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Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR). While the ethics behind collecting user data is universally shifting (i.e.,
Marketers with customers in the European Union have had to comply with GDPR since May 2018. CCPA defines personal information as anything that can be associated or linked with an individual or household. Privacy compliance and data ownership. More seamless customer experiences.
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