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CDP and customer experience: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

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Key marketing lessons from startup to scale-up

Martech

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Privacy-first strategies and transparent data practices build customer trust, ensuring compliance with regulations like GDPR and CCPA. Processing.

Marketing 110
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How Whale TV and OneTrust Are Elevating Data Transparency

Ad Monsters

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. As a result, they are developing tailored preference centers for different markets and integrating consent with their modern MarTech stack.

GDPR 65
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Why smart marketers should front-load spending in 2025

Martech

As I said in my earlier post here on MarTech, I’m not a predictions guy. If we copy GDPR, what does that do to our company practices? How do we communicate that? Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? I’m 53. How would tariffs affect our supply chain?

Marketing 123
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The martech revolution: Making deeper customer connections in a digital world

Martech

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98
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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

That happens best when we’re honest, highlight the benefits, combine data sources, and communicate directly with our audience. The post Mixed reactions from ad ecosystem to Google keeping cookies appeared first on MarTech. At the end of the day, we control what users share with us. Let’s build relationships and earn that data.

Cookies 125
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Using personalization to create marketing moments

Martech

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Marketing 114