Communications CPM Fill rate 
Monetize More
JULY 8, 2022
Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc.
Ad Monsters
FEBRUARY 16, 2023
A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. The wrapper communicates with demand sources, allowing them to bid on inventory in real-time.
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InMobi
AUGUST 15, 2018
In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? And we have challenges around CPM and keeping the auction and competition within, with different ad sources we’re working with.
Clearcode
JULY 24, 2023
SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.
Automatad Inc.
DECEMBER 1, 2023
Since video ads are highly efficient, their CPM value is high and has more demand. Source The masthead ad slot has a high fixed CPM price, which may vary according to the market. It has a higher viewability and conversion rate. The optimal length of a video ad is 30 seconds , with an ad recall rate of 83%. recruitment ad.
Clearcode
FEBRUARY 26, 2023
Ad Insertion Ad Targeting Measurement Viewer Experience The Rise of Advertising in Video-Streaming Services Video advertising has always been seen as a premium medium as it allows brands to show engaging video ads to their target audience and allows publishers to receive a higher CPM compared to display ads.
Automatad Inc.
JANUARY 23, 2023
When a user visits a publisher’s website, the wrapper communicates with multiple ad networks and SSPs through the adapters and sends a request for bids. Not only can you measure performance metrics of demand partners, e.g., win rate, bid rate, timeout rate, etc.,
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