Fuel Lines

JANUARY 9, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 272

Communications Media Public Relations Conversion 272

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience.

Marketing 128

Marketing Communications Education Conversion 128

Martech Series

JANUARY 26, 2023

Airmeez’ AI-based intent routing will now use SoundHound’s best-in-class voice AI to offer intelligent virtual assistants and notification services featuring natural language interactions across multiple communication channels. Airmeez announced they will be working with SoundHound AI, Inc.

Conversion 101

Conversion Communications Healthcare Education 101

Ad Monsters

MAY 17, 2023

Industry professionals could not communicate effectively because of a lack of common industry knowledge and jargon, particularly those from different companies and even across departments in the same company. Five years later, U of Digital has an “expert network” of over 200 senior industry professionals who help educate learners.

Education 97

Education Conversion Ad Tech Shipping 97

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. Video is, as it should be, everywhere in B2B.

Marketing 134

Marketing eCommerce MarTech Education 134

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA. As with anything new, some were skeptical of its long-term value. The simple answer is that it depends. Number of client engagements with PIA.

Marketing 128

Marketing ROI MarTech Conversion 128

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 127

Conversion Marketing Conversion Rate Audience 127

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Maintaining open communication is key to preserving trust and loyalty as companies evolve.

Marketing 121

Marketing Communications Conversion Education 121

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot.

SEO 126

SEO Audience Education Machine Learning 126

Ad Monsters

APRIL 15, 2025

With his first experience training a new hire under his belt, hes thinking more than ever about how to communicate complex ideas clearly, a skill just as valuable as any line of code or data point. That said, the conversation is starting to shift. Its frustrating because it often doesnt reflect the actual risk of the content.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Fuel Lines

SEPTEMBER 17, 2013

He is the author of Brand Ed: Brand Education Services , a conversation about restaurant branding. You are in the business of communications, after all and social media is about communicating your relevance. Create and share relevant content that reinforces your marketing industry expertise.

Agency 263

Agency Education Communications Media 263

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 113

SEO Conversion Communications Audience 113

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. To stay ahead of the curve, commit to ongoing education and skill development.

Conversion 127

Conversion Marketing Education ROI 127

Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. Using this data can help you increase conversions, reduce acquisition costs and build stronger relationships. Processing.

Audience 117

Audience SEO Education Marketing 117

Fuel Lines

MARCH 22, 2018

Developing content for his audience provides him with the professional enrichment needed to truly know his prospects challenges, objectives and be able to educate and communicate solutions. Instead, provide content, communications and conversations where the focus is on your understanding of their problems.

Agency 254

Agency Communications Education Audience 254

Martech

OCTOBER 25, 2024

Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Example : Start with an educational piece that addresses a pain point they’re likely facing. Dig deeper: The marketer’s guide to automating customer engagement 6.

Conversion 117

Conversion Education ROI Communications 117

Martech Series

NOVEMBER 3, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that ExamRoom.AI, the world’s first AI-based proctoring software, is using the Vonage Communications Platform to provide reliable and scalable remote testing and proctoring experiences globally.

Communications 92

Communications Education MarTech Conversion 92

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. By prioritizing financial outcomes over engagement metrics, marketing can demonstrate its direct impact on the bottom line.

Marketing 131

Marketing CPL CPA Finance 131

Ad Rants

AUGUST 16, 2024

Sustainable Practices Build Brand Trust Consistent, sustainable practices nurture brand trust among consumers, leading to conversions and loyalty during market disruptions. Brands must substantiate and clearly communicate all environmental benefit claims with thoughtful authenticity and hard data.

Marketing 188

Marketing Communications Education Conversion 188

Ad Rants

MAY 28, 2024

The Essence of Visual Storytelling in Digital Communication Understanding Visual Storytelling: It's a very advanced kind of approach: visual storytelling. By tapping into universally recognized visuals, companies can communicate complex messages quickly and effectively, making visual storytelling an invaluable tool in digital communication.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Fuel Lines

SEPTEMBER 14, 2015

Agency owners need to identify their area of expertise, own it and communicate it. You build relationships with prospects whom you’ve never had the first conversation. When they engage with you, you’ll find the conversation is much further down the road than a cold or warm call conversation.

Agency 262

Agency Conversion Media Food 262

Martech

JANUARY 24, 2025

These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. How do we communicate that? As an educated marketer, you should pay attention to the same news your execs are tracking.

Marketing 126

Marketing Non-Profit MarTech Education 126

Martech

DECEMBER 16, 2024

They discovered their ideal customers — small businesses and startups — found value through education. This significantly increased conversions and helped Intercom scale by over 500% in 18 months. Part of being an expert communicator is being an expert listener. Processing. Processing. Processing.

A/B Testing 104

A/B Testing Marketing SEO Education 104

Martech

JANUARY 30, 2025

Dash streamlines lead conversion with AI agents, automation tools, and data-driven reporting, helping businesses optimize customer interactions. aiCMO released an AI-powered marketing solution designed to enhance brand communication through strategic messaging and automation. Email: Business email address Sign me up! Processing.

MarTech 68

MarTech Education Conversion Communications 68

Basis

DECEMBER 10, 2024

Trend #2: Shifting From Hype to Practicality on AI and Automation AI has been dominating industry conversations ever since generative AI burst onto the scene. By viewing talent not as a cost center but as a key strategic investment, agencies can foster innovation, drive profitability, and secure a competitive edge.

Agency 93

Agency Advertising Communications Machine Learning 93

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos. Invitations to join your community or customer success stories.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Fuel Lines

APRIL 2, 2013

One of the best helps I found when I first started using Twitter came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. I post on the weekends because there’s less communication cluttering social media. It is the leading traffic generator for my website traffic.

Agency 279

Agency Pop-Up Education Audience 279

Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. Better engagement and conversions Personalized nurturing journeys powered by accurate data improve open and click-through rates. What is automated email nurturing?

Click Through Rate 82

Click Through Rate Conversion Conversion Rate Audience 82

Digiday

MAY 30, 2022

Earlier this year in February, FOS got a round of funding from Crain Communications, which bought a 20% stake in the company on a $25 million valuation. Below are highlights from the conversation that have been lightly edited and condensed for clarity. Bringing education into advertising.

Education 72

Education Conversion Impressions Communications 72

Martech

FEBRUARY 20, 2025

It provides AI-generated demographic insights, including age, gender, income, education location. The platform feeds offline AI data to marketing tools like Google Ads, Google Analytics Meta Ads Manager to track campaign performance, optimize conversion rates improve ad spend efficiency.

MarTech 85

MarTech Demand Side Platform Machine Learning Conversion Rate 85

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile is the inventor of the AI-powered conversational video platform Conversa.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech

JUNE 21, 2024

The best CRM product owners continuously educate themselves through courses, industry events and research. This ongoing education keeps them up to date on the latest trends and technologies, enabling them to make informed decisions that benefit the organization. You want ideas coming from this role proactively.

Marketing 117

Marketing Communications Education MarTech 117

The Ad Tech Blog

AUGUST 7, 2024

Communication Barriers Communication barriers are another major challenge. In remote settings, communication is often limited to digital channels , which can lead to misunderstandings and misinterpretations. Step 2: Foster Open Communication Fostering open communication is crucial for building trust in remote teams.

Communications 130

Communications Conversion Education 130

Fuel Lines

AUGUST 2, 2013

Agencies need to identify their area of expertise, own it and communicate it. It is also well written using clear, concise, conversational language that makes it reader friendly. The conference is attended by CEOs, CMOs, chief awareness officers, researchers and educators. They want to work with an agency with deep expertise.

Agency 279

Agency Marketing Retail Non-Profit 279

Ad Rants

JULY 3, 2024

Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Leverage High-Quality Visual Content High-quality visuals are crucial for capturing your audience's attention and effectively communicating your brand's message.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211