Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. For data scientists, predictive refers to machine learning-generated forecasts based on patterns.

Marketing 114

Marketing Machine Learning Finance Communications 114

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 126

Marketing SEO Retargeting Conversion 126

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Processing.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time. Processing.

Marketing 126

Marketing Manufacturing AutoMobile Machine Learning 126

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Processing.

Marketing 120

Marketing Non-Profit Machine Learning MarTech 120

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Language Profiles. Get the daily newsletter digital marketers rely on.

Communications 98

Communications Machine Learning MarTech Audience 98

Martech

JUNE 5, 2024

Dig deeper: AI transformation: How to prepare your marketing team Overcoming the limitations of out-of-the-box martech features While many martech platforms offer built-in AI features, they often fall short due to data silos. This might involve machine learning techniques such as clustering, classification or regression.

MarTech 118

MarTech Communications Machine Learning Conversion Rate 118

Martech

NOVEMBER 13, 2024

Or consider a campaign that uses machine learning to self-optimize, improving over time. Dig deeper: Why your marketing team needs training, not just tech, in the age of AI Communication skills Effective communication will be essential to managing Autonomous Marketing Pipelines, as they represent a significant change.

Marketing 122

Marketing Communications Machine Learning Audience 122

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. maplesky.io

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. B2B CMOs are making up for lost time as they pioneer innovative uses of data and martech to deliver faster and more measurable growth. Sounds great, right? Processing.

Machine Learning 126

Machine Learning Marketing Agency ROI 126

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. Processing.

Machine Learning 130

Machine Learning Conversion Retail Finance 130

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 103

MarTech Machine Learning eCommerce Communications 103

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It also knows about machine learning, marketing analytics, and Agile Marketing. However, the key to success lies in how you communicate with your AI co-pilot. Processing.

SEO 125

SEO Audience Education Machine Learning 125

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Behind the scenes, AI and machine learning assist with segmentation as well as predicting the best messaging and send times. Click here to download!

Machine Learning 119

Machine Learning A/B Testing Marketing Audience 119

Martech Series

JANUARY 27, 2023

Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 Words were tagged to the most likely associated emotion as determined by the Persado Motivation AI Platform.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

OCTOBER 8, 2021

“One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation. “We Building an always-on marketing machine. Confidence. Call to action.

Communications 139

Communications Machine Learning MarTech Marketing 139

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Watch the full presentation from MarTech here (free registration required). These include machine learning and AI systems. “Well, that was me.

Machine Learning 126

Machine Learning MarTech Education Communications 126

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. AI Opportunity Summary analyzes CRM data and communications and provides regular reports about what’s happening in the pipeline.

MarTech 80

MarTech SEO Machine Learning Impressions 80

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 133

Machine Learning Marketing ROI Demand Side Platform 133

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience.

Machine Learning 142

Machine Learning Communications MarTech Audience 142

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Get MarTech! There are new bulk restrictions from major email platforms.

A/B Testing 129

A/B Testing Marketing Machine Learning MarTech 129

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation.

Marketing 143

Marketing Machine Learning Conversion MarTech 143

Martech

JUNE 3, 2022

When MarTech surveyed marketers for the 2021 MarTech Replacement Survey , they said technologies for email distribution and for marketing automation (a chief component of which is email), were the two top martech categories they had replaced over the previous 18 months. Get MarTech’s Email Marketing Periodic Table.

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech Series

JULY 28, 2022

Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: Welcome to this MarTech Series chat, Laura, tell us about your marketing journey and what inspires you most about being in marketing today?

MarTech 85

MarTech Marketing Machine Learning SEO 85

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. in 2014, a platform built to transform the way businesses and consumers communicate over messaging applications. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

Martech

MAY 14, 2024

Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning. Dig deeper: Goodbye to cookies: Digital advertising’s leap in the dark Targeting niche audiences with AI We can now exploit sophisticated machine learning models for bespoke and long-tail content targeting.

Machine Learning 113

Machine Learning Advertising Cookies Conversion Rate 113

Martech

OCTOBER 11, 2024

Autonomous vehicles that process sensor data and make driving decisions in real-time using onboard computers without relying on constant communication with external systems. Evaluate what you already have You don’t necessarily need new martech or infrastructure. Identify where they can be enhanced by edge computing. Processing.

Machine Learning 67

Machine Learning Communications Retail Healthcare 67

Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. Isn’t that just machine learning? What about ‘deep learning’?

Machine Learning 107

Machine Learning Food MarTech Conversion 107

Martech

SEPTEMBER 21, 2021

capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Lead nurturing is the process of keeping prospects engaged with the brand through periodic, personalized communications or campaigns until they are ready to buy. Account-based marketing (ABM). Click here to download!

Marketing 131

Marketing Machine Learning Communications MarTech 131

Martech Series

NOVEMBER 3, 2022

Proceeds will be invested into Alethea’s machine learning SaaS platform, Artemis (in closed beta), by growing its engineering and data science teams. As a result, communicators and risk and intelligence teams have the insights they need to protect their brands, bottom lines, and market cap.

Finance 84

Finance Machine Learning Communications MarTech 84

Martech Series

DECEMBER 22, 2022

Using a suite of technology ranging from cloud-based Contact Center as a Service to AI-based chat analytics and machine learning, companies can quickly spot issues and emerging trends, identify process improvements and introduce automation to increase productivity. Errors in communicating by consumers and agents are reduced.

Machine Learning 87

Machine Learning Communications MarTech Cookies 87

Martech Series

FEBRUARY 2, 2023

Motivation AI is a class of enterprise generative AI technology that uses advanced machine learning (ML), natural language processing (NLP), and deep learning transformer models to understand intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech Series

DECEMBER 9, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website. The post AiAdvertising Launches Next-Generation Investor Website appeared first on MarTech Series.

Machine Learning 85

Machine Learning Communications MarTech Marketing 85

Martech

MAY 27, 2022

So what I like and actually what I really like is presenting to clients and doing discovery meetings and some of those strategic pieces and communication pieces. Machine learning is one that I find is misused. Most people don’t need machine learning at all. What do you enjoy most about marketing?

Machine Learning 116

Machine Learning Marketing Education Communications 116

Martech Series

SEPTEMBER 29, 2022

Leverages machine learning to answer your calls in a natural language. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. The post Truecaller Launches AI-Powered Assistant to Filter Out Fraud and Scam Calls appeared first on MarTech Series.

Machine Learning 87

Machine Learning Communications MarTech Marketing 87

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. Learn more here. The post Twilio launches new automation platform appeared first on MarTech. billion last October. ” Why we care. Two reasons.

Machine Learning 106

Machine Learning Communications MarTech Marketing 106