Communications Education Search Advertising 
InMobi
JULY 17, 2020
In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.
Martech
DECEMBER 9, 2021
Changing perspectives throughout the business may require training and education, as well as long-term changes in processes. Once you’ve established your goals and communicated them throughout the organization, you’ll need to decide on the metrics that are most important to your efforts and monitor your progress in achieving them.
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Martech
MARCH 11, 2022
In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? To get that message out, we are the top display advertiser in the country and a top ten search advertiser. Read next: What is customer experience and why does it matter?
Basis
OCTOBER 9, 2023
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.
Single Grain
APRIL 15, 2021
Communication is the key to manage your audience. For instance, keeping your community informed about the next drop (an “event” when your NFT sale begins) is crucial in order to encourage more bids. Then start sharing informative posts that educate people about the value of NFTs. 6) Create Educational Videos.
Basis
JUNE 6, 2022
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.
Basis
JANUARY 11, 2024
There are just over 102 million US adults in this segment, and they’re typically aged 50 and older, married, college educated, and bringing in less than $100,000 per year. They’re usually aged 55 and older, either married or not married, have some college education, and tend to earn $100,000-$250,000 annually.
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