Martech

OCTOBER 9, 2023

It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts. DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology.

MarTech 117

MarTech Communications Marketing 117

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

MarTech 104

MarTech Machine Learning Conversion Rate Conversion 104

Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. Pendo’s Pendo Listen centralizes customer feedback from disparate sources, applies AI to extract patterns and insights from the feedback, and enables product teams to set product strategies and communicate their plans to customers.

MarTech 108

MarTech Conversion Affiliates Audience 108

Martech

APRIL 30, 2024

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 100

MarTech Marketing ROI Data Management Platform 100

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Using segmentation to tailor communications and offers to individual preferences.

MarTech 96

MarTech A/B Testing ROI Conversion 96

Martech

FEBRUARY 27, 2024

Martech Vendors This is both an interesting and challenging time for vendors. The Martech landscape continues to grow and expand. The vendors that will succeed long term will use 2024 to lock down and communicate their AI strategy and plan to their customers. Get MarTech! appeared first on MarTech. In your inbox.

MarTech 106

MarTech Communications Marketing 106

Martech

NOVEMBER 6, 2024

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Processing.

MarTech 98

MarTech Pop-Up Communications Manufacturing 98

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. Iterable , a customer communication platform, released new features with enhanced AI capabilities. The post AI-powered martech news and releases: December 19 appeared first on MarTech. So, you know, it’s something to keep an eye on.”

MarTech 78

MarTech Communications Conversion Marketing 78

Martech

DECEMBER 12, 2024

Now, heres this weeks roundup of AI-powered martech releases: Keen Decision Systems joined MADTECH.AI This AI assistant can understand, empathize with, and engage with customers across multiple communication channels. The post AI-powered martech news and releases: December 12 appeared first on MarTech. Processing.

MarTech 62

MarTech Fashion Communications Marketing 62

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Is the data being sent automatically?

Marketing 98

Marketing Communications MarTech eCommerce 98

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 101

Marketing MarTech Communications ROI 101

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. In an era plagued by skepticism and distrust, authentic communication is more crucial than ever. With the rapid spread of news on social media, brands must be proactive in their communication strategies.

Public Relations 127

Public Relations Marketing ROI Communications 127

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members. Processing.

Communications 93

Communications MarTech Marketing Conversion 93

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Common challenges in securing buy-in Marketing leaders often face significant obstacles when advocating for digital marketing and martech investments. Be a clear, no-BS communicator,” he adds.

Marketing 111

Marketing Communications MarTech ROI 111

Martech

JANUARY 17, 2024

Spoiler alert: It turns out that it’s some of our old familiar marketing operations friends — alignment, communication, governance, automation and the right partnerships. These include: Types of communication that only and always occur within the PM tool. Get MarTech! chat, Slack, Teams, email). In your inbox.

Marketing 129

Marketing Communications Pop-Up Shipping 129

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. They bring structure to day-to-day work, streamline and automate workflows and enhance communication and collaboration across teams. Get MarTech! Register for free here.

Marketing 121

Marketing Communications MarTech 121

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e. Processing.

Communications 111

Communications Marketing MarTech 111

Martech

JANUARY 31, 2024

An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. There are still going to be goals you need to communicate to your team. This is tactical leadership.

Communications 112

Communications A/B Testing Pop-Up Finance 112

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. The post HubSpot to acquire conversational intelligence platform Frame AI appeared first on MarTech. Email: Business email address Sign me up! Processing.

Conversion 107

Conversion Machine Learning Communications MarTech 107

Martech

JANUARY 29, 2024

I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully. In your inbox.

Communications 118

Communications Audience Marketing MarTech 118

Martech

JANUARY 5, 2024

These communications need to be so well-integrated that it’s impossible to tell which function created them. Dig deeper: How to create case studies that sway B2B decision-makers You need to look at all the tools you have and organize a communication plan that focuses product interest through a single company, not departmental, lens.

Communications 113

Communications Conversion MarTech Marketing 113

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. The post appeared first on MarTech. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen. Prepare for possible compromises on UTM parameters.

Ad Targeting 107

Ad Targeting Communications Audience MarTech 107

Martech

AUGUST 26, 2024

Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high.

Marketing 135

Marketing eCommerce MarTech Education 135

Martech

OCTOBER 1, 2024

As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate. Salesforce would go on to correct both the scope and the start time of the incident in its communications throughout the day. But what users really wanted was information on the cause of the problem.

Communications 110

Communications MarTech Media Marketing 110

Martech

FEBRUARY 6, 2024

Sixty-eight percent said they only sign up “for text message communications from brands that I’m confident I want to buy from within the next year.” Get MarTech! The post 75% of consumers made purchases as a result of SMS marketing appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Marketing 118

Marketing Communications MarTech 118

Martech

DECEMBER 12, 2023

“It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference. How will I communicate DAM processes to users? Click here to take the survey 1.

Communications 114

Communications MarTech Marketing 114

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. Get MarTech!

Communications 119

Communications MarTech Audience Marketing 119

Martech

SEPTEMBER 24, 2024

In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. The architecture vision competency allows marketers to further understand how to use the available martech stack to improve both customer experience as well as internal marketing processes. Processing.

Marketing 100

Marketing MarTech Communications 100

Martech

MAY 29, 2024

Recently at The MarTech Conference , two marketing leaders discussed this precise task. That means marketing has to be aligned with sales by establishing common metrics and regular communication. Beyond all the metrics, Alex also finds it important to maintain communication with sales through regular meetings.

A/B Testing 112

A/B Testing Conversion Rate Marketing Communications 112

Martech

MAY 17, 2024

For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. crisis communications is about communicating with the media during times of crisis.

Communications 110

Communications Public Relations Media Brand Awareness 110

Martech

OCTOBER 18, 2023

Inconsistent communication (32%). Get MarTech! The post B2B buyers see persistent problems with tech vendors appeared first on MarTech. Buyers also have strong opinions about what they don’t want when working with B2B companies. The top deal-breakers include: Lack of transparency in fulfillment processes (48%).

eCommerce 121

eCommerce Communications MarTech Marketing 121

Martech

DECEMBER 4, 2024

The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. While I was relieved to resolve the issue after an hour of troubleshooting, the experience was anxiety-inducing due to the delayed responses and unclear communication from the virtual assistant.

eCommerce 113

eCommerce Retail Shipping Communications 113

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Email: Business email address Sign me up!

Marketing 119

Marketing SEO Retargeting Conversion 119

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. This type of terminology is great when you’re around people who live and breathe a topic as well as you do — it saves time and makes communication easier. So what can marketers do when communicating with leadership?

Marketing 117

Marketing Communications Brand Awareness MarTech 117

Martech

JANUARY 19, 2024

Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations. websites, apps, ecommerce purchases, email communication, etc.) that can also be leveraged to communicate with customers in real-time.

eCommerce 106

eCommerce Communications MarTech Marketing 106

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. The post Why B2B marketing must adopt B2C tactics appeared first on MarTech. Processing.

Marketing 127

Marketing Communications Audience Entertainment 127

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Content creator: To develop engaging content for automated communications.

Marketing 96

Marketing Click Through Rate Communications ROI 96