Martech Series

OCTOBER 25, 2022

Alida, a leader in experience management, delivered its Fall 2022 product release, bringing to market new technology innovations on its market-leading Total Experience Management (TXM) platform, including a new Conversational Surveys product. The post Alida Launches Conversational Surveys appeared first on MarTech Series.

Conversion 88

Conversion Communications MarTech Audience 88

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers.

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 94

Conversion Communications Marketing MarTech 94

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. Get MarTech!

Communications 96

Communications MarTech Marketing Finance 96

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 121

Conversion Marketing Conversion Rate Audience 121

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 106

Conversion Marketing Communications Retargeting 106

Martech Series

DECEMBER 19, 2022

A communications revolution mixed with the rapid development of new technologies has caused the way we connect to evolve. As communication methods advance though, so too do customer expectations. Let’s explore four benefits of conversational commerce and why it represents the future of customer engagement.

Conversion 96

Conversion Retail Communications MarTech 96

Martech Series

DECEMBER 1, 2022

one of the largest, global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced that VoiceFoundry, a TTEC Digital company, has achieved the Amazon Web Services (AWS) Conversational Artificial Intelligence (AI) Competency. TTEC Holdings , Inc. ,

Conversion 86

Conversion MarTech Communications Marketing 86

Martech Series

OCTOBER 20, 2022

Customer Communications Management (CCM) Leader and their Insurance Customers to Share their CX Expertise During Joint Sessions. The power of this partnership continues to deliver unparalleled customer experience capabilities to insurers who value delivering personalized omnichannel customer conversations at scale.”.

Communications 74

Communications Conversion MarTech Marketing 74

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly. Security and privacy are a top priority for us at Sceyt,” said Artashes Vardanov, CTO of Sceyt.

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

JUNE 7, 2022

American Family Insurance, John Hancock, Empower Retirement, and HTC Global Services Recognized for Excellence in Customer Conversations. Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations today announced the winners of the 2022 SCALE Awards.

Communications 85

Communications Conversion MarTech Marketing 85

Martech Series

JANUARY 9, 2023

WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.

Communications 77

Communications MarTech Conversion Marketing 77

Martech Series

DECEMBER 15, 2022

New capabilities include Blended Conversations, a seamless combination of human-driven and bot-powered conversational service experiences, as well as several refinements to the user interface. Zoho Desk, which has achieved 45% year-over-year revenue growth for the past five years, now serves more than 100K businesses globally.

Conversion 86

Conversion MarTech Communications SEO 86

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 125

Conversion Marketing Audience SEO 125

Martech Series

NOVEMBER 1, 2022

Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. Another tool is conversational commerce, which uses AI to engage customers in-channel.

Conversion 92

Conversion Communications MarTech eCommerce 92

The Ad Tech Blog

NOVEMBER 20, 2024

Team Management Tactics Key Points Communication: Effective communication strategies vary significantly between traditional and remote team settings, impacting overall team efficiency. Recruitment processes need to adapt to evaluating candidates’ ability to work independently and communicate effectively in a virtual environment.

Communications 130

Communications Conversion Education 130

Martech Series

AUGUST 4, 2022

the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. As growth slows for the second quarter in a row, Conversica , Inc.,

Conversion 90

Conversion Communications ROI MarTech 90

Martech Series

DECEMBER 12, 2022

Vonage , a global business cloud communications leader helping businesses accelerate their digital transformation, has been named Asia-Pacific Communications Platform as a Service (CPaaS) Company of the Year by Frost & Sullivan for a record-breaking fourth consecutive year.

Communications 82

Communications Conversion MarTech Marketing 82

Martech Series

JULY 13, 2022

Truecaller, the world’s leading global communications platform, today launched a brand-new app for safe, secure and private audio conversations: Open Doors. “Thanks to Truecaller being 13 years in the business, we’ve spent a great deal of time learning about how people communicate.

Conversion 87

Conversion Communications MarTech Marketing 87

Martech Series

OCTOBER 27, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. Another tool is conversational commerce, which uses AI to engage customers in-channel.

Conversion 81

Conversion Communications MarTech Marketing 81

Ad Monsters

JUNE 19, 2024

It’s a shift in business communications, transitioning from traditional press releases to the voice of the C-Suite. The post Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers appeared first on AdMonsters. You can now watch it on YouTube, go check it out!

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech Series

AUGUST 22, 2022

Edify , the customer experience software company that makes business communications feel more like personal ones, announced it has completed a 45,000-user deal with a European-based telecom provider. Edify EX delivers unified communications (UC) with Sync? This is the first deal of its kind for Edify.

Communications 86

Communications MarTech Conversion Marketing 86

Martech Series

JULY 21, 2022

Nextiva is making the best technology available to every business with affordable communication, team collaboration, and customer experience in a single application. Nextiva unveiled a game-changing business software that is the first of its kind — a communications and productivity workhub.

Communications 72

Communications Conversion MarTech Marketing 72

Martech Series

JANUARY 23, 2023

Conversational AI leader extends platform with open architecture, continuous learning, automated training and testing to boost efficiency Kore.ai , the world’s leading conversational AI platform and solutions company, today announced the release of the Kore.ai Experience Optimization (XO) Platform Version 10.0.

Communications 80

Communications Conversion MarTech Marketing 80

Martech Series

NOVEMBER 3, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that ExamRoom.AI, the world’s first AI-based proctoring software, is using the Vonage Communications Platform to provide reliable and scalable remote testing and proctoring experiences globally.

Communications 92

Communications Education MarTech Conversion 92

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 105

Conversion SEO Brand Awareness eCommerce 105

Martech Series

JULY 26, 2022

Sense , the market leader in AI-driven talent engagement solutions for enterprise recruiting, uncovers the role and impact that Conversational AI and chatbots have in today’s competitive recruiting landscape. Measuring Successful Communication and Engagement Benefits of Chatbots. As corporations throughout the U.S.

Conversion 78

Conversion Communications Non-Profit MarTech 78

Martech Series

FEBRUARY 12, 2023

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments.

Conversion 75

Conversion Communications MarTech Audience 75

Martech Series

SEPTEMBER 1, 2022

The Spark Compass world’s first event/action real-time, real-world behavioral communication platform that delivers measurable, verifiable results of consumer communications is now enhanced with Group FiO’s proven AI-driven campaign management and profile generation platform.

Communications 83

Communications Real Estate Marketing MarTech 83

Single Grain

AUGUST 21, 2023

What are free to paid conversion rates? Among these metrics, the “free to paid conversion rates” stands out as a particularly telling indicator for businesses, especially those operating in the SaaS (Software as a Service) space. Work With Us What Is a Free to Paid Conversion Rate?

Conversion Rate 52

Conversion Rate Conversion Education Communications 52

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Adweek

MARCH 4, 2024

We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,".

Retail 304

Retail Communications Conversion Marketing 304

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys….

Conversion 76

Conversion eCommerce Marketing Communications 76

Martech Series

NOVEMBER 16, 2022

Conversational AI Offering Helps Organizations Uncover Insights, Foster Coaching, and Ensure Consistent Experiences Across the Enterprise. 8×8 Conversation IQ extends formal contact center capabilities, such as quality management and speech analytics, to any employee across the organization using 8×8 cloud communications.

Conversion 52

Conversion Communications MarTech Marketing 52

Martech Series

JANUARY 23, 2023

Avaya , a global leader in solutions to enhance and simplify communications and collaboration, today announced it has been named as a Leader in the inaugural report: The Aragon Research Globe for Conversational AI in the Intelligent Contact Center (ICC) 2023 by Aragon Research, Inc. Director of Research, Craig Kennedy.

Conversion 81

Conversion Communications eCommerce MarTech 81

Martech Series

OCTOBER 4, 2022

Balto, a leader in uniting contact center agents with AI for better conversations, announced its partnership with Five9, an industry-leading provider of cloud contact center solutions. Marketing Technology News: Finding the Communication Sweet Spot.

Conversion 72

Conversion Communications MarTech Marketing 72