Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. . “It’s about being able to future-proof those processes and being able to continuously scale those products that you build.”

Entertainment 112

Entertainment Marketing Data Management Platform Demand Side Platform 112

Martech

APRIL 21, 2022

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. Yet the amount of information marketers and brands use is limited.

Marketing 117

Marketing Data Management Platform Demand Side Platform MarTech 117

Martech

MARCH 15, 2022

They reduce the need for constant back and forth communication between advertisers and publishers, increasing the efficiency of the ad buying process. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. This is in keeping with GDPR. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Automatad Inc.

DECEMBER 23, 2022

Businesses must make the data from January 2022 available to the related consumers. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Examples of zero-party data include information obtained from customers via newsletter sign-ups, calculators, quizzes, surveys, etc.

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

JANUARY 15, 2024

Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversion rates. Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Besides, assess their flexibility and communication skills. White label partnership is the latest trend in ad tech.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52