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Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. Gessler said Tribune saw “very manageable declines in mobilesearch referrals” post-AMP, with search traffic drops averaging at around 12 percent.
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. There are several ways in which you can market your business using mobile advertising.
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