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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

third-party cookies), a company’s data compliance does not stop with cookie consent. Compliance is a complex and technical subject, so it’s not surprising many companies are over-engineering their internal processes and communication methods. While the ethics behind collecting user data is universally shifting (i.e.,

Cookies 111
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 115
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Walled Garden: What Does This Term Mean in Ad Tech?

Lemonads

John Malone, an American entrepreneur responsible for founding the company Tele-Communication Inc. In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Many ad tech platforms rely on cookies and similar tools to collect user information.

Ad Tech 52