InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Clearcode

FEBRUARY 26, 2023

With client-side ad insertion, it’s the client application and video player that are responsible for handling communication with the ad server. Ad server communication — used to communicate between the video server and ad server to deliver ads and collect data about the performance of the campaign, e.g. ad views.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

SODP

JULY 25, 2023

When a user visits the publisher’s website or app, the SSP communicates details about the available ad spaces and visitors to its demand partners. Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Oko

JUNE 20, 2024

This method is better for everyone: for publishers it provides improved CPMs and fill rates for their inventory. Constant Support: OKO maintains open lines of communication with our partners, with daily reporting and key metrics. For advertisers, it means increased reach, better inventory, and greater transparency.

Header Bidding 52

Header Bidding Ad Exchange Pop-Up Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

Interactive video ad Instead of putting your video ad slot that puts the viewers on a linear journey with skip, pause, or play options, implementing interactive elements gets higher engagement, viewability, and CPM rates. Higher fill rate and ad revenue: As I said before, the different ad formats will appeal to buyers and users.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

JUNE 2, 2022

In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. In this case, auctions are not conducted and the ad inventory is sold at a fixed rate. Direct deals have been taking place for decades and both parties are comfortable with the ad buying process.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

JANUARY 23, 2023

When a user visits a publisher’s website, the wrapper communicates with multiple ad networks and SSPs through the adapters and sends a request for bids. This can lead to higher CPMs and better fill rates for the publisher. The post Header Bidding Wrappers – Everything You Need to Know appeared first on headerbidding.co.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. SmartHub's Features Have No Limits!

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Lemonads

SEPTEMBER 10, 2020

Their reps are especially communicative and easy to work with and are proactive at suggesting optimizations. Standard Banners are provided with 100% fill rate and worldwide coverage for all the most popular formats: 250×150, 300×250, 300×100, 315×300, 728×90, 900×250. Their ads blend seamlessly into all native environments.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

AUGUST 31, 2022

Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data. How Are OTT Ads Delivered?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

JULY 28, 2022

As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone. In Open Bidding, GAM communicates directly with third-party demand partners while header bidding requires a custom JScript code to enable its communication which might cause latency.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. It’s a real revolution in the way they communicate.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52