Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. A great B2B video hooks the viewer and leaves a lasting impression. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? They expect modern sales tactics and communication techniques like video and live chat.

Marketing 246

Marketing Click Through Rate Conversion eCommerce 246

Martech

JULY 2, 2024

You have to do research to understand who you need to communicate with, what messages will resonate with them and which channels will be most effective in delivering the messages. That means conversing with existing clients and prospects and incorporating those insights into your profiles.

Marketing 122

Marketing Public Relations Communications Conversion 122

Ad Monsters

MAY 27, 2024

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads. The company wanted to attract new customers, but the conversion rates were low.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Martech Series

NOVEMBER 16, 2022

These conversations had many goals, including encouraging companies to incorporate accessible technologies inside their next generation of products. The summit also resonated with attendees because of the conversations it sparked.

Conversion 95

Conversion MarTech Communications Impressions 95

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate. This scenario is familiar to many if not all, advertisers.

Audience 68

Audience Impressions Communications Conversion 68

Martech

NOVEMBER 22, 2023

After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average. Here are some strategies and techniques that helped us achieve these impressive results.

Conversion Rate 112

Conversion Rate Advertising CPC CPA 112

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 94

ROI Finance Brand Awareness Conversion 94

Martech

JUNE 18, 2024

Here’s how you can ensure your email content converts: Craft subject lines that captivate Your subject line is the first impression — make it powerful: Be specific: For instance, a sports equipment retailer might use “Slash 20% Off Triathlon Gear This Weekend Only!”

A/B Testing 99

A/B Testing Communications Audience Conversion 99

Rob Campbell

JULY 17, 2024

Where the brand is synonymous and attributed to what they do/say/communicate. Or the modern equivalent, where every element of every piece of communication is plastered with cues of whatever colour a brand is associated with. Whether you like the band or not, you can’t say that is not an impressive number.

Communications 62

Communications Conversion Entertainment Impressions 62

Martech

NOVEMBER 22, 2021

Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Make the first good and professional impression.

Banner 123

Banner Communications Impressions Marketing 123

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations.

Marketing 93

Marketing Machine Learning Finance Communications 93

Martech Series

JUNE 29, 2022

Jamyr, a company that offers video communication technology for recruiting and onboarding, announced today it raised $200,000 from the TinySeed accelerator program. Jamyr offers an on-demand video editing and delivery platform that helps recruiters communicate with candidates or new hires.

Communications 85

Communications Impressions MarTech Conversion 85

Basis

JANUARY 24, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): in programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

Impressions 81

Impressions CPM Data Management Platform Communications 81

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Inboxes are overflowing and attention spans are shrinking. Get MarTech! In your inbox.

Marketing 123

Marketing Communications MarTech Audience 123

Ad Monsters

NOVEMBER 27, 2023

Effective communication is crucial in the world of podcast advertising. Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Single Grain

APRIL 18, 2023

Others may see improvements to conversion rates as an SEO-related activity. Here’s a breakdown of how each categorically varies: Conversion Rate Optimization (CRO): The process of refining, adjusting and changing a website’s visual or text contents and design to increase sales, leads or other key metrics.

SEO 98

SEO Conversion Rate A/B Testing Conversion 98

Martech Series

JUNE 17, 2022

Cavai, the leading conversational advertising cloud, has appointed Mats Persson as CEO. Persson says: “I have been following Cavai since it was founded in 2018 and I have been impressed by its rapid development and success. Persson takes the helm as the business readies itself for its next phase of growth.

Ad Tech 88

Ad Tech Conversion Impressions Communications 88

Martech

NOVEMBER 12, 2024

It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. I gave it to many of the leaders I interviewed ahead of the conversations, mainly as a provocative conversation starter.

Marketing 94

Marketing Finance Conversion Communications 94

Martech Series

SEPTEMBER 8, 2022

Bluecore , the retail marketing technology company that transforms the way the top 1000 retailers communicate with shoppers, released its 2022 Retail Ecommerce Benchmark Report. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

OCTOBER 11, 2022

Element451 will use this latest round of funding to further innovate in the areas of behavioral marketing, one-to-one student-centered communication, and to strengthen its full journey engagement platform for partner schools. Brewton-Parker College saw a 35 percent increase in enrollment since implementing the Element451 platform.

Communications 70

Communications Education Impressions MarTech 70

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Analysis of feedback and comments capturing trends and overall impressions of the experience. Sentiment analysis of conversations with PIA. The simple answer is that it depends.

Marketing 115

Marketing ROI MarTech Conversion 115

Martech

JULY 25, 2024

For Warner Music and Spotify, AI-powered conversations with a digital replica of the singer Achille Lauro. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business. The mobile conversation continued in the weeks after the event.

Agency 101

Agency Fashion eCommerce Communications 101

Martech

JANUARY 9, 2024

Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc. Be prepared for negotiation. Don’t forget the legal bits.

Marketing 123

Marketing Audience Click Through Rate Conversion 123

AdvertiseMint

FEBRUARY 17, 2024

While its global reach is impressive, the precision of Facebook’s ad targeting options sets it apart. Engagement and Interaction Unlike traditional advertising, which is often a one-way street, Facebook ads invite your target audience to join the conversation. How does Facebook advertising enhance customer engagement?

Advertising 52

Advertising Audience Impressions Communications 52

Martech Series

SEPTEMBER 23, 2022

Entitled “Turning Conversations into Commerce,” the event was attended by an impressive roster of business and technology leaders from across the continent and moderated by Werner Lindemann, Senior Vice President of Enterprise Sales – Growth Markets at Clickatell. a way that feels natural and safe.” non-disruptive.”

Communications 91

Communications Retail MarTech Conversion 91

Martech

MARCH 19, 2024

We realized our blog drove visitors but not conversions. This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. Google their name and check other sites with their posts to complete your impression. Who is an SDR?” What is a lead?”

Pop-Up 117

Pop-Up SEO Conversion Education 117

Ad Monsters

JANUARY 2, 2024

Brands can track conversions via offer codes, voice activation of connected devices, and pixel tracking to connect landing page visits to the app that served the ad. By necessity, the industry has been moving away from using podcast downloads as a proxy for ad impressions, driven by changes to iOS and in listener behavior.

Communications 100

Communications Ad Tech Impressions Advertising 100

Martech

DECEMBER 6, 2023

Defining and communicating your needs is crucial when preparing for vendor negotiations. Negotiating with vendors, whether it’s Salesforce, Oracle or your IT department, involves willpower, communication, trust (or lack thereof), compromise and, most importantly, emotional intelligence (EQ).

MarTech 102

MarTech Communications Impressions Conversion 102

Single Grain

SEPTEMBER 22, 2023

By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. It’s a simplified but effective way to guide potential customers from initial awareness to conversion.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Martech

JUNE 8, 2023

Also, Salesforce Marketing Cloud Personalization customers can use these assistants to deliver offers, product recommendations, and upsell or cross-sell campaigns in a human-like personalized two-way communication platform. integrations across multiple channels (Website, Facebook, voice, SMS and Google Business).

Marketing 74

Marketing MarTech Conversion Impressions 74

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. This limitation is clear in thought leadership content, especially LinkedIn, where fresh ideas and innovative perspectives are key.

Audience 125

Audience Marketing Impressions Communications 125

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment.

Marketing 114

Marketing CPL CPA Finance 114

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

JULY 3, 2024

Create Compelling Ad Creatives Investing in the creative aspect of your ad goes a long way toward making a lasting impact and communicating your message. These can include impressions, conversion rates , and return on ad spend (ROAS). Think about local TV ads that have captured your own attention in the past. Compelling visuals?

Advertising 52

Advertising Conversion Rate Impressions ROI 52

Martech

NOVEMBER 15, 2024

This dichotomy baffles me, but that’s a conversation for another time. In the busy season, a visual aid like this is essential not just for keeping you organized but also for communicating to your community that you are on top of things. Cancel ‘The boss knows everything’ syndrome Communication starts with humility.

Marketing 106

Marketing Retail Communications Impressions 106

YieldBird

MAY 31, 2023

For many advertisers, the channel is one of the most important ways of communicating with users. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Be sure you have established benchmarks for clicks, CTR, page views, and conversions to be able to know when things look off.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech Series

FEBRUARY 2, 2023

By understanding their needs and interests, you can target them with relevant and compelling messaging, increasing the likelihood of conversion. This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. It can be acquired both offline and online.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102