Martech Series

NOVEMBER 3, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that ExamRoom.AI, the world’s first AI-based proctoring software, is using the Vonage Communications Platform to provide reliable and scalable remote testing and proctoring experiences globally.

Communications 92

Communications Education MarTech Conversion 92

Martech

SEPTEMBER 20, 2024

Give them a full scope of what that is and rapidly educate them about that and who has access to the data internally as well.” Establish clear lines of communication with the vendor One person needs to be in charge of communicating with the vendor, otherwise, confusion will reign. This will help in the security review process.

Communications 117

Communications Electronics Fashion Education 117

Martech

AUGUST 26, 2024

Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. Video is, as it should be, everywhere in B2B.

Marketing 132

Marketing eCommerce MarTech Education 132

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing provides content that educates and equips teams with key talking points to drive client conversations. While ROI provides a common language, the perception of value can differ greatly across functions.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot.

SEO 124

SEO Audience Education Machine Learning 124

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 97

Education Ad Tech Media ROI 97

Ad Monsters

MAY 17, 2023

Industry professionals could not communicate effectively because of a lack of common industry knowledge and jargon, particularly those from different companies and even across departments in the same company. Five years later, U of Digital has an “expert network” of over 200 senior industry professionals who help educate learners.

Education 97

Education Conversion Ad Tech Shipping 97

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day.

Advertising 105

Advertising Audience Education Communications 105

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

Marketing 119

Marketing Communications Conversion Education 119

Martech

AUGUST 19, 2024

Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. Are you getting the most from your stack?

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Fuel Lines

MARCH 22, 2018

Developing content for his audience provides him with the professional enrichment needed to truly know his prospects challenges, objectives and be able to educate and communicate solutions. Instead, provide content, communications and conversations where the focus is on your understanding of their problems.

Agency 254

Agency Communications Education Audience 254

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. As with anything new, some were skeptical of its long-term value. The simple answer is that it depends.

Marketing 126

Marketing ROI MarTech Conversion 126

Ad Rants

AUGUST 16, 2024

Tracking Sustainability As sustainability becomes increasingly important in marketing, countless digital tools have emerged as vital assets for tracking, measuring, and communicating sustainability efforts. Brands must substantiate and clearly communicate all environmental benefit claims with thoughtful authenticity and hard data.

Marketing 188

Marketing Communications Education Conversion 188

Martech Series

JUNE 24, 2022

It will also give better access to resources such as EOS Education Professional Development, the Virtual Classroom, digital guides, free training, and webinars. Visitors to the new site can expect: Smooth user experience that guides them through our solutions for education, enterprise, retail, higher education, and house of worship.

Education 121

Education Communications Retail MarTech 121

Martech

FEBRUARY 5, 2025

It’s built through consistent, positive interactions and transparent communication. Educating consumers about AI capabilities and limitations. Clear communication : Being transparent about the use of AI and what data is collected. Education : Helping consumers understand the capabilities and limitations of AI.

Communications 82

Communications Education Healthcare Retail 82

Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.

Audience 115

Audience SEO Education Marketing 115

Martech Series

FEBRUARY 15, 2023

RingCentral , Inc, a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced a Strategic Collaboration with Amazon Web Services, Inc. AWS) to help organizations accelerate their cloud journeys and transform their employee and customer communications.

Communications 79

Communications Healthcare Education MarTech 79

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Develop a communication plan Communicate your organization’s AI perspective. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Encourage all team members to learn about AI’s capabilities and limitations. Are you mapping AI to business outcomes?

Communications 113

Communications Education Marketing ROI 113

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement.

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

NOVEMBER 13, 2024

Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals. Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives.

Marketing 129

Marketing CPL CPA Finance 129

Ad Rants

JUNE 22, 2023

Content Marketing Publish exciting and educational Content. This paves the way for you to communicate with subsets of your consumer base via email. Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies.

Marketing 228

Marketing Shipping Affiliates Retail 228

Basis

DECEMBER 10, 2024

Automation stands out as a prime example, given its ability to optimize workflows and centralize data and communications so that teams can prioritize tasks that demand creativity and strategic insightswork that AI cant replicate.

Agency 87

Agency Advertising Communications Machine Learning 87

Martech

DECEMBER 16, 2024

They discovered their ideal customers — small businesses and startups — found value through education. Part of being an expert communicator is being an expert listener. They discovered their ideal customers — small businesses and startups — found value through education. Processing. Processing.

A/B Testing 104

A/B Testing Marketing SEO Education 104

Martech

JANUARY 30, 2025

aiCMO released an AI-powered marketing solution designed to enhance brand communication through strategic messaging and automation. EqualAI introduced an initiative to expand AI literacy across industries and communities. The platform includes tools for empathy-driven campaign creation, purpose-led messaging, and AI-powered insights.

MarTech 66

MarTech Education Conversion Communications 66

Martech

OCTOBER 25, 2024

Example : Start with an educational piece that addresses a pain point they’re likely facing. Getting started Email sequences are more than just a way to send cold outreach — they’re a flexible tool that can automate almost any type of communication. The goal is to build trust and guide them toward a decision without being pushy.

Conversion 115

Conversion Education ROI Communications 115

Martech

JANUARY 16, 2025

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. Communication. Engineers and technical experts are often not the best communicators. Not materials.

MarTech 62

MarTech Communications Education Marketing 62

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Invitations to join your community or customer success stories. ” Communicate urgency or incentives. End with a compelling CTA leading directly to purchase or deeper engagement. Immediate follow-up captures customers while interest and intent remain high.

Click Through Rate 104

Click Through Rate Non-Profit Impressions Conversion Rate 104

Martech

SEPTEMBER 6, 2024

To stay ahead of the curve, commit to ongoing education and skill development. Dig deeper: 6 ways to use generative AI for your marketing A call to action: Embrace the AI revolution Marketing and communications are undergoing a “once in a lifetime” transformation.

Conversion 125

Conversion Marketing Education ROI 125

Martech

MARCH 19, 2025

Instead, he emphasized clear, meaningful communication. AI ensures that each interaction is tailored to individual customersmaking brand communication more specific and relevant. Implement education and self-improvement Deming emphasized lifelong learning. Organizations should invest in continuous education for employees.

Marketing 69

Marketing Manufacturing Education Communications 69

The Ad Tech Blog

OCTOBER 9, 2024

Communication Overhead: Managing the high communication costs between devices. Communication Overhead One of the primary challenges in federated learning is the high cost of communication. To address this, techniques such as model compression and efficient communication protocols are used.

Ad Tech 130

Ad Tech Machine Learning Communications Education 130

Martech

JANUARY 24, 2025

How do we communicate that? Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025. As an educated marketer, you should pay attention to the same news your execs are tracking. If we copy GDPR, what does that do to our company practices?

Marketing 124

Marketing Non-Profit MarTech Education 124

The Ad Tech Blog

SEPTEMBER 4, 2024

Understanding Trust and Accountability in Remote Work Key Points Clear communication is essential for building trust. Trust in remote teams is built through consistent and transparent communication. In a remote setting, communication often relies on digital tools, which can sometimes lead to messages being misinterpreted.

Communications 130

Communications Ad Tech Education 130

Martech Series

JANUARY 26, 2023

Airmeez’ AI-based intent routing will now use SoundHound’s best-in-class voice AI to offer intelligent virtual assistants and notification services featuring natural language interactions across multiple communication channels. Airmeez announced they will be working with SoundHound AI, Inc.

Conversion 101

Conversion Communications Healthcare Education 101

Martech

DECEMBER 16, 2024

Clearly communicate entity attributes and relationships. Prioritize clear, accessible communication to effectively convey your message. Ensure consistency across all platforms As search-driven website traffic declines, prioritize consistent brand communication across all touchpoints throughout the funnel.

SEO 111

SEO Conversion Communications Audience 111

Fuel Lines

SEPTEMBER 14, 2015

Agency owners need to identify their area of expertise, own it and communicate it. It’s your personalized continuing education program. Clients are looking for EXPERTISE and not the agencies that check all of the boxes to indicate they may have some marketing experience in a particular category.

Agency 262

Agency Conversion Media Food 262

Exchange Wire

FEBRUARY 27, 2023

From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Web3’s practical applications are already being felt across various industries. Advertising is no different, and Alkimi Exchange sits at [.]

Healthcare 98

Healthcare Finance Education Communications 98