Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better. Why do both?

Marketing 112

Marketing Pop-Up A/B Testing ROI 112

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona.

Marketing 105

Marketing ROI MarTech Audience 105

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Build a brand that fuels demand.

ROI 119

ROI Finance Brand Awareness Conversion 119

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Marketing budgets as a percentage of company revenue also fell from 10.1%

MarTech 118

MarTech ROI Communications Marketing 118

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies.

MarTech 122

MarTech Communications SEO Conversion 122

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Marketing 122

Marketing Fashion ROI Communications 122

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 135

ROI Audience MarTech Communications 135

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Optimizing marketing campaign performance. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2. More efficient use of marketing budgets.

Conversion Rate 93

Conversion Rate ROI Conversion eCommerce 93

Martech Series

SEPTEMBER 15, 2022

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. The company employs a phased approach to help SMEs to get to market faster. SMEs can now take advantage of Magnolia’s 360-degree, solution-oriented approach to marketing.

Communications 92

Communications Marketing ROI MarTech 92

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.)

MarTech 114

MarTech Food Machine Learning SEO 114

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Turning Obstacles into Growth Opportunities Challenges can often present opportunities for full-service marketing agencies to redefine their value, showcase adaptability, and drive exceptional results. The key to long-term success?

Agency 66

Agency Marketing ROI Audience 66

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. Why it matters : Stakeholders need business results and operational ROI.

MarTech 89

MarTech A/B Testing Retail ROI 89

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. That may be why 70% of B2B marketers report that video is more effective than any other form of content for converting leads. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Determine if inbound marketing (e.g.,

Marketing 68

Marketing ROI Conversion Rate Conversion 68

Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.

Communications 104

Communications MarTech Marketing Finance 104

Martech

AUGUST 19, 2024

So I looked into what they are and how marketers can mitigate their impact. Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. This isn’t a job for marketing alone.

MarTech 117

MarTech ROI Marketing Communications 117

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Marketing 135

Marketing ROI Communications MarTech 135

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Conversion 127

Conversion Communications Marketing ROI 127

Martech

SEPTEMBER 6, 2024

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. While nobody can predict the future, one thing is certain: the future of marketing (and the world) is AI-powered.

Conversion 127

Conversion Marketing Education ROI 127

Martech

JULY 13, 2023

Communicating with your customers across channels is crucial to providing positive experiences. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech.

ROI 98

ROI Communications MarTech Marketing 98

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. One major theme was that even with AI’s rapid evolution, many marketers and organizations lag in adoption. Leadership did the same.

Communications 115

Communications Education Marketing ROI 115

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Use demographic data to identify fit Beyond engagement, understanding demographic data is key in evaluating how well a lead aligns with your target market.

Communications 119

Communications Conversion Conversion Rate Marketing 119

Martech

NOVEMBER 6, 2024

It’s a marketing coin. Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. This is why it makes perfect sense for marketers to harness the power of storytelling. Let’s flip a coin. He understands us and what we need.”

MarTech 120

MarTech Pop-Up Communications Manufacturing 120

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Machine Learning 127

Machine Learning Marketing Agency ROI 127

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

SEO 126

SEO Audience Education Machine Learning 126

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Marketing 145

Marketing Communications MarTech ROI 145

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Try this : Modern marketing requires a mix of digital and traditional strategies.

Education 115

Education Audience Conversion Rate Conversion 115

Single Grain

DECEMBER 30, 2024

Account-based marketing (ABM) can elevate your marketing results by targeting individual accounts with a higher chance of converting. Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. The right ABM agency can do more than achieve your marketing goals.

Agency 52

Agency Marketing ROI Communications 52

Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM marketers must create a personalized marketing campaign based on their target account list and unique firmographics, interests, and needs.

Marketing 52

Marketing ROI Conversion Rate Brand Awareness 52

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Martech

APRIL 18, 2023

Since it’s not as fresh as some peers, marketers may wonder whether LinkedIn can still bring a worthwhile ROI. However, like other marketing tools, what you get from the site greatly depends on what you put into it. Like your other marketing efforts, infuse your personal and company pages with personality.

Marketing 145

Marketing SEO ROI Audience 145

Martech Series

JANUARY 23, 2023

Marketing Technology News: RRD Survey: 7 in 10 Marketers View Economic Downturn as Strategic Opportunity to Gain Market Share The company’s development will enable workers to flawlessly collaborate with remote participants represented as lifelike avatars – including eye, face, and hand tracking – for a more authentic meeting experience.

Communications 93

Communications ROI MarTech Conversion 93

Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Marketing 115

Marketing ROI MarTech Communications 115

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 115

MarTech Marketing ROI Information Technology 115

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

Marketing 141

Marketing Machine Learning Communications ROI 141

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Advancements in modern marketing technology make it possible to centrally access this information and use it in marketing automation campaigns.

Marketing 123

Marketing eCommerce ROI Communications 123