Citi, Aflac and Verizon: Three different Pega journeys
Martech
JUNE 23, 2023
All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” “I came through the XO Communications acquisition by Verizon, ” said marketing tech strategist Marsans. “When Verizon 2.0
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