Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Martech Series

JUNE 29, 2022

SEDNA expands to reach new users through Chain.io, bringing the power to leverage inbound and outbound communication in sophisticated collaboration platform. The integration of SEDNA into Chain.io’s network of partners expands freight forwarders’ communication, document management, and business intelligence capabilities.

Communications 77

Communications MarTech Marketing Data Management Platform 77

Martech

DECEMBER 18, 2023

Maximizing marketing impact through unified customer data Effective leadership is essential for breaking down silos. You need a team of like-minded people throughout the organization who can help create a culture of collaboration and communication accountable for using data to create value.

MarTech 144

MarTech Communications Marketing Data Management Platform 144

Martech

APRIL 30, 2024

This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms. Summarizing findings This section should highlight the key insights and issues uncovered during the audit.

MarTech 115

MarTech Marketing ROI Data Management Platform 115

Single Grain

NOVEMBER 13, 2019

Here's an example of a buyer persona template : With programmatic advertising, you are not just relying on first-party data, which comes from your CRM and market research, but you can also use it in conjunction with third-party data offered by data management platforms (DMP). So how do you prevent such a scenario?

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. There are the steps you must take to build a solid in-app header bidding setup: Set up a DMP (data management platform).

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Martech Series

FEBRUARY 16, 2023

The entry of dbt Labs into our workflow will allow us to bring our data solutions to market faster, improve business performance, and drive growth for our clients,” said Ross Jenkins, CEO of Decision Foundry. Our global team includes some of the industry’s leading practitioners in data analytics and visual communication.

Machine Learning 67

Machine Learning Communications MarTech Marketing 67

Martech

NOVEMBER 3, 2022

“The largest difference between zero-party data and first-party data is that this data is willfully and freely provided by the customer,” said Thao. Quiz or game. Use a quiz, game or interactive questionnaire where users provide information.

First-Party Cookies 115

First-Party Cookies Cookies Marketing MarTech 115

Martech Series

JUNE 14, 2022

As announced at the beginning of the year, the company is now expanding into the US market and will continue investing in its contextual AI technology, LIZ©, in order to provide the most relevant and engaging communications in a privacy-first world.

Advertising 77

Advertising Communications MarTech Audience 77

Martech Series

AUGUST 4, 2022

“We live in an age when many brands and CMOs still struggle with making information valuable -– turning data into compelling stories and, ultimately, decisions,” said Lydia Irving, VP, North America Sales & Commercial Strategy Development at GfK.

ROI 92

ROI MarTech Communications Marketing 92

Martech

NOVEMBER 17, 2022

To help communicate with more of them, brands can partner with a third party that has data of their own to resolve identities without disclosing that data to you and violating the user’s privacy. Hopefully your brand has many customers who raise their hands and get proactive on your owned channels.

Cookies 107

Cookies MarTech Communications Advertising 107

Martech Series

JUNE 16, 2022

With its latest Site Visitor API update, customers can now identify website visitors across more account-level data, such as whether a visitor is part of a RollWorks Target Account List, Account Group, or Journey Stage. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JANUARY 3, 2023

In so doing, they’ve generated rich consumer purchase and engagement data ripe for monetization in several ways. However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. Establishing (or replacing) centralized audience activation management.

ROI 101

ROI Control Group Audience Cookies 101

Single Grain

JULY 25, 2019

Behavioral or quantitative data allows a business to understand how customers are engaging with the company. This usually occurs through a collection of transactional information, communications or online engagements. How Are CDPs Different from Other Data Management Products? CDP vs CRM. CDP vs DMP.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Demand Side Platform 95

Demand Side Platform Impressions Education Ad Server 95

AdvertiseMint

OCTOBER 24, 2023

Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments. Demand Side Platforms (DSPs) operate at the intersection of technology and advertising, automating the complex process of media buying. How DSPs Work?

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

InMobi

FEBRUARY 23, 2021

Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements. DSPs are connected to data management platforms (DMPs) that help advertisers bid for specific users or kinds of users.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: Tiger Pistol Named to Inc.’s s Inaugural B2B List of The Best Firms to Help Your Company Succeed.

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

SODP

JULY 25, 2023

These platforms then make these ad spaces available to various demand partners. When a user visits the publisher’s website or app, the SSP communicates details about the available ad spaces and visitors to its demand partners. Data Privacy Concerns With the rise in data-driven advertising, concerns about data privacy are growing.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

Unruly

JUNE 12, 2023

Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Ensure that your programmatic display advertising campaigns comply with data protection and privacy regulations.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech Series

AUGUST 22, 2022

Data-centric AI automation to accelerate data governance and data management. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

MarTech 90

MarTech Marketing Data Management Platform Communications 90

Single Grain

SEPTEMBER 5, 2019

Behavioral or quantitative data allows a business to understand how customers are engaging with the company. This usually occurs through a collection of transactional information, communications or online engagements. How Are CDPs Different from Other Data Management Products? CDP vs CRM. CDP vs DMP.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. AI-driven platforms like RevX learn and adjust these options while the campaign is running.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits. So let’s figure out what omnichannel marketing is and what kind of benefits it can offer.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Single Grain

JANUARY 15, 2024

Tailor offers and communications to keep your existing customers engaged. Feedback Loop: Use the data to create a feedback loop where customer responses and interactions help in continually refining and improving your strategies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 30, 2022

Which ad platforms do you use? What are the modes of communication? Will I get an account manager to whom I can reach out if there are any questions? What tools do you use to manage your ad campaigns? How do you measure conversions? Which industries have you worked with so far?

Agency 52

Agency Advertising Retargeting Conversion 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Besides, assess their flexibility and communication skills. White label partnership is the latest trend in ad tech.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Clearcode

AUGUST 8, 2023

Secure Multi-Party Computation (MPC): Safe Data Computing Secure multiparty computation (MPC) allows two or more parties to perform computations on their collective data without revealing their individual inputs. MPC enhances privacy, as parties can gain insights from the combined data set without exposing their private information.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

SODP

JUNE 27, 2023

SSP Validates Bid and Serves Ad Once the DSP wins the auction, it communicates with the publisher’s SSP to confirm the placement and deliver the ad. Integration With Other Tools Many DSPs provide integration with other adtech solutions, including data management platforms (DMPs) and customer relationship management (CRM) systems.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52