Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

JULY 25, 2019

Behavioral or quantitative data allows a business to understand how customers are engaging with the company. This usually occurs through a collection of transactional information, communications or online engagements. How Are CDPs Different from Other Data Management Products? CDP vs CRM. CDP vs DMP.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Data Lead Asaf Davidov, Roku’s Head of Ad Measurement & Research CI&T’s Claudia Yuri Katagi Deloitte Digital Disney Dstillery.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

SEPTEMBER 5, 2019

Behavioral or quantitative data allows a business to understand how customers are engaging with the company. This usually occurs through a collection of transactional information, communications or online engagements. How Are CDPs Different from Other Data Management Products? CDP vs CRM. CDP vs DMP.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Automatad Inc.

DECEMBER 23, 2022

As attention to sharing and retaining consumer data seems to be the primary focus under most upcoming privacy policies, publishers should consider using consent and data management platforms to keep track of their data processing activities. are considered as ‘ personal information ’.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. Google is the leading collector of user data.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Monetize More

JULY 28, 2022

However, Open Bidding also delivers a lower yield because cookie matching on this platform isn’t effective enough if you compare Ad RPMs to header bidding. When they visit the site, a cookie is placed on their device. How it works: Data management platforms (DMPs) are synchronized between publishers and advertisers.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72