Martech
APRIL 18, 2024
Pipedrive has five AI tools to speed tasks across sales, simplify communication and help teams effectively close more deals. Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities.
Martech
JANUARY 3, 2023
However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. Plan ROI measurement from the beginning, including control group management. While CPGs have mostly relied on intermediaries (i.e., Considerations. Metric/KPI frameworks.
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Martech
MARCH 6, 2024
So, what’s stopping you from communicating more often? We set up our control and variant and established a study period and success metrics The control was the current frequency schedule which sent two campaigns a month. To be fair, that’s a bit of a rhetorical question. The variant was a weekly campaign.
MNTN
FEBRUARY 16, 2023
communicate the impact of his MNTN campaigns to people across his organization and 2. I think the methodology MNTN uses to measure incrementality is transparent and easy for anyone to understand —particularly that the same number of people are in our control and exposed groups.
MNTN
FEBRUARY 16, 2023
communicate the impact of his MNTN campaigns to people across his organization and 2. I think the methodology MNTN uses to measure incrementality is transparent and easy for anyone to understand —particularly that the same number of people are in our control and exposed groups.
MNTN
FEBRUARY 6, 2024
Communicate these indicators clearly to your team and stakeholders to keep everyone on the same page. Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it. Continuous Measurement and Optimization Attribution marketing is not a one-time exercise.
Martech Series
SEPTEMBER 12, 2022
They communicate with the customer in person, via email, text, and phone. Great salespeople keep copious notes on the customers, and communication across all channels is harmonized and makes sense. So, retailers must create cross-channel communication that keeps the customer coming back. They engage the customer.
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