Communications Cookies Demand Side Platform 
Martech Series
SEPTEMBER 30, 2022
FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
Ad Monsters
FEBRUARY 16, 2024
With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.
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Monetize More
NOVEMBER 15, 2022
Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. In the future, when cookies are completely wiped out from the internet, publishers need to be prepared and backed up with better alternatives. UID2 tokens are stored as first-party cookies on the user’s browser.
Martech
SEPTEMBER 30, 2021
It’s not nearly as simple or straightforward as it sounds, but we’re getting closer these days, even taking into account the deprecation of cookies and stronger privacy regulations. What marketing attribution and predictive analytics platforms do. to capture information about customers’ and prospects’ interactions with a brand.
Single Grain
JULY 20, 2021
Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.
Single Grain
MARCH 16, 2020
If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication. Discovering the Shortest Path to the Best Inventory.
Clearcode
JANUARY 22, 2023
The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Does Dynamic Creative Optimization Use Third-Party Cookies? are changed on the fly to achieve the most personalized communication towards a potential client.
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