Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Invest in ad fraud prevention measures to protect your campaign budget.

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Brid.tv

APRIL 11, 2024

The two most prominent benefits of digital advertising (such as display advertising and mobile video advertising ) over its traditional counterparts are codependent but equally crucial. The first is increased interactivity and engagement, where videos excel the most.

Media 52

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MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Programmatic Display Advertising. Programmatic display advertising uses automation to buy advertisements in real-time based on a user’s online interactions. Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Brid.tv

MAY 26, 2023

The two most prominent benefits of digital advertising (such as display advertising and mobile video advertising ) over its traditional counterparts are codependent but equally crucial. The first is increased interactivity and engagement, where videos excel the most.

Media 52

Media Audience CPM Electronics 52

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. O2 O2 is a leading digital communications company in the UK.

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VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

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Clearcode

MARCH 23, 2023

The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps. This allows brands to communicate with their target audience along the entire purchase path by showing them relevant and personalized ads.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Advanced Audience Targeting The future of the automated display advertising process lies in more sophisticated audience targeting capabilities.

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VideoWeek

MARCH 10, 2023

The Risk Information and Communications Technology (RESTRICT) Act would allow the Government to review tech entering the US on an individual basis. Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 percent year on year.

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Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Which ad platforms do you use?

Agency 52

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Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

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Basis

JULY 23, 2024

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. In fact, one study found native advertising to be the most impactful channel for brand favorability.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Clearcode

APRIL 26, 2022

In this final section, we’ll look at the main digital advertising mediums and channels. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format. Examples include text ads, video ads and audio ads. First up we have display advertising.

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