Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. The benefits of the header bidding in SSPs include: Increased revenue as they can pick the best bid.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Oko

JUNE 20, 2024

The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding. Header bidding replaced earlier, less-efficient methods of collecting bids such as ad waterfalls. OKO’s Demand Marketplace is what we call our unified header bidding solution for publishers.

Header Bidding 52

Header Bidding Ad Exchange Pop-Up Fill rate 52

Digiday

JANUARY 27, 2023

How we got here: header bidding led to supply path inefficiencies and carbon waste With the adoption of header bidding, publishers could use multiple ad exchanges through which each DSP could bid. However, DSPs were designed for the one-publisher-one-exchange model preceding header bidding.

Ad Tech 75

Ad Tech Header Bidding Impressions Ad Exchange 75

InMobi

MAY 23, 2018

Under a waterfall, while it takes just milliseconds to communicate with one ad network, the time can add up if multiple ad networks are pinged before all inventory is accounted for. Are Unified Auctions Synonymous with Header Bidding? As attention spans get shorter, speed is of the essence. We think so!

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

Brid.tv

NOVEMBER 29, 2022

Monetization Model Key Monetization Features Pricing Free Trial AVOD Video and display ads Various video ad formats Video header bidding Contextual targeting Engaging ad units Ad plodding Ad analytics Header bidding analytics Starts at $24.99/month Header bidding analytics and ad analytics are also available.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

InMobi

FEBRUARY 24, 2021

Publishers are likely to see higher opt-in rates when users see the pop-up AFTER they are convinced about the value they get from the app, and when app developers can clearly communicate how user consent can support their new favorite app. Introduce higher yield monetization setups and ad formats.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Monetize More

OCTOBER 13, 2022

With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. The winning bid is then sent to Google. through Prebid.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

JULY 27, 2022

Google has said its own Display & Video 360 is signed up as an early tester, and that it’s in communications with other DSPs, SSPs, publishers and agencies to test the feature. Trust in me, only me. Google’s Thygesen says the product is designed to restore advertisers’ trust in digital advertising as a whole.

Ad Tech 75

Ad Tech Header Bidding Media Communications 75

YieldBird

FEBRUARY 27, 2024

The answer lies in the flexibility of header bidding solutions like Prebid Stack, which enable the serving of ads even when users decline consent for certain purposes. Certain SSPs have clarified in their terms and conditions, or through direct communication, that they do not require consent for these specific purposes to place a bid.

Header Bidding 52

Header Bidding Non-Profit GDPR Communications 52

Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. However, they are responsible for different processes. Table Of Contents What Is a Supply-Side Platform (SSP)? What Is an Ad Exchange?

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Monetize More

OCTOBER 4, 2022

When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding. Headers Bidding allows publishers to increase competition from their ad stack, which increases revenue by decreasing the prices paid for inventory.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

MNTN

MARCH 18, 2024

This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Brid.tv

NOVEMBER 11, 2022

Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. achieves that by offering a wide range of services — from secure hosting and video transcoding to video header bidding solutions for publishers. Start Hosting.

Header Bidding 98

Header Bidding Communications Video Ads Ad network 98

YieldBird

JANUARY 22, 2025

2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. So building a community based on truth and trust became a key element of our communication strategy. Of course, I can say that this year we were expecting, as an industry, a huge change.

Advertising 52

Advertising Banner Education Cookies 52

Ad Monsters

MARCH 21, 2023

The marketing and communications team, led by Jenny Guy, started putting out roughly four times as much content, and we had, I think, four people on the team at that time. I had to homeschool my kids on top of everything for longer than most people because I have a kiddo with a heart condition.

Food 98

Food Header Bidding SEO Shipping 98

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Lemonads

JANUARY 3, 2021

OpenRTB ecosystem The mission of the OpenRTB project is to spur greater growth in the Real-Time Bidding (RTB) marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. And OpenRTB? The intent is not to regulate exactly how each business operates.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Ad Monsters

MAY 16, 2022

These networks have no way of communicating their true price in the auction, and because of this setup, the waterfall creates a tremendous amount of duplicative bid requests.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Clearcode

APRIL 26, 2022

Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction. Header bidding (aka pre-bidding, advance bidding, and holistic yield management) is a media-buying process that enables publishers to simultaneously collect bids from a number of demand sources (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

OCTOBER 24, 2023

Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. Feedback Loop: Maintain open communication with advertisers for ad improvement. Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

OCTOBER 3, 2022

The platform has built-in video header bidding support (SpotX, Prebid.js, Google ADX, Amazon), ad podding functionality, various sticky ad units , contextual video advertising support, and a real-time ad analytics suite. Brightcove is a giant in the online video industry, and few platforms can match the breadth of its offer.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

YieldBird

JANUARY 20, 2022

They also have a well-maintained advertising setup that is ready to use all data both in Header Bidding and as part of Google AdManager (because it is the set-up most often used by the largest Publishers). The largest ones have invested in their own databases which will ensure security in the context of 1st party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Brid.tv

JUNE 5, 2023

Publishers should note that, when choosing ad-based monetization, finding a live streaming platform with advanced ad yield optimization features like video header bidding is likely the best choice. offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. The publisher-specific token can be used to communicate with Neustar’s connectivity platform, also called “Fabrick,” and to sell its media programmatically. It later changed the name to Verizon Media Group. About Neustar.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

DECEMBER 13, 2022

Once the bid length options for the ad pod are selected MonetizeMore will structure the pod dynamically on the fly to squeeze in one of those ads without extending the total length of the pod. When pod bidding wasn’t relevant, SSPs would only communicate the ad duration and number of slots available.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Brid.tv

APRIL 9, 2024

Will you be using the streams for internal communication or for an external audience? High-End Security Effective security measures are a must for all live broadcasters, but they’re especially important if you’re using the platform for confidential internal communications or if you’re planning to monetize your live streams.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Monetize More

NOVEMBER 15, 2022

Since UID2s are interoperable, it can communicate easily with UID2 partners. It is not possible to revert to the original email address or previous hashed versions after encryption. Open-Source framework. The framework is free and you can scale easily without the need for cookie-synching. Daily Audits.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . this month.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. A decision is expected next week. Seeing real data surfaced from Origin in phase 4, will help achieve that vision.” Read more on VideoWeek.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. Publishers can also auction off their ad inventory through video header bidding. Google ADX, SpotX, Prebid.js, and Amazon header bidding are all available through the Brid.TV Pricing Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Automatad Inc.

MARCH 8, 2022

Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. They have started dropping AMP, citing greater control over page formats and ad designs, a higher number of ad marketplaces, and the ability to utilize header bidding on an open internet.

Audience 52

Audience Header Bidding Cookies GDPR 52

Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Playwire

JANUARY 27, 2025

Key Points A Prebid wrapper is an open-source JavaScript library that manages and coordinates the header bidding process for digital advertising, streamlining auction management, standardization, and communication with ad servers.

Header Bidding 52

Header Bidding Ad Server Communications Advertising 52