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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

MarTech 88
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‘Kaleyra’ is positioned as a Leader in the 2022 SPARK Matrix for Communications Platform as a Service (CPaaS) by Quadrant Knowledge Solutions

Martech Series

The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis & ranking of the leading Communications Platform as a Service (CPaaS) vendors. Kaleyra, with its comprehensive technology and customer experience management, has received strong ratings across the parameters of technology excellence and customer impact.

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How agencies are using AI to innovate for clients and work faster

Digiday

Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. Many organizations have been using this technology to moderate content or identify harmful conversations on a platform. Some studies back this up.

Agency 69
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Industry questions value of SPACs after failings at BuzzFeed, Forbes

Digiday

Conversely , Forbes announced on Wednesday morning that it will forgo its plans to go public via SPAC, terminating its business combination agreement deal with Magnum Opus. Bill Hankes, Forbes chief communications officer, called the SPAC environment “increasingly inhospitable.” Not to mention, 94% of the $287.5

Media 81
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

CCPA defines personal information as anything that can be associated or linked with an individual or household. Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations.

Cookies 115
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Walled Garden: What Does This Term Mean in Ad Tech?

Lemonads

John Malone, an American entrepreneur responsible for founding the company Tele-Communication Inc. In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Where Does the Term Walled Garden Come From? What Is a Walled Garden in Ad Tech?

Ad Tech 52