VideoWeek

JANUARY 13, 2025

“In the first year, I think 80 percent was geo targeting, now it’s around 20 percent,” she said. “I think as companies are spending more, they’re refining their targeting. So they might be geo targeting but then adding interest.

Geo targeting 59

Geo targeting Retargeting Audience Advertising 59

InMobi

OCTOBER 20, 2020

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Single Grain

JUNE 5, 2023

It involves communicating directly with the audience through text, images, and videos. For an effective ad, your message should be direct and straightforward, clearly communicating how you can help solve a particular problem for people, as shown in this example of a Slack Facebook Ad. Avoid hard-to-understand, sugar-coated language.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech

MAY 13, 2022

Texting feels more intimate than other forms of communication, so take advantage of that closeness to forge relationships with your customers. Go local with geo-targeting. These include the ability to create mobile-focused ads, retarget mobile users, and track and analyze customer behavior on mobile devices.

Marketing 123

Marketing Banner Retail Geo targeting 123

Single Grain

JUNE 30, 2022

What are the modes of communication? Advanced campaign consultation, including geo-targeting and day-parting. Running retargeting campaigns based on target demographics. Retargeting is another expertise where they nurture your most qualified non-converted traffic by using a multi-platform approach.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JANUARY 3, 2024

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Example: GreenStride targets environmentally conscious fitness enthusiasts.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

APRIL 25, 2022

How often can you communicate with them? What are the modes of communication? How do they refine the target audience? Advanced campaign consultation, including geo-targeting and day-parting. Running retargeting campaigns based on target demographics. Setting up conversion tracking and geo-targeting.

Agency 52

Agency Marketing A/B Testing ROI 52