The Ad Tech Blog

OCTOBER 23, 2024

By understanding these associations, brands can use color to communicate their values and connect with their audience on an emotional level. In addition to influencing consumer perceptions, color branding can also impact marketing effectiveness and ROI.

Audience 130

Audience Fashion Communications Marketing 130

Martech

AUGUST 23, 2023

Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry. Their email marketing tool could have communicated more effectively with their customer relationship management (CRM) system, leading to disjointed customer communication. Emphasize ROI. Seek expert insights.

MarTech 98

MarTech ROI Communications GDPR 98

Martech

DECEMBER 14, 2023

When different tools in the martech stack don’t communicate or share data effectively, leading to silos of information. For the CMO, it translates into more strategic influence and the ability to demonstrate clear ROI on martech investments. This disconnection can manifest in several ways: Lack of integration.

MarTech 92

MarTech Fashion Communications Retail 92

Martech

DECEMBER 13, 2023

Key takeaways: Lay the basis for strong long-term relationships with content creators by setting clear goals and communicating regularly with them. What messaging best communicates that value? Set good old-fashioned SMART goals (specific, measurable, attainable, relevant and time-bound). The value you bring to them.

Communications 82

Communications Shipping MarTech Audience 82

Martech

JULY 11, 2022

Additionally, visuals are great for communicating with non-technical audiences — more often than not, they’re your key decision-makers. It’s your job to tie them all together in a linear fashion. Visuals could be any graphical representation of the data: flowcharts, bar graphs, funnels or infographics.

Audience 110

Audience Fashion ROI Marketing 110

Digiday

JULY 25, 2022

Until there is true innovation and inclusion in these spaces, I do not see how it’s actually going to create any sort of positive impact or ROI,” Wang said. ” “So if you spend a lot of money buying land in one of the metaverses, and then it’s just obsolete, that’s a huge risk.”. Gamifying virtual spaces. Early bird gets the worm.

Real Estate 101

Real Estate Non-Profit Finance Fashion 101

Single Grain

JULY 19, 2019

Basic communication. Surveys show that: 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. Product recommendations. Content creation. Email personalization.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Basic communication. Surveys show that: 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. All You Need to Know About the ROI of Influencer Marketing [infographic]. In fact, 50% of people say they are willing to shop at a company that communicates through messaging apps.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

AUGUST 7, 2019

And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. How does the buyer prefer to communicate? That way, you can quickly glance at your customer list and know which type of marketing, communications or sales copy you’ll need to convert them. In the Frow blog).

Banner 111

Banner Marketing Audience Communications 111

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. Book My Free Marketing Consultation. ” [link].

Marketing 141

Marketing Audience Media ROI 141

Basis

OCTOBER 9, 2023

72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

Marketing 94

Marketing Rich Media Audience Education 94

Single Grain

FEBRUARY 22, 2023

Influencer marketing routinely enjoys an ROI of up to 11X. For that reason, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising. But without the use of tools, accomplishing influencer search, management and relationships is a tedious and time-consuming task.

Marketing 64

Marketing ROI Media Audience 64

Basis

JUNE 6, 2022

Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. Direct Mail.

Marketing 85

Marketing Rich Media Audience Education 85

Single Grain

JUNE 5, 2023

Dive Deeper: Why Facebook Clothing Ads Are a Must-Have for Fashion Brands 4) Instant Experience Ads While not its own ad format, Instant Experience Ads provide brands with added features that will elevate their advertising efforts. It involves communicating directly with the audience through text, images, and videos.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

APRIL 21, 2022

Often used as a source of inspiration for shoppers in search of countless interior design, fashion and similar products, Pinterest can be an excellent place to generate attention for your brand. Excellent Communication and Experience. Good communication is important when working with any advertising company.

Agency 59

Agency Marketing Media Audience 59

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. It provides insights into the ROI and allows for continuous optimization. This guide is for you. Research the average cost per click for your industry in each target country.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

FEBRUARY 22, 2024

These goals should be SMART: Specific Measurable Achievable Relevant Time-bound Let’s take the example of an online store specializing in sustainable fashion. Using the SMART framework, the store sets the following objective: Specific: Increase online sales of sustainable fashion products by targeting eco-conscious consumers aged 25-40.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels. Maintain transparency and establish clear communication channels with your programmatic media partners.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MARCH 6, 2023

You can then take specific actions to further increase your ROI. It helps you track and identify their strong points so that you can implement the same strategies to maximize ROI, enhance customer experience and increase your sales margin. Your industry. Your business’ age.

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

OCTOBER 13, 2023

The Tribes are: Fitness Enthusiasts, Adrenaline Junkies, Lifelong Learners, Foodies, Experience Travelers, Beauty Gurus, New Movers, Everyday Investors, Luxurious Lifestyle Seekers, Green Drivers, Fashion Trend Chasers, and Tech Geeks. The results found that TV represented 41 percent of incremental sales generated by the campaigns.

Retail 97

Retail Agency Media Ad Tech 97

Lemonads

JULY 5, 2020

which is the web of blogs and interactive communities, also had an impact on affiliate marketing. As the focus on the web shifted towards more communication, communities, and C2C interactions, content websites and blogs became key players of affiliate marketing, and web marketing strategies in general. The development of Web 2.0,

Affiliates 52

Affiliates Marketing Banner CPA 52

Single Grain

FEBRUARY 15, 2024

Tip: Emphasize consent-based marketing practices and transparent communication about data usage. Tip: Allocate marketing budgets across different platforms based on their potential ROI and your target audience’s distribution. Understanding the performance and ROI of marketing efforts becomes more complex but also more critical.

Marketing 52

Marketing SEO Non-Profit Fashion 52

VideoWeek

MAY 10, 2024

The Week in Tech Ofcom Orders Tech Firms to “Tame Aggressive Algorithms” to Protect Children Online UK communications watchdog Ofcom has instructed tech firms to introduce robust age-checks and stop their algorithms recommending harmful content to children, as part of its draft Children’s Safety Codes of Practice.

Retail 52

Retail Ad Tech Media Agency 52

Single Grain

JULY 6, 2023

Key Messages : The main points that the promotional campaign seeks to communicate to the target audience. Their ROI was, as they stated, “subpar at best.” It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more.

Public Relations 52

Public Relations Audience Marketing Media 52

AdvertiseMint

JANUARY 13, 2022

Companies can build trust and customer loyalty by communicating directly with people through social media feeds that have been designed specifically for each platform. All it takes is a dedicated social media manager to preserve your brand’s personalized tone and communication even as your audience grows from the thousands to millions.

Media 59

Media Marketing Audience Brand Awareness 59

Single Grain

AUGUST 3, 2021

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

OCTOBER 11, 2019

Dive Deeper: What’s the ROI of Throwing a Live Event? Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. A great example of this in action is e-commerce brand and fashion retailer Showpo, who opened their first pop-up shop earlier this year in L.A.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

DECEMBER 6, 2019

63% of respondents prefer messaging an online chatbot to communicate with a business or brand. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.”. Content creation.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

FEBRUARY 1, 2024

Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose. Meta platforms drive the highest ROI, per HubSpot’s Marketing Trends report. Zara , for example, knows TikTok is where its Gen Z clientele is searching for the latest fashion trends and launched the TikTop Shop late last year.

Media 142

Media Marketing Audience Machine Learning 142

Martech

AUGUST 21, 2023

That is the challenge for Michael Davis, chief product officer of Michelin Experiences which handles events, marketing, communications and sales for the guide. “My Those domains include music, film, TV, dining, nightlife, fashion, books, travel and tech. Its AI has mapped more than a quarter-trillion cultural correlations.

Fashion 98

Fashion Education ROI MarTech 98

VideoWeek

AUGUST 30, 2024

Judges overturned a lower court’s decision to dismiss the case on the grounds of Section 230 of the 1996 Communications Decency Act, which says online platforms are not liable for content posted by third parties. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Ad Tech 52

Brid.tv

AUGUST 31, 2022

Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data. How Are OTT Ads Delivered?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Less than ten years ago, Ralph Lauren’s marketing spend sat at just over three percent of sales.

Marketing 52

Marketing Ad Tech ROI Retail 52