Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. FAQs are instrumental in developing key messages that will guide internal and external communications.

Marketing 126

Marketing Communications Audience SEO 126

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketing 115

Marketing Communications MarTech eCommerce 115

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 131

Marketing Communications Audience Entertainment 131

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. On another note, delving into Douglas James reviews can offer insights into the best practices and methodologies to adopt in the digital marketing. Were your engagement rates high? Did your followers grow?

Communications 219

Communications Media Audience Impressions 219

Adweek

SEPTEMBER 26, 2023

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.

Healthcare 322

Healthcare Marketing Communications 322

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

Marketing 132

Marketing eCommerce MarTech Education 132

Adweek

JANUARY 26, 2024

At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate.

Marketing 318

Marketing Entertainment Communications 318

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 129

Marketing CPL CPA Finance 129

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. However, old-school methods such as email marketing still hold significant value.

Audience 150

Audience Marketing eCommerce SEO 150

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing 137

Marketing Conversion Rate SEO Conversion 137

Adweek

DECEMBER 4, 2024

OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age.

Marketing 300

Marketing Communications Audience 300

Martech

AUGUST 2, 2024

The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s planning and budgeting season,” said no marketer ever. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Oh, goodie!

Marketing 111

Marketing Fashion Communications Conversion 111

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing 110

Marketing Click Through Rate Communications ROI 110

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Marketing 125

Marketing Machine Learning Conversion SEO 125

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Marketing 113

Marketing Machine Learning Finance Communications 113

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

SEPTEMBER 24, 2024

“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Understand, this is not just about having technical understanding.

Marketing 113

Marketing MarTech Communications 113

Adweek

OCTOBER 11, 2023

By day, Martinez is the managing director of marketing communications firm HausCo, providing senior-level counsel and overseeing. Argelia Martinez has managed that twice over--forging a career she is passionate about while turning her hobby into a successful side hustle.

Marketing 313

Marketing Communications 313

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Marketing 108

Marketing MarTech Communications ROI 108

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning.

Marketing 113

Marketing MarTech Communications Conversion 113

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Marketing 129

Marketing Audience Media Food 129

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Marketing 101

Marketing MarTech Communications 101

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing 121

Marketing Communications Machine Learning Audience 121

Adweek

JUNE 22, 2023

CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree.

Agency 300

Agency Marketing Communications Advertising 300

Martech

AUGUST 8, 2024

Marketers are already interacting with the deft and care of a personal shopper. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights.

Marketing 113

Marketing Communications Shipping Retail 113

Adweek

MARCH 1, 2023

WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald.

Marketing 307

Marketing Communications Media 307

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing 122

Marketing Public Relations Communications MarTech 122

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. For a newly converted customer, a gracious email thanking them may be appropriate.

Marketing 119

Marketing Communications Conversion Education 119

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately.

Marketing 115

Marketing Conversion Rate MarTech Communications 115

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Marketing 119

Marketing Non-Profit Machine Learning MarTech 119

Adweek

NOVEMBER 25, 2024

ADWEEK understands his remit will include marketing, corporate communications, and sponsorship. Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. Intuit confirmed the appointment but didn't comment further.

Marketing 260

Marketing Communications 260

Adweek

OCTOBER 16, 2023

Words like "addict" and "junkie" are used casually to communicate passion, but they're not synonyms at all--they're specific, and to a large part of the population, Thousands die from alcohol poisoning and drug overdoses in the U.S. Yet language used by both consumers and brands is barbed with terms linked to substance abuse.

Communications 310

Communications Marketing 310