Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

MarTech 108

MarTech Communications Marketing Conversion 108

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 111

Conversion Marketing Communications Retargeting 111

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. Omilia’s Pathfinder is designed to reduce conversational AI deployment times. AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising.

MarTech 104

MarTech Machine Learning Conversion Rate Conversion 104

Martech

SEPTEMBER 17, 2021

At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Watch the full keynote talk from MarTech here (free registration required). The post How testing can give your email marketing a conversions boost appeared first on MarTech.

Conversion 130

Conversion Marketing A/B Testing MarTech 130

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. When it comes to communicating marketing performance outside of marketing, less is more.

Communications 98

Communications MarTech Marketing Finance 98

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses. Get MarTech! In your inbox.

MarTech 95

MarTech Conversion Communications Media 95

Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Email: Business email address Sign up now Processing.

MarTech 108

MarTech Conversion Affiliates Audience 108

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 98

Conversion Communications MarTech Marketing 98

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. If you can’t communicate its value, then it should be low on your priority list.

MarTech 108

MarTech Communications Impressions Conversion 108

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Typeform’s Formless creates conversational forms that can ask and answer questions. Get MarTech! The post AI-powered martech releases and news: Jan. 18 appeared first on MarTech.

MarTech 104

MarTech Affiliates Brand Awareness Retail 104

Martech

JUNE 5, 2024

.” Each segment can be targeted with tailored marketing strategies for higher engagement and conversion rates. Dig deeper: AI transformation: How to prepare your marketing team Overcoming the limitations of out-of-the-box martech features While many martech platforms offer built-in AI features, they often fall short due to data silos.

MarTech 106

MarTech Communications Machine Learning Conversion Rate 106

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 93

MarTech Conversion Rate Finance Conversion 93

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

MarTech 97

MarTech A/B Testing ROI Conversion 97

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

MarTech 96

MarTech Conversion Communications Marketing 96

Martech

AUGUST 19, 2021

However, martech leaders today still struggle to implement personalization, even those at big companies with ample resources. This raises the first question to answer in my three-part series of articles on Personalization at Scale: Where should personalization reside in an omnichannel martech stack? A legacy of silos. Source: RSG.

MarTech 130

MarTech eCommerce Communications Conversion 130

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 95

MarTech Communications Conversion Education 95

Martech

DECEMBER 29, 2023

That requires reviewing the martech stack and the bewildering range of micro-payments that vendors may charge. The challenge of a complex tech landscape Despite the proliferation of touchpoints with consumers, there’s no way of achieving digital communication with a single technology partner. Get MarTech! In your inbox.

MarTech 106

MarTech Communications Conversion Marketing 106

Martech Series

NOVEMBER 16, 2022

Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. CX can be driven from different functions within an organization, but without alignment at the top—from sales, to customer success, to marketing and communications—it will never be a fully integrated experience.

MarTech 104

MarTech Retail Communications Marketing 104

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. Dig deeper: 4 steps to take before hitting go on your new martech platform 2.

MarTech 111

MarTech Marketing Communications Conversion 111

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 107

MarTech Marketing Conversion Rate Brand Awareness 107

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 109

Conversion SEO Brand Awareness eCommerce 109

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Pipedrive has five AI tools to speed tasks across sales, simplify communication and help teams effectively close more deals. User beware!

MarTech 88

MarTech Control Group Conversion Video Ads 88

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. Iterable , a customer communication platform, released new features with enhanced AI capabilities. The post AI-powered martech news and releases: December 19 appeared first on MarTech. So, you know, it’s something to keep an eye on.”

MarTech 80

MarTech Communications Conversion Marketing 80

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

MarTech 85

MarTech Conversion Cookies Brand Awareness 85

Martech

APRIL 28, 2023

There were so many more questions that I even created an internal list of use cases, brainstorming out loud how we might use these technologies to help us run Third Door Media, to produce better content, and ultimately help you, the MarTech community embrace not only the change that generative AI represents but also the opportunities.

MarTech 102

MarTech SEO Conversion Marketing 102

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 119

Marketing SEO Retargeting Conversion 119

Martech

SEPTEMBER 20, 2022

There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools. Get MarTech!

Marketing 133

Marketing Communications MarTech Conversion 133

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 102

Marketing MarTech Communications ROI 102

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members. Processing.

Communications 95

Communications MarTech Marketing Conversion 95

Martech

MAY 29, 2024

Recently at The MarTech Conference , two marketing leaders discussed this precise task. Improve experience to optimize the marketing funnel After looking at the data, you might find that traffic to a particular touchpoint in the marketing funnel is high, but the conversion rate is low. What could be the cause?

A/B Testing 112

A/B Testing Conversion Rate Marketing Communications 112

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Equip your team for great conversations. Produce conversations of value. “If

Conversion 124

Conversion Machine Learning Communications Call for Action 124

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. ZapScale’s Campaigns feature for its customer success platform provides hyper-personalized communication and precision targeting for email campaigns. The post AI-powered martech news and releases: September 19 appeared first on MarTech. Processing.

MarTech 61

MarTech Audience Communications Conversion 61

Martech

JANUARY 5, 2024

These communications need to be so well-integrated that it’s impossible to tell which function created them. Dig deeper: How to create case studies that sway B2B decision-makers You need to look at all the tools you have and organize a communication plan that focuses product interest through a single company, not departmental, lens.

Communications 113

Communications Conversion MarTech Marketing 113

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Any business looking to take their customer communications to the next level can register today and start sending in launched markets or get ready to send in markets where operator coverage is imminent.”

Communications 99

Communications Conversion Marketing MarTech 99

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Marketing 103

Marketing Conversion Rate Conversion Click Through Rate 103

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 94

Conversion Rate A/B Testing Conversion Click Through Rate 94