Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

Marketing 108

Marketing Brand Awareness Machine Learning GDPR 108

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. maplesky.io

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

NOVEMBER 13, 2024

Or consider a campaign that uses machine learning to self-optimize, improving over time. Dig deeper: Why your marketing team needs training, not just tech, in the age of AI Communication skills Effective communication will be essential to managing Autonomous Marketing Pipelines, as they represent a significant change.

Marketing 120

Marketing Communications Machine Learning Audience 120

InMobi

MARCH 11, 2025

How Agencies Choose the Right Mobile AdTech Partners Agencies assess the following capabilities of the AdTech Partners: AI-Driven Targeting & DSP Integration: Agencies seek partners with robust machine learning capabilities to analyze first-party and third-party data for precise audience segmentation.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. In their book “Marketing Artificial Intelligence, AI, Marketing and the Future of Business,” Paul Roetzer and Mike Kaput say that future marketers need proficiency in data, technology and communications.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

JULY 26, 2024

AI and ML: Revolutionizing customer journeys Artificial intelligence (AI) and machine learning (ML) are pivotal in crafting seamless, individualized customer journeys. AI-driven personalization engines : Integrate solutions like Dynamic Yield or Algolia to deliver hyper-personalized user experiences.

Marketing 124

Marketing SEO Retargeting Conversion 124

The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Federated learning can be applied in various industries beyond advertising.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

The Ad Tech Blog

OCTOBER 9, 2024

This article explores the key challenges and potential solutions for integrating federated learning into advertising technology platforms. Overview of Federated Learning Challenges Key Points Data Privacy: Ensuring user data remains private and secure. Communication Overhead: Managing the high communication costs between devices.

Ad Tech 130

Ad Tech Machine Learning Communications Education 130

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. This safe space builds a sense of community and supports the necessary shift in culture to drive adoption.

Marketing 119

Marketing Non-Profit Machine Learning MarTech 119

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It also knows about machine learning, marketing analytics, and Agile Marketing. However, the key to success lies in how you communicate with your AI co-pilot.

SEO 123

SEO Audience Education Machine Learning 123

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support.

Machine Learning 128

Machine Learning Conversion Retail Finance 128

Basis

DECEMBER 10, 2024

For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors. And though the technology holds significant potential for advertisers, its critical to remember that AI has long been foundational to programmatic advertising.

Agency 93

Agency Advertising Communications Machine Learning 93

AdvertiseMint

DECEMBER 15, 2024

The Rise of AI and Machine Learning AI in advertising and marketing will become essential tools in the digital marketing toolbox by 2025. Additionally, automation powered by machine learning can streamline marketing processes, reducing the need for manual intervention.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

JANUARY 16, 2025

The engine provides tools for data acquisition, machine learning operations and security. parcelLab launched pL Copilot, an AI assistant that helps teams optimize customer communications and identify areas for improvement in operations. It also launched an AI Email Editor to automate email personalization.

MarTech 110

MarTech Non-Profit eCommerce Machine Learning 110

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. Sounds great, right? That’s because it is.

Machine Learning 124

Machine Learning Marketing Agency ROI 124

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Step 2: Model Development Develop a predictive model using statistical tools and machine learning algorithms.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. This reduces the need for human intervention while maintaining accuracy in customer communication.

MarTech 84

MarTech Click Through Rate Machine Learning Banner 84

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Behind the scenes, AI and machine learning assist with segmentation as well as predicting the best messaging and send times.

Machine Learning 117

Machine Learning A/B Testing Marketing Audience 117

Martech Series

JANUARY 27, 2023

The AI content generator understands the intent of a message, optimizes what language will motivate and engage individuals, uses machine learning to generate unique narratives, refines that language for elevated performance, and then produces content that is hyper-personalized to inspire action. Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. They’ll do that via partnerships with companies including NetApp, Oracle, SAP, ServiceNow and, yes, Salesforce.

Marketing 71

Marketing Machine Learning Conversion Communications 71

The Ad Tech Blog

JULY 17, 2024

Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. Challenges include computational overhead and communication costs. How does federated learning work? The main challenges include computational overhead and communication costs.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Finally, a robust communication protocol between the central server and the participating devices must be implemented.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

Single Grain

JANUARY 17, 2020

Machine learning is a technology that analyzes vast amounts of data in order to discover trends and glean insights. It provides AI systems with the ability to automatically learn and improve. Deep learning is a subset of machine learning that is capable of learning from unstructured data without human supervision.

Machine Learning 126

Machine Learning Audience Fashion Marketing 126

Martech

OCTOBER 8, 2021

We can either let our customers give ourselves characters, or we can choose to define that personality and help shape the way that our customers interact with our communications.”. Building an always-on marketing machine. Your content should communicate all of the personality decisions you’ve made for your brand.

Communications 137

Communications Machine Learning MarTech Marketing 137

Martech

FEBRUARY 20, 2025

These features help teams personalize user engagement, optimize product communications analyze customer feedback alongside product usage data to discover engagement opportunities. The tool used machine learning, behavior insights, and crowd-sourced data to help sales teams target prospects with greater accuracy.

MarTech 75

MarTech Demand Side Platform Machine Learning Conversion Rate 75

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience.

Machine Learning 141

Machine Learning Communications MarTech Audience 141

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do. billion by 2030.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech Series

DECEMBER 7, 2022

Shield, the world’s leading communication compliance platform, today is proud to announce it has been chosen for the shortlist in the global 2022-2023 Cloud Awards program for its work in the SaaS and Security field. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

Machine Learning 81

Machine Learning Communications MarTech Marketing 81

Martech

MAY 14, 2024

Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning. Dig deeper: Goodbye to cookies: Digital advertising’s leap in the dark Targeting niche audiences with AI We can now exploit sophisticated machine learning models for bespoke and long-tail content targeting.

Machine Learning 111

Machine Learning Advertising Cookies Conversion Rate 111

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. in 2014, a platform built to transform the way businesses and consumers communicate over messaging applications. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

The Ad Tech Blog

MAY 29, 2024

This technology leverages machine learning algorithms and big data analytics to detect anomalies and potential threats, enhancing the security posture of industrial systems. By integrating AI into cybersecurity frameworks, organizations can preemptively identify and mitigate risks before they escalate into serious breaches.

Machine Learning 130

Machine Learning Education Manufacturing Information Technology 130

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation. Today, marketers can successfully transcribe their content in various formats. Article Forge.

Marketing 143

Marketing Machine Learning Conversion MarTech 143

Martech

MAY 27, 2022

So what I like and actually what I really like is presenting to clients and doing discovery meetings and some of those strategic pieces and communication pieces. Machine learning is one that I find is misused. Most people don’t need machine learning at all. What do you enjoy most about marketing?

Machine Learning 114

Machine Learning Marketing Education Communications 114

Martech

SEPTEMBER 28, 2021

This includes understanding the buyer and their business, demonstrating great communication skills, offering valuable customer insights, and focusing on what happens post-sale. These include machine learning and AI systems.

Machine Learning 124

Machine Learning MarTech Education Communications 124

Martech

JUNE 3, 2022

The biggest recent change in the global environment, the COVID-19 pandemic, increased the importance of digital communications in general and email in particular. Artificial intelligence and machine learning capabilities can surface useful insights that marketers may not know to look for. Deliverability management.

Marketing 140

Marketing Machine Learning ROI Communications 140