Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

Finance 251

Finance Communications Conversion Marketing 251

Adweek

MARCH 13, 2023

Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision.

Communications 246

Communications Conversion Marketing 246

Adweek

JULY 11, 2022

Talking about data management and measurement back in 1995 was a very different conversation from today. Beginning with building websites back in the '90s, then starting her own agency, Chautauqua Communications, in.

Communications 246

Communications Advertising Conversion Agency 246

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 130

Conversion Marketing Audience SEO 130

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 117

Conversion Marketing Communications Retargeting 117

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 107

Conversion Communications MarTech Marketing 107

Fuel Lines

MARCH 1, 2018

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky, CEO of global public relations firm Weber Shandwick.

Agency 256

Agency Communications Public Relations Media 256

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. Get MarTech!

Communications 103

Communications MarTech Marketing Finance 103

The Ad Tech Blog

AUGUST 9, 2023

The conversation is flowing, but there’s something off. Are Traditional Communication Tools Failing Us? What about these platforms causes our most productive engineers to disengage, preferring the comfort of their IDEs over active communication?

Communications 245

Communications Conversion 245

Fuel Lines

NOVEMBER 8, 2018

Ability to communicate more directly with employees, customers, and other key stakeholders. CEOs and agency owners that are truly social and engage their staff and potential clients in genuine conversation will be recognized as the new corporate leaders. CEOs who are social are perceived as better leaders and better communicators.

Agency 238

Agency Communications Media Conversion 238

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 114

Conversion SEO Brand Awareness eCommerce 114

Ad Monsters

MAY 15, 2024

The hurdles with initiatives like this are most often around communication – ensuring our clients and staff see the connections between our five agencies and how each is best in its class, yet they’re even better when together.

Conversion 110

Conversion Retail Machine Learning Marketing 110

Ad Rants

AUGUST 16, 2024

Sustainable Practices Build Brand Trust Consistent, sustainable practices nurture brand trust among consumers, leading to conversions and loyalty during market disruptions. Brands must substantiate and clearly communicate all environmental benefit claims with thoughtful authenticity and hard data.

Marketing 188

Marketing Communications Education Conversion 188

Fuel Lines

MARCH 22, 2018

Developing content for his audience provides him with the professional enrichment needed to truly know his prospects challenges, objectives and be able to educate and communicate solutions. Instead, provide content, communications and conversations where the focus is on your understanding of their problems.

Agency 254

Agency Communications Education Audience 254

Ad Monsters

JUNE 19, 2024

It’s a shift in business communications, transitioning from traditional press releases to the voice of the C-Suite. The post Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers appeared first on AdMonsters. You can now watch it on YouTube, go check it out!

Conversion 92

Conversion Marketing Video Ads ROI 92

The Ad Tech Blog

JANUARY 20, 2025

My Takeaways Proactive Communication: Dont wait for others to guess your needs or updates. Effective Communication Remote work sounds like a dream no commute, flexible hours, and the ability to work from anywhere. But dig a little deeper, and youll find that this setup can introduce significant communication hurdles.

Communications 130

Communications Conversion 130

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? They expect modern sales tactics and communication techniques like video and live chat. Landing page videos play a huge role in boosting conversions and engagement.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: The 4 secrets of effective communication How do you ensure appropriate collaboration when writing FAQs?

Marketing 127

Marketing Communications Audience SEO 127

Fuel Lines

MAY 2, 2019

Instead, provide communications and conversations where the focus is on your understanding of their problems. After identifying the problem they want solved, prospects make a decision on who they will choose to solve it for them. Don’t focus on selling your services. They aren’t reliant on having to sell the agency.

Agency 254

Agency Communications Conversion Marketing 254

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. This can drive immediate engagement and conversions. Building relationships: These emails lay the foundation for ongoing communication, making it easier to nurture leads into loyal customers.

Click Through Rate 98

Click Through Rate Conversion Rate Impressions Communications 98

Martech

OCTOBER 9, 2024

Why sales and marketing misalignment hurts your business Why silos exist Silos between sales and marketing often stem from misaligned goals, disconnected tools and poor communication. Without clear communication, leads fall through the cracks. Sales zeroes in on closing deals and revenue. Processing.

Conversion Rate 109

Conversion Rate Marketing Communications Conversion 109

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Any business looking to take their customer communications to the next level can register today and start sending in launched markets or get ready to send in markets where operator coverage is imminent.”

Communications 105

Communications Conversion Marketing MarTech 105

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Marketing 111

Marketing Conversion Rate Conversion Click Through Rate 111

Martech

MAY 29, 2024

Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Paycor. Free registration to view the entire program on-demand.) What could be the cause?

A/B Testing 119

A/B Testing Conversion Rate Marketing Communications 119

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members.

Communications 103

Communications MarTech Marketing Conversion 103

AdExchanger

SEPTEMBER 27, 2023

The Container Store aims for personalized content that leads to deeper engagement and more conversions, according to Tory Marpe, The Container Store’s VP of loyalty. The Container Store wants to get a better handle on its first-party customer data.

Communications 120

Communications Retail Conversion 120

Ad Rants

JULY 3, 2024

Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Leverage High-Quality Visual Content High-quality visuals are crucial for capturing your audience's attention and effectively communicating your brand's message.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

SEPTEMBER 20, 2022

If marketers communicate these values, customers will be reassured that there is a human behind the automated tools. They’re trying to generate leads and conversations. Customers need to be able to trust the brand they’re communicating with. And finally, customers want to hear back from the communications they send to the brand.

Marketing 141

Marketing Communications MarTech Conversion 141

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. Grammarly introduced new features to measure the impact of communication on business performance. Wondershare released Wondershare Virbo 3.0, an AI-powered video creation platform.

MarTech 120

MarTech Communications SEO Conversion 120

The Ad Tech Blog

AUGUST 7, 2024

Communication Barriers Communication barriers are another major challenge. In remote settings, communication is often limited to digital channels , which can lead to misunderstandings and misinterpretations. Step 2: Foster Open Communication Fostering open communication is crucial for building trust in remote teams.

Communications 130

Communications Conversion Education 130

illumin

FEBRUARY 6, 2024

As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. When done well, however, SMS marketing is more effective at driving conversion and encouraging previous customers to make another purchase.

Marketing 95

Marketing Communications Conversion Rate Conversion 95

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Leaders must implement social media monitoring tools to detect and address brand impersonation and engage with communications and legal teams to formulate a robust response strategy.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions. Consent management solutions : Implement robust consent management systems to handle user permissions and preferences effectively.

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

JANUARY 9, 2025

The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive. Using AI agents to gain customer insights AI agents engage customers in conversations. How does this work?

Conversion 127

Conversion Communications Marketing ROI 127

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses.

MarTech 104

MarTech Conversion Communications Media 104

Martech

NOVEMBER 20, 2023

That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Using data segmentation In B2B communications, data segmentation is your lighthouse. Dig deeper: From campaigns to conversations: The future of email marketing 3.

Marketing 132

Marketing Click Through Rate Conversion Communications 132

Martech

MAY 17, 2024

For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. crisis communications is about communicating with the media during times of crisis.

Communications 116

Communications Public Relations Media Brand Awareness 116