Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking. Automatic workload planning.

Marketing 110

Marketing Communications Pharmaceuticals Conversion 110

InMobi

MARCH 11, 2025

leverages agency expertise to deploy tailored marketing strategies that bridge the physical and digital customer experience, ensuring seamless engagement across multiple touchpoints and consumer segments. Subscribe now to receive updates and insights that will empower your brand to thrive in today's dynamic market.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

MNTN

JANUARY 8, 2025

For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. Like any marketing channel, you need money to get started.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

MARCH 7, 2025

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when youre marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Marketing 123

Marketing Banner Retail Geo targeting 123

RevX

JANUARY 27, 2022

In reality, this is when app marketers should invest in it. Organic engagement rises to all-time highs, and app marketers assume that they don't need to invest in paid advertising. Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Want to keep a healthy app user base?

Retargeting 52

Retargeting eCommerce CPM Shipping 52

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

illumin

MAY 31, 2024

This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. PayPal just announced its new advertising business venture. And it’s not just PayPal.

Marketing 111

Marketing Retail Finance Ad network 111

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing 124

Marketing Conversion Conversion Rate SEO 124

Martech Series

SEPTEMBER 16, 2022

One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Single Grain

APRIL 8, 2020

.” As the length of the video goes up, the watch time drops : So instead of creating long videos in hopes to get the biggest bang for your buck, create succinct videos that get to the point and communicate your message quickly. Dive Deeper: The Ultimate Guide to Growing Your Business with Influencer Marketing. #6

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 123

Marketing Audience SEO Machine Learning 123

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Martech Series

FEBRUARY 9, 2023

Rising expectations also mean it’s now more difficult to differentiate, especially with consumers wanting to define their own experiences and communicate on their preferred channels. 82% of consumers expect an immediate response to sales or marketing questions. Incorporate retargeting to keep your brand top of mind.

Audience 72

Audience Retargeting Marketing Education 72

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.

Marketing 101

Marketing Real Estate Click Through Rate A/B Testing 101

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Advertising 52

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . This was probably the first most memorable DTC marketing campaign implemented by a large company in the 1990s.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. This means that a well-crafted Cyber Five marketing strategy, including effective Black Friday ideas for small businesses, is truly indispensable. How Can Marketers Use Data To Drive Better Annual Cyber Five Performance?

Marketing 104

Marketing eCommerce Retail Retargeting 104

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 120

Marketing Machine Learning Audience MarTech 120

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

FEBRUARY 9, 2024

For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. Like any marketing channel, you need money to get started.

Advertising 98

Advertising Marketing Retargeting CPA 98

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

MAY 24, 2022

As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way. Your retargeting ads should be ready to go, and now it’s time to really ramp up your messaging and offers. Serve retargeting ads directly on Connected TV for maximum impact. Four Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season.

Shipping 105

Shipping Retargeting eCommerce Conversion 105

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content. What Is a Content Marketing Funnel?

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

APRIL 3, 2023

In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy. hours daily So it’s vital that brands realize this reality and do their best to adapt their marketing efforts to meet their audiences where they are.

Media 98

Media Advertising Retargeting Brand Awareness 98

Basis

MAY 27, 2022

The American auto market has always been driven by emotional purchases: you see a car that you love; you drive it off the lot the same day. These circumstances raise two big questions for auto marketers : First, how do you advertise for products that are in dwindling supply? Automotive Marketing in the Current Landscape.

Marketing 94

Marketing Retail Audience Retargeting 94

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Marketing 105

Marketing Conversion SEO Conversion Rate 105

VideoWeek

JANUARY 13, 2025

“These companies are used to buying on Google, Amazon, Meta, and other OTT services, but they’re not used to our go-to-market structure,” said Colombo. And a lot are retargeting based on linear spots, or running exclusions to drive incremental reach.” “For sure, there is a big market.

Geo targeting 59

Geo targeting Retargeting Audience Advertising 59

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. As with any marketing investment, start with the end in mind. Visitors cared more than marketers about the site design but less about the need for a compelling brand story. How long since it was refreshed? Let’s begin.

eCommerce 114

eCommerce Education Communications Retargeting 114

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105