Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 85

MarTech Machine Learning eCommerce Communications 85

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Behind the scenes, AI and machine learning assist with segmentation as well as predicting the best messaging and send times. Click here to download!

Machine Learning 106

Machine Learning A/B Testing Marketing Audience 106

Martech Series

JANUARY 27, 2023

Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 Words were tagged to the most likely associated emotion as determined by the Persado Motivation AI Platform.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

OCTOBER 8, 2021

“One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation. “We Building an always-on marketing machine. Confidence. Call to action.

Communications 139

Communications Machine Learning MarTech Audience 139

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience.

Machine Learning 137

Machine Learning Communications MarTech Audience 137

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Watch the full presentation from MarTech here (free registration required). These include machine learning and AI systems. “Well, that was me.

Machine Learning 126

Machine Learning MarTech Education Communications 126

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Get MarTech! There are new bulk restrictions from major email platforms.

A/B Testing 127

A/B Testing Marketing Machine Learning MarTech 127

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation.

Marketing 143

Marketing Machine Learning Conversion Impressions 143

Martech

JUNE 3, 2022

When MarTech surveyed marketers for the 2021 MarTech Replacement Survey , they said technologies for email distribution and for marketing automation (a chief component of which is email), were the two top martech categories they had replaced over the previous 18 months. Get MarTech’s Email Marketing Periodic Table.

Marketing 140

Marketing Machine Learning ROI Communications 140

Martech Series

JULY 28, 2022

Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: Welcome to this MarTech Series chat, Laura, tell us about your marketing journey and what inspires you most about being in marketing today?

MarTech 85

MarTech Marketing Machine Learning SEO 85

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. For data scientists, predictive refers to machine learning-generated forecasts based on patterns.

Marketing 102

Marketing Machine Learning Finance Communications 102

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. in 2014, a platform built to transform the way businesses and consumers communicate over messaging applications. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

Martech

OCTOBER 28, 2024

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. By leveraging hyper-personalization , brands ensure that customers receive relevant, timely communication on the platform they engage with most.

Marketing 110

Marketing Machine Learning Conversion SEO 110

Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. Isn’t that just machine learning? What about ‘deep learning’?

Machine Learning 105

Machine Learning Food MarTech Conversion 105

Martech Series

NOVEMBER 3, 2022

Proceeds will be invested into Alethea’s machine learning SaaS platform, Artemis (in closed beta), by growing its engineering and data science teams. As a result, communicators and risk and intelligence teams have the insights they need to protect their brands, bottom lines, and market cap.

Finance 84

Finance Machine Learning Communications MarTech 84

Martech Series

DECEMBER 22, 2022

Using a suite of technology ranging from cloud-based Contact Center as a Service to AI-based chat analytics and machine learning, companies can quickly spot issues and emerging trends, identify process improvements and introduce automation to increase productivity. Errors in communicating by consumers and agents are reduced.

Machine Learning 87

Machine Learning Communications MarTech Cookies 87

Martech Series

FEBRUARY 2, 2023

Motivation AI is a class of enterprise generative AI technology that uses advanced machine learning (ML), natural language processing (NLP), and deep learning transformer models to understand intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech Series

DECEMBER 9, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website. The post AiAdvertising Launches Next-Generation Investor Website appeared first on MarTech Series.

Machine Learning 85

Machine Learning Communications MarTech Marketing 85

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. AI Opportunity Summary analyzes CRM data and communications and provides regular reports about what’s happening in the pipeline.

MarTech 66

MarTech SEO Machine Learning Impressions 66

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 119

Marketing SEO Retargeting Conversion 119

Martech

FEBRUARY 16, 2024

DCO leverages machine learning algorithms to decide which creative elements (ad copy, images, CTA) to adjust based on the firm understanding of the visitor’s identity compared against profiles in the CDP, all within milliseconds. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Machine Learning 115

Machine Learning eCommerce MarTech Communications 115

Martech Series

SEPTEMBER 29, 2022

Leverages machine learning to answer your calls in a natural language. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. The post Truecaller Launches AI-Powered Assistant to Filter Out Fraud and Scam Calls appeared first on MarTech Series.

Machine Learning 87

Machine Learning Communications MarTech Marketing 87

Martech

SEPTEMBER 21, 2021

capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Lead nurturing is the process of keeping prospects engaged with the brand through periodic, personalized communications or campaigns until they are ready to buy. Account-based marketing (ABM). Click here to download!

Marketing 123

Marketing Machine Learning Communications MarTech 123

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication.

Conversion 124

Conversion Machine Learning Communications Call for Action 124

Martech Series

NOVEMBER 25, 2022

That is why tech providers offering high-volume processing hardware with software that can communicate directly with legacy systems (or the cloud) have the upper hand in the battle to digitally transform the world’s companies. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Machine Learning 91

Machine Learning Healthcare ROI MarTech 91

Martech Series

JULY 12, 2022

SafeGuard Cyber, the leading provider of security and compliance solutions for today’s email and communication-based threats, has discovered a new information stealer targeting cryptocurrency investors in Telegram. ” SafeGuard Cyber detects attacks and identifies risk by understanding how humans interact and communicate.

Communications 83

Communications Machine Learning MarTech Marketing 83

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech! In your inbox.

Marketing 116

Marketing Brand Awareness Machine Learning Communications 116

Martech

MAY 14, 2024

Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning. Dig deeper: Goodbye to cookies: Digital advertising’s leap in the dark Targeting niche audiences with AI We can now exploit sophisticated machine learning models for bespoke and long-tail content targeting.

Machine Learning 100

Machine Learning Advertising Cookies Conversion Rate 100

Martech Series

JANUARY 19, 2023

Repustate reads and analyzes text and video content natively, transforming data through natural language processing, artificial intelligence and machine learning into business intelligence. “We We expect the financial impact to be immaterial to our previously communicated near term financial goals.

Machine Learning 88

Machine Learning MarTech Communications Media 88

Martech

MAY 27, 2022

So what I like and actually what I really like is presenting to clients and doing discovery meetings and some of those strategic pieces and communication pieces. Machine learning is one that I find is misused. Most people don’t need machine learning at all. What do you enjoy most about marketing?

Machine Learning 107

Machine Learning Marketing Education Communications 107

Martech Series

OCTOBER 14, 2022

Suite of Software Solutions Prevents Robocalls and Robotexts from Disrupting Communication Channels. RoboKiller Enterprise’s patented and proprietary AI and machine learning technology protects consumers from harmful robocalls and robotexts and has prevented over $400 million in losses to fraud.

Machine Learning 83

Machine Learning Communications MarTech Marketing 83

Martech Series

NOVEMBER 7, 2022

media and communications industries, already disrupted by the rise of over-the-top (OTT) platforms, are undergoing technology transformations in response to growing demand for services, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

Media 84

Media Communications Machine Learning MarTech 84

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. Learn more here. The post Twilio launches new automation platform appeared first on MarTech. billion last October. ” Why we care. Two reasons.

Machine Learning 97

Machine Learning Communications MarTech Audience 97

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning?

Machine Learning 96

Machine Learning GDPR Search Advertising MarTech 96

Martech

SEPTEMBER 22, 2021

. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. More from the MarTech Conference >>. Learn more here.

Marketing 110

Marketing Machine Learning MarTech Conversion 110

Martech Series

SEPTEMBER 29, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. – Data Science & Machine Learning. ” Marketing Technology News: Finding the Communication Sweet Spot. Christopher Harrison, CEO at FullContact. These categories include: – Analytics.

Machine Learning 86

Machine Learning Marketing MarTech Communications 86