Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Fuel Lines

JUNE 4, 2014

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Every point of contact becomes an opportunity to create a positive brand impression.

Agency 276

Agency Impressions Communications Manufacturing 276

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” And creates unforgettable experiences that leave a lasting impression.” While ROI provides a common language, the perception of value can differ greatly across functions. Bank: “Engineering builds it, Marketing translates it.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. Be sure to communicate with your team beforehand to gain alignment and ensure there are no gaps in your story. (If you are, make agreeing on what’s important your number 1 item to fix next year!)

Impressions 101

Impressions Marketing Shipping Audience 101

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Marketing 113

Marketing Machine Learning Finance Communications 113

Martech

JULY 10, 2024

AI ROI solution: ‘It’s complicated’ AI and predictive analytics, on the other hand, have been quietly playing a leading role in every facet of marketing, not just outreach and external communications, for decades. Analysis of feedback and comments capturing trends and overall impressions of the experience.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. This limitation is clear in thought leadership content, especially LinkedIn, where fresh ideas and innovative perspectives are key.

Audience 132

Audience Marketing Impressions Communications 132

Martech

NOVEMBER 6, 2024

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. Storytelling creates the arc that begins with first impressions and carries into preference, commitment and relationship and becomes embedded in culture.

MarTech 118

MarTech Pop-Up Communications Manufacturing 118

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment.

Marketing 129

Marketing CPL CPA Finance 129

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. ” Gino Bellia Director of Marketing, Digital Communication, Born Footwear Results Sticker Mule Sticker Mule offers fast printing that kicks ass. Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Fuel Lines

APRIL 30, 2020

Switch off all communication devices, alerts, and notifications. It significantly improved the quality of communication for this introductory meeting. The impressions I had prior to and after the call were remarkably different. Use noise-canceling headphones. I’m actually wearing them as I write this article.

Agency 270

Agency Communications Media Impressions 270

Digital Remedy

NOVEMBER 14, 2024

Using mobile location data helps to craft precise, strategic communications that not only bring in new customers but also encourage repeat visits. Strategy 5: Foot Traffic Attribution Measuring physical visits to wellness-related locations through foot traffic attribution is crucial in linking digital ad impressions to in-store visits.

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Crafting a compelling brand story. Establishing consistent messaging.

Conversion 59

Conversion SEO Communications Audience 59

Fuel Lines

OCTOBER 28, 2014

This was the number #1 response Agencies need to communicate more often, providing regular updates and listening. A guarantee, examples of specific results for clients and recommendations from someone they trust create the most positive impressions. Agency costs need to be more transparent.

Agency 279

Agency Audience Impressions Communications 279

Ad Rants

OCTOBER 11, 2022

Look closely at the case studies a marketing agency provides on its website to get the best impression of how reliable they are. If you have a general passion for communication, it will be helpful to keep an agency that is open to using your preferred channels of communication. Study them Online. Get along with their team.

Agency 207

Agency Marketing Communications Impressions 207

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. To protect users’ privacy, Aflac handles claims over secure communications that include email, chat and phone. Gen Z, though not a monolith, holds different expectations about engaging with brands than previous cohorts.

eCommerce 113

eCommerce Food Marketing MarTech 113

Martech

DECEMBER 19, 2024

First look matters The first impression of your CTA can determine whether users engage. Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. Phrases like Get started suggest progress and ease.

A/B Testing 119

A/B Testing Pop-Up Click Through Rate Conversion 119

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel.

Machine Learning 125

Machine Learning Marketing Agency ROI 125

Martech

NOVEMBER 22, 2021

Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Make the first good and professional impression.

Banner 135

Banner Communications Impressions Marketing 135

Martech Series

JUNE 24, 2022

Weave, the all-in-one customer communication platform for small business, announced the election of George Scanlon to its Board of Directors. I’m proud to be joining the impressive board at Weave”. I’m proud to be joining the impressive board at Weave,” Scanlon said.

Communications 95

Communications Impressions MarTech Marketing 95

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot. Example 1: “Outside of maybe Steve Jobs, Jensen Huang of Nvidia is the most impressive CEO Ive ever heard speak.

SEO 124

SEO Audience Education Machine Learning 124

Seth Godin

MARCH 11, 2024

Sometimes, we are entranced by our own insight, or impressed with our communication tools. The aha is actually a chemical reaction, a rewiring of our brain, the moment when we see what we hadn’t seen before and make a new decision based on what we believe to be new information.

Impressions 128

Impressions Communications 128

Martech

JULY 13, 2022

It found six things that drove satisfaction: first impression, ease of use, reward, personalization, communication and community. First impression and ease of use were the highest ranked of those attributes, with 83% saying they were important. Failure to communicate. The survey asked some 13,500 U.S.

Communications 104

Communications Impressions Retail MarTech 104

Martech

NOVEMBER 12, 2024

The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. In contrast, we still can achieve a peaceful transition from where we have been to where we probably need to go.

Marketing 117

Marketing Finance Conversion Communications 117

VideoWeek

NOVEMBER 6, 2024

“The final quarter of the year is a critical one for businesses, large and small, to promote their wares in a battle for customer attention,” said Matt Bourn, Director of Communications at the Advertising Association.

Impressions 59

Impressions Communications Advertising Marketing 59

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6 The Persado Content Intelligence team analyzed 21.6 billion permutations, between Jan 1-Dec 15, 2022. Messages spanned industries, with the largest concentration in retail.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

JUNE 7, 2022

Zoom Video Communications , Inc. Tomb will help shape Zoom’s next chapter as the company continues transforming into a multi-product platform that enables communication, hybrid work, and an expanding number of business workflows. announced that Greg Tomb will join the company as President effective June 7, 2022.

Communications 96

Communications Impressions MarTech Marketing 96

Martech Series

NOVEMBER 22, 2022

She oversaw all global marketing and communications functions, including internal communications, employee brand, direct brand management, PR and media relations, corporate positioning, product marketing, creative design, content development, and digital media.

Marketing 88

Marketing Communications Impressions MarTech 88

Martech

MAY 14, 2024

Finally, while advances in martech are empowering and important, marketing leaders should also recognize their distraction value when it comes to communicating marketing effectiveness to other company leaders. Occasionally, key marketing metrics may impress thm. True ROI is focused on earnings, cashflow, and margin.

ROI 119

ROI Marketing Click Through Rate Impressions 119

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. They expect modern sales tactics and communication techniques like video and live chat. Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads. Text-based content can't do that.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

DECEMBER 17, 2021

Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. I was interviewing an expert in dynamic pricing when I first learned about this. It’s new, it’s improved, it’s $3.99.

Shipping 125

Shipping Entertainment Impressions Communications 125

Martech

JANUARY 29, 2024

I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully.

Communications 123

Communications Audience Marketing MarTech 123

Ad Rants

JULY 3, 2024

Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Leverage High-Quality Visual Content High-quality visuals are crucial for capturing your audience's attention and effectively communicating your brand's message.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP.

Communications 87

Communications MarTech Impressions Marketing 87

Martech

APRIL 29, 2022

So brands should be sensitive not only to the value that campaigns drive, but also the overall impression of the marketing experience on consumers. Consumers want to be reassured that brands know how to communicate. I don’t think this is a major revelation, but your customers realize that they are being marketed to. Chris Wood, Editor.

Marketing 98

Marketing Impressions MarTech Communications 98

MNTN

SEPTEMBER 15, 2023

And when it comes to CTV platforms, the big champion is Roku — maintaining their dominance with almost 40% of CTV ad impressions in Q1 2023. Meanwhile, cable is losing its grip on the world of TV ad impressions. Set-top boxes (STBs) dropped from a 19.03% share of impressions in Q2 2022 to a measly 12.9%

Advertising 98

Advertising Impressions Food Communications 98