Martech Series

JANUARY 23, 2023

Harnessing next-gen conversation software, speakers will be empowered to communicate in the language of their choice, with listeners receiving live translation feeds in their native tongue. will optimize immersive collaboration beyond anything available in the current marketplace.

Communications 93

Communications ROI MarTech Conversion 93

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? They expect modern sales tactics and communication techniques like video and live chat. Landing page videos play a huge role in boosting conversions and engagement.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech Series

JULY 11, 2022

“We see artificial intelligence as a revolutionary breakthrough opportunity in dental call screening and new patient conversion optimization,” states Xaña Winans, CEO of Golden Proportions Marketing. “We The post Leading Dental Call Tracking Software Uses AI Technology to Improve Client Marketing ROI appeared first on MarTech Series.

ROI 80

ROI Marketing Conversion MarTech 80

Ad Monsters

MAY 15, 2024

The hurdles with initiatives like this are most often around communication – ensuring our clients and staff see the connections between our five agencies and how each is best in its class, yet they’re even better when together.

Conversion 107

Conversion Retail Machine Learning Marketing 107

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Campaigns on LinkedIn are showing a 47% lift in ROI.” It’s a shift in business communications, transitioning from traditional press releases to the voice of the C-Suite.

Conversion 88

Conversion Marketing Video Ads ROI 88

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 120

Marketing ROI MarTech Conversion 120

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates. Improved customer loyalty.

Conversion Rate 93

Conversion Rate ROI Conversion eCommerce 93

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

Impressions 108

Impressions Finance Marketing Non-Profit 108

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. The percentage of email subscribers who unsubscribe from the list and opt out of any future communications is known as unsubscribe rate. 5) Conversion Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. Grammarly introduced new features to measure the impact of communication on business performance. Wondershare released Wondershare Virbo 3.0, an AI-powered video creation platform.

MarTech 111

MarTech Communications SEO Conversion 111

Ad Rants

JULY 3, 2024

Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Leverage High-Quality Visual Content High-quality visuals are crucial for capturing your audience's attention and effectively communicating your brand's message.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 99

ROI Finance Brand Awareness Conversion 99

Martech Series

SEPTEMBER 21, 2022

Verint solutions that support this shift to digital comprise conversational AI, engagement channels, engagement orchestration and knowledge management to help organizations successfully meet these challenges and create differentiated experiences.

ROI 84

ROI Healthcare MarTech Conversion 84

Martech

OCTOBER 15, 2024

By developing and honing these competencies, marketers can: Help define which tools/vendors could solve problems or create opportunities to improve customer communications and marketing processes. This collaboration can also help demonstrate the ROI for these platforms.

Marketing 98

Marketing MarTech Communications ROI 98

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI.

ROI 52

ROI Media Audience Click Through Rate 52

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai

MarTech 96

MarTech Food Machine Learning SEO 96

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. It’s what engages customers, inspires them, and keeps them coming back. The post Prepare for an unpredictable economy with email marketing appeared first on MarTech.

Marketing 108

Marketing eCommerce ROI Communications 108

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. What about e-commerce conversions? Keep in mind.

SEO 115

SEO Conversion Rate ROI Conversion 115

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 97

Marketing Healthcare Conversion Real Estate 97

Fuel Lines

SEPTEMBER 4, 2012

The conversations via the #inbound12 Twitter hashtag flowed so well it was as if I was there. Via @ garyvee love this guy…hysterical # Inbound12 @ bostonmarketer What’s the ROI of social media? Gary’s presentation was given in the packed auditorium of the Hine’s Convention Center in Boston.

Marketing 277

Marketing Agency Media Shipping 277

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. Their work amplifies user engagement and boosts conversions by making every interaction count. Conducting A/B tests to refine open rates, engagement and conversions.

MarTech 92

MarTech A/B Testing ROI Conversion 92

Martech

NOVEMBER 6, 2023

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Marketing 119

Marketing ROI A/B Testing Conversion 119

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. This can lead to increased brand loyalty and higher conversion rates.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Food 130

Martech

DECEMBER 20, 2024

Position educational pieces as stepping stones to future conversations, not immediate conversions. Example Instead of a 30-minute webinar covering 5 tips to improve your digital ads, offer a focused, actionable topic: Specific webinar: 5 copywriting hacks to double your conversion rates. Top-of-funnel (TOFU): Build awareness.

Education 108

Education Audience Conversion Rate Manufacturing 108

Martech Series

FEBRUARY 9, 2023

By tapping into real-world conversations, taking an informed approach to choosing partners, granting these partners creative freedom, and leveraging UGC content, CPG brands can scale their TikTok marketing programs to drive unmatched ROI.” But the key to success is using TikTok effectively.

ROI 86

ROI Conversion MarTech Audience 86

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023. Wondering how?

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. People spend 4x as much time watching live videos than pre-recorded videos.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). Lead conversion rates. Tools: Marketing automation platforms (e.g.,

Marketing 92

Marketing Click Through Rate Communications ROI 92

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Previously this feature was only available for desktops or laptops, causing a lag in communication time for team members working from mobile devices. Check out the details below.

Finance 95

Finance Communications Conversion ROI 95

Single Grain

JULY 8, 2021

By strategically communicating to prospects that your brand is indispensable, you will be better equipped to turn those prospects into quality leads, and those leads into long-term customers. This leads to a 3-5X increase in ROI.” A well-optimized chatbot communicates only the essentials and does not overwhelm the user.

Communications 145

Communications Brand Awareness Conversion Audience 145

Martech

MAY 10, 2023

Across all of my conversations and coaching sessions, here are the three common patterns I’ve heard from marketing leaders about what they’re facing right now and how to overcome them. Having conversations with customers helps build loyalty, increase retention and can even lead to upselling them on additional products or services.

Marketing 102

Marketing Conversion Rate Conversion Communications 102

Martech

JULY 29, 2021

So now, you’ve communicated with your team the reasons why the website is a top priority and what specific purpose the refresh will serve. She added, “Build the investment case so that you do have the ROI, so that you do know how to measure and where the investment comes from.”. Getting started on your relaunch.

Conversion 110

Conversion Communications MarTech ROI 110

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” ” Consumer usage data indicates that customers favor messaged-based communications when interacting with businesses and brands.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience.

Conversion Rate 88

Conversion Rate Manufacturing Conversion ROI 88

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The biggest recent change in the global environment, the COVID-19 pandemic, increased the importance of digital communications in general and email in particular.

Marketing 138

Marketing Machine Learning ROI Communications 138

Martech

JANUARY 9, 2024

Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Be prepared for negotiation.

Marketing 127

Marketing Audience Click Through Rate Conversion 127