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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

MarTech 79
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76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

BlackBerry, which provides intelligent security software and services to enterprises and governments around the world, is offering free availability of secure communication solutions to businesses by enabling a secure, productive and connected environment for workers. BlackBerry (software). HubSpot (software, tools). Jamm (tool).

Marketing 128
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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

Here are the top five areas that businesses typically outsource: Information Technology (IT): IT is one of the most commonly outsourced areas. This can include SEO, PPC advertising, content creation, social media management, and more. Regular communication and reporting ensure transparency and allow for ongoing optimization.

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Optimize Your Lead-to-Sale Process: A Data-Driven Guide to Closing More Deals

Single Grain

A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth. Today’s process typically encompasses four interconnected stages: Lead generation : Attracting potential customers through content marketing, social media, SEO, advertising, and other channels.