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“Overwhelmed with Leads”: How MFE Advertising’s Self-Serve Platform is Bringing In New Business

VideoWeek

“In the first year, I think 80 percent was geo targeting, now it’s around 20 percent,” she said. “I think as companies are spending more, they’re refining their targeting. So they might be geo targeting but then adding interest.

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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

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12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

The TV is able to read the signal and communicate with the servers in order to access the application’s URL. More granular view of the communication between servers and TV devices to display an advertisement via the HbbTV standard. A video overlay ad: Volvo released a video with an overlay on it. GEO targeting.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.