Communications and Direct Data

5 areas where businesses need to improve their customer experience

Martech

APRIL 8, 2025

Dig deeper: Why ignoring consumers’ AI concerns is a costly mistake Personalization in a privacy-conscious world Personalization remains important, but reliance on direct data sharing is decreasing, the report found. While 53% of U.S.

Direct Data

Direct Data Communications Conversion Marketing

A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Account insights and profiling to identify the right target accounts using data and AI. Mobile to communicate with customers using mobile devices. Real-time data capture and bi-directional data integration sync with CRM. Email to engage customers with relevant conversations in minutes.

ROI

ROI Machine Learning Conversion Rate Healthcare

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Account insights and profiling to identify the right target accounts using data and AI. Dotdigital. Target customers.

Marketing

Marketing Manufacturing Communications Healthcare

AdTech Trends

5 areas where businesses need to improve their customer experience

A marketer’s 2022 guide to Marketo: What it does today

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