provider Tyfone that allows their mutual community bank and credit union clients to communicate with members more quickly and effectively.

Communications 94

Communications MarTech Marketing 94

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. For B2B marketers, the contextual breadcrumbs are there to discern intent, but they often sit within publishers who serve as important hubs for business intelligence and a sense of community.

Communications 86

Communications MarTech Agency Marketing 86

Exchange Wire

SEPTEMBER 20, 2022

n, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. The post CDP: The Core of Communications Transformation appeared first on ExchangeWire.com. What is the difference between a CDP and [.].

Communications 98

Communications Marketing Advertising 98

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. maplesky.io

Communications 87

Communications Machine Learning Conversion MarTech 87

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech Series

JUNE 16, 2022

Leveraging Areteans best practices and implementation expertise, enterprise and government organizations can deliver personalised customer conversations utilizing the prebuilt integrations between Pega’s Software and the Smart Communications Conversation Cloud.

Communications 78

Communications Conversion MarTech Marketing 78