Ad Monsters

MAY 16, 2022

The main players to consider for SPO analysis are the sellers, the exchanges, and the demand-side platforms (DSPs). Starting with the seller, or app publisher in mobile, each app needs to evaluate and prioritize many sources of demand to optimize its yield. Understanding the Key Players in SPO.

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Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

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Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. This way, you won’t have to develop the app and serve the ads in only one of them.

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Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

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Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

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Digiday

JULY 24, 2022

They’re not going to fire any ad tech vendors for selling these impressions. No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites. Like publishers, buyers could take a stand.

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InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud.

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Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

MNTN

MARCH 18, 2024

Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. DSPs Receive Bid Request : The bid request is sent to multiple demand-side platforms (DSPs) , where it’s evaluated against the advertisers’ targeting criteria.

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Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

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Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers).

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Digiday

SEPTEMBER 6, 2022

From the agency perspective, Jordan Buning, president of DDM Marketing & Communications, said blockchain technology could become more prevalent as issues like user privacy and control over their data are raised.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Monetize More

JUNE 2, 2022

Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Single Grain

JULY 19, 2019

Basic communication. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Product recommendations. Content creation.

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Single Grain

AUGUST 18, 2023

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign.

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ROI Marketing SEO CPA 98

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 19, 2019

Basic communication. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Product recommendations. Content creation. Deliver information.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. What is omnichannel marketing?

Marketing 52

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Monetize More

DECEMBER 13, 2022

In the case of an unfilled video ad impression, the ad pod just moves on to the next tag in the sequence. A DSP can choose to display two 15-second ads and one 30-second ad for a total pod duration of 60 seconds if a seller communicates a pod duration of 60 seconds. A 30-sec video will not be played in a 15-sec ad break.

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RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? In today’s privacy-led world, rightfully reaching out to your target audience is key to effective communication. How the DSP will assure brand safety? Data Privacy.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you.

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InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Brid.tv

AUGUST 31, 2022

Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

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VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

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Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. About Neustar.

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VideoWeek

JUNE 21, 2024

Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the fast-evolving communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before.” Read more on VideoWeek.

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VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I.

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