Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement.

Conversion Rate 108

Conversion Rate Click Through Rate A/B Testing Conversion 108

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment. Email: Business email address Sign me up! Processing.

Marketing 130

Marketing CPL CPA Finance 130

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. If you can’t communicate its value, then it should be low on your priority list.

MarTech 109

MarTech Communications Impressions Conversion 109

Martech Series

AUGUST 16, 2022

First Orion, a leading provider of branded communication and protection solutions for businesses and carriers, today announces its ranking on Inc. Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. Magazine’s annual Inc. Magazine’s annual Inc.

Impressions 91

Impressions Communications MarTech Marketing 91

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. The post AI-powered martech news and releases: June 27 appeared first on MarTech.

MarTech 95

MarTech eCommerce CPM Impressions 95

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. The post Where AI falls short in high-stakes B2B industries appeared first on MarTech. billion by 2033. Processing.

Audience 133

Audience Marketing Impressions Communications 133

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

Click Through Rate 99

Click Through Rate Non-Profit Impressions Conversion Rate 99

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. Be sure to communicate with your team beforehand to gain alignment and ensure there are no gaps in your story. Get MarTech! Dig deeper: Getting back to basics: Marketing ROI. Tell a story.

Impressions 101

Impressions Marketing Shipping Audience 101

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. To protect users’ privacy, Aflac handles claims over secure communications that include email, chat and phone. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! You haven’t had a stroke or a heart attack.

eCommerce 113

eCommerce Food Marketing MarTech 113

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel.

Machine Learning 126

Machine Learning Marketing Agency ROI 126

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 104

MarTech ROI Impressions Communications 104

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 91

MarTech Fashion Communications Retail 91

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

DECEMBER 19, 2024

First look matters The first impression of your CTA can determine whether users engage. Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. Phrases like Get started suggest progress and ease. Processing.

A/B Testing 119

A/B Testing Pop-Up Click Through Rate Conversion 119

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! “$416.45

MarTech 80

MarTech SEO Machine Learning Impressions 80

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

JUNE 24, 2022

Weave, the all-in-one customer communication platform for small business, announced the election of George Scanlon to its Board of Directors. I’m proud to be joining the impressive board at Weave”. I’m proud to be joining the impressive board at Weave,” Scanlon said. million in May, up 30% year-over-year.

Communications 95

Communications Impressions MarTech Marketing 95

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot. Example 1: “Outside of maybe Steve Jobs, Jensen Huang of Nvidia is the most impressive CEO Ive ever heard speak.

SEO 125

SEO Audience Education Machine Learning 125

Martech

MAY 14, 2024

The right metrics Martech is an asset, but also a distraction from ROI measurement. Most marketing KPIs and related technology have an underdeveloped view of ROI the solution may not lie in more martech. Occasionally, key marketing metrics may impress thm. But they are not ROI, they are ROI-adjacent.

ROI 120

ROI Marketing Click Through Rate Impressions 120

Martech

NOVEMBER 12, 2024

The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech. Processing.

Marketing 118

Marketing Finance Conversion Communications 118

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. It’s new, it’s improved, it’s $3.99.

Shipping 126

Shipping Entertainment Impressions Communications 126

Martech Series

JULY 5, 2022

Pax8 , the leading cloud commerce marketplace, announced its Corporate Communications Team, led by Amanda Lee, Corporate Vice President, Global Communications, was named the Corporate Communications Team of the Year by Ragan’s Crisis Communications Awards Program. This includes being ready for the next crisis.”.

Communications 52

Communications Public Relations Impressions Media 52

Martech Series

NOVEMBER 22, 2022

She oversaw all global marketing and communications functions, including internal communications, employee brand, direct brand management, PR and media relations, corporate positioning, product marketing, creative design, content development, and digital media.

Marketing 88

Marketing Communications Impressions MarTech 88

Martech Series

JUNE 7, 2022

Zoom Video Communications , Inc. Tomb will help shape Zoom’s next chapter as the company continues transforming into a multi-product platform that enables communication, hybrid work, and an expanding number of business workflows. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Communications 96

Communications Impressions MarTech Marketing 96

Martech

JULY 13, 2022

It found six things that drove satisfaction: first impression, ease of use, reward, personalization, communication and community. First impression and ease of use were the highest ranked of those attributes, with 83% saying they were important. Failure to communicate. The survey asked some 13,500 U.S.

Communications 104

Communications Impressions Retail MarTech 104

Martech

NOVEMBER 22, 2021

Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Make the first good and professional impression.

Banner 136

Banner Communications Impressions Marketing 136

Martech

APRIL 29, 2022

So brands should be sensitive not only to the value that campaigns drive, but also the overall impression of the marketing experience on consumers. Fortunately, Nina Butler spoke directly to this need at The MarTech Conference. Consumers want to be reassured that brands know how to communicate. Chris Wood, Editor.

Marketing 98

Marketing Impressions MarTech Communications 98

Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP.

Communications 87

Communications MarTech Impressions Marketing 87

Martech Series

JULY 15, 2022

It enhances and improves organizations’ daily communications – such as customer services, recruitment or sales – with its user-friendly platform. Marketing Technology News: MarTech Interview With Brian Gleason, Global Chief Revenue Officer at Criteo. StoryFile is the inventor of the AI-powered conversational video platform Conversa.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech

JANUARY 29, 2024

I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully. In your inbox.

Communications 124

Communications Audience Marketing MarTech 124

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. A brand’s website is often the first, and most lasting, impression customers will have of your organization. Source: Craig Dunham.

SEO 144

SEO Marketing Education MarTech 144

Martech Series

JANUARY 5, 2023

Impressive Financial Services Marketing Experience. As Vice President of Marketing at First American Title, she reduced the marketing spend $3 million by leading post M&A integration, bringing together multiple siloed marketing groups, consolidating MarTech stacks, and restructuring as a shared services cross-functional team.

Marketing 109

Marketing Education MarTech ROI 109

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

JULY 13, 2022

Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Kissel was named to Cablefax’s “Overachievers Under 30” in 2015 and has a BA in Integrated Strategic Communications from the University of Kentucky.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech

JUNE 24, 2024

The results have been impressive enough for marketers like me to take notes, so I’ve curated all the best findings to share with you. Impressively, Klarna has integrated AI “copilots” at every stage of its marketing workflow — from ideation and text generation to image creation and analytics.

Marketing 118

Marketing Click Through Rate Impressions MarTech 118