More About Advertising

APRIL 4, 2024

Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents.

Fashion 59

Fashion Agency Entertainment Communications 59

Martech Series

JANUARY 5, 2023

Korea’s leading ICT company, Lotte Data Communications (LDCC), will participate in the coming CES 2023 held in Las Vegas , USA. Fashion items may be displayed like works in an art gallery, whereas camping items may be showcased in an in-store forest. The virtual theater allows users to feel like they are in a real theater.

Communications 80

Communications Fashion Entertainment Affiliates 80

More About Advertising

OCTOBER 12, 2022

Are fashion ads improving? They’ve taken their time of course but these days agencies – when they’re involved, which they aren’t always – have to work a bit harder to fend off the blandishments of other communications, chiefly the dreaded influencers.

Fashion 64

Fashion Communications Agency Advertising 64

Martech

MARCH 13, 2025

Unlike B2C, which targets millions but collects fewer insights per individual, B2B purchasing involves multiple stakeholders, requiring highly personalized communication across various channels. B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee.

Fashion 88

Fashion Audience ROI Media 88

Martech

DECEMBER 12, 2024

Centric Softwares Centric AI Fashion Inspiration, is a generative AI tool for apparel, footwear, and accessories companies. This AI assistant can understand, empathize with, and engage with customers across multiple communication channels. This tool helps speed design, reduce time-to-market, and generate new styles. Processing.

MarTech 59

MarTech Fashion Communications Marketing 59

Martech

DECEMBER 30, 2024

Zara, despite its fast-fashion dominance, struggles to provide a seamless digital experience, making it clear that foundational gaps must be addressed before implementing hyper-personalized AI solutions. Clear communication, robust privacy protections, and a commitment to ethical practices will be non-negotiable.

Marketing 119

Marketing Fashion ROI Communications 119

Martech Series

DECEMBER 29, 2022

The word “metaverse” was first used by Neal Stephenson in his 1992 novel “Snow Crash,” which described a setting where people may use virtual reality headsets to communicate in the digital game world and where the second life had operated for a few decades. 20 NFT wearables were made public by the fashion label.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Ad Rants

JULY 3, 2024

Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Imagine one tweet, for instance, by your sustainable fashion label saying, "Every thread tells a story about sustainability # join us in making fashion green again."

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech Series

JANUARY 11, 2023

Webcilo Inc’s Vibebo: A new anonymous messaging platform that empowers individuals to communicate freely without fear of judgment or censorship. With Vibebo, users can communicate anonymously with their friends, family, and even strangers without having to worry about revealing their identity. Ebenezer Obasi. Webcilo Inc.

Communications 84

Communications Entertainment Fashion MarTech 84

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

SEPTEMBER 19, 2022

The online ecosystem of metaverse has let users communicate with other digital avatars. It offers a multidimensional ecosystem where communication is vital. It has encouraged big enterprises, fashion brands and organizations to adopt metaverse development in business.

Real Estate 78

Real Estate Fashion Communications MarTech 78

Martech

JANUARY 21, 2022

Presenting this behavior data in a coherent fashion to other departments will help coordinate your marketing efforts companywide, leaving less room for discrepancies in customer experiences across channels. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

Ad Wisey

APRIL 29, 2022

It is the manner in which a brand communicates both online and offline, as well as how its messages match its promise and image. The brand’s position is regularly communicated through social media, its website, and other platforms. About the author: Elena Teselko is a writer who is passionate about marketing communications.

eCommerce 93

eCommerce Media Fashion Communications 93

Martech Series

SEPTEMBER 7, 2022

Getty Images is a world leader in visual communications, with over 495 million visual assets that delivers unmatched depth, breadth, and quality – underpinned by a very attractive base of exclusive content that can only be found at Getty Images. Marketing Technology News: MarTech Interview With Lauren Vaccarello, CMO at Salesloft.

Entertainment 86

Entertainment Fashion MarTech Communications 86

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. I recommend a good old-fashioned brainstorming session, where you list all tasks that are currently part of your team’s workflow.

Marketing 132

Marketing MarTech Communications Fashion 132

Martech

DECEMBER 20, 2022

Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Creating a loyalty marketing strategy is critical to understanding that every customer is unique.

Marketing 101

Marketing Communications Machine Learning Fashion 101

Martech Series

AUGUST 29, 2022

Anastasia Drinevskaya (CEO and Creative Director of Cointelegraph Communications). Warren Parker-Mill (CEO of Fashion Metaverse Club, Advisory Board Member at Metaverse Fashion Council). Gal Yosef (3D Artist, CEO of Reflection Studios). Shawn Mims (American Rapper, Co-Founder of Cre8tor).

Fashion 75

Fashion Communications MarTech Marketing 75

Martech Series

AUGUST 25, 2022

StegVision opens a new marketing communications channel, giving brands direct access to engaged consumers. Unlike other anti-counterfeiting apps, StegVision sees its technology as being revolutionary for all industries, particularly those facing a battle against counterfeiting, including fashion, wine, toys, pharmaceuticals, and more.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

The Ad Tech Blog

OCTOBER 23, 2024

By understanding these associations, brands can use color to communicate their values and connect with their audience on an emotional level. These guidelines should be communicated to all stakeholders involved in brand development and marketing to ensure consistency.

Audience 130

Audience Fashion Communications Marketing 130

Martech Series

SEPTEMBER 29, 2022

In honor of their first presence at the recently completed New York Fashion week, where they unveiled their Phygital Meta Streetwear Collection, ChainGuardians will award $50,000 business grants to two Fashion/Luxury-based businesses. Marketing Technology News: Finding the Communication Sweet Spot.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

JULY 6, 2022

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. As mentioned, along with that focus on relevancy of use is the push towards “fashionability.” More companies are making their products sleeker and more fashionable.

Marketing 118

Marketing Pop-Up Banner Electronics 118

Rob Campbell

OCTOBER 12, 2023

Let’s face it, me and fashion are hardly bedfellows. But that photo [ which is real, by the way ] is to celebrate that next week I’m in China to attend the WWD World Fashion Summit. I am an invited guest at one of the fashion industries most important conferences. I appreciate the title of this post sounds dodgy.

Fashion 62

Fashion Communications Retail Advertising 62

Martech

MAY 30, 2023

With NFTs and digital assets becoming increasingly popular among members of the sneaker community, Andrew is leading the way forward in creating digital fashion. LinkedIn: Andrew Schwartz (15K followers) Nonny de la Pena A pioneer in virtual and augmented reality, Nonny is CEO of The Emblematic Group, a next-gen media company.

Marketing 115

Marketing MarTech Fashion Entertainment 115

Martech Series

JUNE 20, 2022

The company, headquartered in the United Arab Emirates (UAE), is one of the world’s leading off-prize retailers in the fashion, gaming and household goods sectors. Unique, individualised interaction opportunities with customers through the use of innovative beaconsmind technology.

Retail 89

Retail Fashion Communications MarTech 89

VideoWeek

MARCH 26, 2024

“While some people might be interested in learning more about companies’ sustainability efforts, brands need to consider the right media to communicate those,” Florencia Lujani, Strategy Director, Culture & Climate at Media Bounty, tells VideoWeeek. So in true Channel 4 fashion, we do things differently.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Martech Series

DECEMBER 16, 2022

The company operates as a franchise distributor and is active in the cosmetics, health, fashion and food sectors, among others. With beaconsmind’s LBM solutions, KOJ has new communication and marketing channels to interact with customers directly at the point of sale.

Retail 88

Retail Food Fashion MarTech 88

Martech

OCTOBER 12, 2021

For instance, if you ask for their first name, it’s so that you can personalize communications. You give me a transparent approach and I give you more data, you personalize it for me… and in turn it’s going to affect your ROI in a better fashion.”. It’s a mutual relationship,” she added.

Marketing 115

Marketing GDPR CPA MarTech 115

Martech

FEBRUARY 1, 2024

Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose. Zara , for example, knows TikTok is where its Gen Z clientele is searching for the latest fashion trends and launched the TikTop Shop late last year. Ideate new collateral based on trending topics or competitor activity.

Media 141

Media Marketing Audience Machine Learning 141

Gods of Advertising

AUGUST 19, 2013

I worried that I wouldn’t understand the client’s businesses let alone their communications. If anything, they are old-fashioned, even out of touch with our changing world. At the time I had trepidations about leaving the world of consumer advertising for the new and intimidating frontiers of high tech marketing. Right here.

Marketing 83

Marketing Fashion Food Communications 83

Martech

DECEMBER 14, 2023

When different tools in the martech stack don’t communicate or share data effectively, leading to silos of information. Customers benefit through improved experiences, more relevant communications and overall satisfaction. This disconnection can manifest in several ways: Lack of integration. Misalignment with business goals.

MarTech 90

MarTech Fashion Communications Retail 90

MNTN

MARCH 10, 2025

Create a Post-Purchase Sequence A post-purchase sequence (or flow) involves the emails and communication you engage in with your customers after theyve made a purchase. You may be sending too many communications, which can border on spam. Can you use your resources in wiser fashion to get to your goal?

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

DECEMBER 13, 2023

Key takeaways: Lay the basis for strong long-term relationships with content creators by setting clear goals and communicating regularly with them. What messaging best communicates that value? Set good old-fashioned SMART goals (specific, measurable, attainable, relevant and time-bound). The value you bring to them.

Communications 81

Communications Shipping MarTech Audience 81

Martech Series

AUGUST 25, 2022

From writing letters to pen pals who lived a continent away in the 1980’s, to the introduction of dial-up internet and basic one-dimensional websites in the 1990’s, we have always sought and embraced new ways to communicate with one another. Suddenly, the internet offered a quick way of two-way communication, and humans were hugely onboard.

Media 75

Media Communications Fashion Food 75

YieldBird

JANUARY 22, 2025

2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. Our mission is to promote second hand, and we definitely dont want any Temu, Shein, and other fast-fashion businesses. We dont want to show ads of our competitors, which is any fast-hand trading.

Advertising 52

Advertising Banner Education Cookies 52

Rob Campbell

FEBRUARY 4, 2024

Admittedly, part of this has been helped by having a client who is the Godfather of Street Culture Fashion and who keeps sending me clothes from the brands he’s started/bought/owns … but maybe, for the first time in at least 3 decades, I not only can explore and experiment with fashion, I want to. My friends. My colleagues.

Fashion 67

Fashion Audience Advertising Communications 67

Single Grain

JUNE 27, 2023

Imagine that you are a marketing manager for a fashion e-commerce company. Whether you work with contractors, freelancers or have a dedicated in-house content team, ensuring alignment and open communication is vital for achieving your content goals. Let’s consider an example.

Marketing 96

Marketing Audience Communications Fashion 96

Martech Series

JUNE 15, 2022

a brand accelerator of direct-to-consumer (DTC) fashion brands for the next-generation, today announced that Kenneth C. White attended Michigan State University College of Law in East Lansing and received his Bachelor of Arts in Communications (Public Relations) from California State University, Fullerton. Brands Holding Corp.,

Retail 77

Retail Public Relations Finance Fashion 77