Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Martech

DECEMBER 27, 2021

“Expect to see more brands build micro-communities around their products to offer consumers genuine and meaningful experiences in the virtual and real world,” said Philip Smolin, Chief Platform Officer for 100.co, These mobile and SMS communications will only increase next year.

ROI 144

ROI Retail Marketing Cookies 144

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech

MARCH 26, 2025

Other data pressures include the pending demise of third-party cookies and reductions in the utility of mobile ad identifiers. Many email service providers now provide native SMS features, enabling combined email and SMS campaigns for more effective customer communication. Analytics and reporting capabilities are also advancing.

Click Through Rate 49

Click Through Rate A/B Testing MarTech Mobile Ads 49

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. Budget: How much it will cost versus the ROI you’ll be able to extract. The post How to Build a MarTech Stack to Maximize Your Business’ ROI appeared first on Single Grain.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

MARCH 22, 2022

The effects of both events wouldn’t be felt in the wider world for a couple of decades, but there’s no doubt about their impact in ushering in email both for personal communications and for commercial impact. 1 channel for consumer communications from brands, with social media a distant second. Email drives brand equity.

Marketing 117

Marketing Communications ROI Audience 117

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved.

Conversion Rate 119

Conversion Rate Cookies A/B Testing MarTech 119

Ad Monsters

MAY 15, 2024

The hurdles with initiatives like this are most often around communication – ensuring our clients and staff see the connections between our five agencies and how each is best in its class, yet they’re even better when together. How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Record informal talks for a podcast, interview leadership and facilitate cross-organizational communication at every opportunity. In this age of content oversaturation, readers are savvier about what they consume and from whom. 9 Ways to Repurpose Your Old Blog Content.

ROI 106

ROI Audience SEO Click Through Rate 106

Martech

JANUARY 22, 2024

Utilizing existing communication channels, we worked with our client’s RevOps team to layer in the dimension of Closed-Won revenue. While exploring why ROI had increased, we found that some of our messaging resonated more with our Enterprise audience.

Agency 108

Agency Communications Machine Learning Conversion 108

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. But this model also relies on third-party cookies to deliver the information. Attribution tools can give marketers a more accurate picture of their customers’ preferred communication mediums and channels.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Martech Series

JUNE 21, 2022

But with Google set to join Firefox and Safari in banning third-party cookies by the end of 2023, the shift to first-party data is no longer optional. The most common barriers include lack of technology, unclear ROI, lack of accurate data, and organizational impediments.

ROI 86

ROI Cookies MarTech Communications 86

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 108

Marketing Machine Learning ROI Cookies 108

Martech

SEPTEMBER 27, 2021

Michael Kors has met the challenges of a looming cookie-less world and increased privacy regulations by implementing a data overhaul over the last four years. How to improve marketing ROI with clean data. More data didn’t necessarily mean more communications with customers. Value data privacy to build customer trust.

MarTech 114

MarTech ROI Cookies Marketing 114

Advendio

NOVEMBER 8, 2022

Cookie deprecation and the rise in first-party data are increasing the value of retailers’ media assets such as on-site and in-store. In addition to monetizing their digital store data, retailers are installing in-store digital displays in key locations to connect and communicate with customers.

Retail 79

Retail Media Conversion Rate Communications 79

VideoWeek

DECEMBER 18, 2024

Google will allow the consumer to end the debate on third-party cookies and they will likely be an irrelevance by the end of the year. Successful publishers will focus on premium audiences, enhanced ROI transparency and innovation in ad tech tools to stay competitive. spam communications we are bombarded with daily.

Media 52

Media Marketing Retail SEO 52

InMobi

FEBRUARY 23, 2022

These platforms are capable of generating meaningful revenue streams from retailers’ media and data, and to bring their clients improved campaign measurement in light of changes to third-party cookies and the depreciation of Apple’s device-level identifier IDFA.

Retail 52

Retail Media ROI Cookies 52

YieldBird

SEPTEMBER 29, 2023

In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. Join us on this journey and discover what will happen in the near future regarding cookies and the consequences of these changes. No major API alterations are on the horizon before the cookie phase-out.

Cookies 52

Cookies Audience Retargeting Advertising 52

Digiday

MARCH 23, 2023

You [see] marketers put an increased focus on ROI and direct response. The newsletters see the ROI-focused advertisers really start to shift towards it,” said Sean Griffey, co-founder and CEO at B2B digital media company Industry Dive. When you send someone an email, people take action.

Advertising 81

Advertising ROI Media Brand Awareness 81

Martech Series

NOVEMBER 23, 2022

This means our customers can easily create environments where communication flows, collaboration is simple, and employees feel safe and informed, whether they are working in the corporate office, on the front line, or anywhere in between. That’s going to be the most profitable situation for your organization and deliver the best ROI.

MarTech 92

MarTech Marketing Conversion ROI 92

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech Series

SEPTEMBER 2, 2022

Recent changes to consumer privacy have resulted in third-party cookies being deprecated, and third-party data in general is becoming less effective. Marketers might previously view my cousin as someone who should only be communicated to via email or even snail mail. Zero-party data’s inherent advantages.

Marketing 54

Marketing ROI Audience Cookies 54

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Basis

OCTOBER 9, 2023

72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

Marketing 94

Marketing Rich Media Audience Education 94

Basis

JUNE 6, 2022

Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. Direct Mail.

Marketing 85

Marketing Rich Media Audience Education 85

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. Book My Free Marketing Consultation. ” [link].

Marketing 141

Marketing Audience Media ROI 141

Lemonads

SEPTEMBER 29, 2020

The principle of their work is pretty simple: you set ROI, EPC, or CR benchmark for your traffic performance and conditions within which they must be achieved. And this, in turn, significantly improves the communication process with your team, management, and clients. The reports are easily customized to your needs and desires.

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

Kevel

MARCH 23, 2022

Advertisers can get third-party data through data platforms, but it has varying accuracy and could disappear when third-party cookies do. While it’s certainly possible to scale without it, you’re more likely to retain and grow advertisers if you can prove they are seeing a good return on investment (ROI). About Kevel.

Banner 52

Banner Audience ROI Communications 52

Single Grain

OCTOBER 23, 2023

I’ve always been quite communication-driven, so I just had to pursue Teatox full-time after that. It’s not trying to scale some sort of ROI. Tracking Influencer Marketing ROI There are ways to track influencer ROI, and we’re building them into the platform at the moment. Is there scarcity?

Media 98

Media eCommerce Audience Marketing 98

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Without it, brands risk alienating customers with unorganized communications, such as sending duplicate or conflicting messages. Consumer data silos.

Marketing 117

Marketing Machine Learning Audience MarTech 117

Adtelligent

FEBRUARY 1, 2025

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52