Martech Series

NOVEMBER 14, 2022

These new offerings will combine RingCentral MVP with Spectrum’s high-speed internet and network solutions to provide Spectrum’s small and medium-sized business customers–as well as Enterprise clients–access to a reliable, secure, and simple communications platform which will enable them to work productively from anywhere.

Communications 89

Communications Healthcare Education MarTech 89

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. If you can’t communicate its value, then it should be low on your priority list.

MarTech 110

MarTech Communications Impressions Conversion 110

Martech Series

JANUARY 19, 2023

Industry Expert Will Accelerate Growth and Innovation for Customer Communications Management Leader Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations, today announced that Anthony Bennett has joined the company in the new role of Chief Information Officer (CIO).

Communications 92

Communications Conversion MarTech Marketing 92

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

MarTech 113

MarTech Machine Learning Conversion Rate Conversion 113

Martech

JULY 3, 2024

What’s a martech vendor to do in this landscape where a martech solution purchase is like buying condiments? This ongoing explosion in martech has empowered businesses with tools for every conceivable need — from customer relationship management (CRM) and marketing automation to data analytics and personalization.

MarTech 130

MarTech Conversion Education Marketing 130

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses. Get MarTech! In your inbox.

MarTech 111

MarTech Conversion Communications Media 111

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. The post AI-powered martech news and releases: June 27 appeared first on MarTech. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools.

MarTech 98

MarTech eCommerce CPM Impressions 98

Martech Series

SEPTEMBER 22, 2022

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

Communications 81

Communications Agency Public Relations MarTech 81

Martech Series

JUNE 27, 2022

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, announces an integrated AV campus communication solution, ATTENTION!, The campus communication system natively integrates via the CleverLive app, included on all displays offered by Mimio and Clevertouch.

Communications 77

Communications MarTech Marketing 77

Martech Series

SEPTEMBER 15, 2022

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services. “Our

Communications 92

Communications Marketing ROI MarTech 92

Martech Series

OCTOBER 21, 2022

Extend offers the industry’s simplest and most flexible way to bring mobile unified communications to the entire distributed workforce of any company. Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. That means it requires no apps or special phone clients and no training.

Communications 86

Communications MarTech Marketing 86

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. Enter the experimental marketer.

MarTech 115

MarTech Marketing Communications Education 115

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 111

MarTech Conversion Rate Finance Conversion 111

Martech

JULY 8, 2022

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Director of Product Management – Martech/ABM @ Databook (U.S. The post The latest jobs in martech appeared first on MarTech.

MarTech 128

MarTech Communications Marketing 128

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Of course, policing the cadence of emails is nothing new. Quote of the day. “I

Communications 98

Communications ROI MarTech Marketing 98

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. For B2B marketers, the contextual breadcrumbs are there to discern intent, but they often sit within publishers who serve as important hubs for business intelligence and a sense of community.

Communications 98

Communications MarTech Agency Marketing 98

Martech Series

FEBRUARY 13, 2023

ReliaQuest, the force multiplier of security operations, announced that Kim Hill was named Chief of Staff and Head of Corporate Communications. Kim’s communications skills, leadership experience and history with ReliaQuest make her the perfect addition to our team.” Kim is uniquely qualified to support us in this way,” Murphy said.

Communications 77

Communications MarTech Media Marketing 77

Martech

OCTOBER 9, 2023

It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts. DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology.

MarTech 123

MarTech Communications Marketing 123

Martech Series

JANUARY 10, 2023

Lederne – The Norwegian Trade Union for Managers and Executives signs with Agillic for more personalised and data-driven marketing communication. While providing legal assistance, advisory, professional networking & training to their members, Lederne aims to be more personalised in their communication for a better member experience.

Communications 88

Communications Marketing MarTech 88

Martech Series

JANUARY 9, 2023

WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.

Communications 77

Communications MarTech Conversion Marketing 77

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. maplesky.io

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

SEPTEMBER 23, 2021

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity. Why effective communication is the catalyst of meeting new demands.

Communications 135

Communications Marketing Audience MarTech 135

Martech

APRIL 30, 2024

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 115

MarTech Marketing ROI Data Management Platform 115

Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. Pendo’s Pendo Listen centralizes customer feedback from disparate sources, applies AI to extract patterns and insights from the feedback, and enables product teams to set product strategies and communicate their plans to customers.

MarTech 113

MarTech Conversion Affiliates Audience 113

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 98

MarTech Communications Conversion Education 98

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 89

Communications Finance ROI MarTech 89

Martech Series

JUNE 16, 2022

Leveraging Areteans best practices and implementation expertise, enterprise and government organizations can deliver personalised customer conversations utilizing the prebuilt integrations between Pega’s Software and the Smart Communications Conversation Cloud.

Communications 78

Communications Conversion MarTech Marketing 78

Martech Series

OCTOBER 20, 2022

Customer Communications Management (CCM) Leader and their Insurance Customers to Share their CX Expertise During Joint Sessions. CIO perspectives from Smart Communications customers include Amy Bingham from Pekin Insurance, Cam Loeppky from Wawanesa Insurance and Tim Hays from Mountain West Farm Bureau and 360 Insurance.

Communications 74

Communications Conversion MarTech Marketing 74

Martech Series

JULY 26, 2022

Workshop, a delightful platform for distributing and measuring internal email and communications, has raised $5.2 “Evolving work styles and the shift toward hybrid workplaces have increased the importance of employee communication,” said BJ Hansen, Managing Director at McCarthy Capital. million in additional seed funding.

Communications 87

Communications MarTech Marketing 87

Martech Series

FEBRUARY 22, 2023

In partnership with The Harris Poll, the study shows deepening effects of poor communication on everything from productivity to stress, confidence, and job satisfaction. Effective communication is essential to meet new business, customer, and workforce demands as organizations navigate continued market pressures and workplace transformation.

Communications 84

Communications MarTech Marketing 84

Martech Series

JULY 19, 2022

The IDC MarketScape provides an assessment of cloud-based CCM application vendors that emphasize delivery of multichannel, personalized, and interactive communications to improve the customer experience. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Communications 93

Communications MarTech Marketing 93

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly. It is highly customizable, allowing businesses to tailor them to their specific needs.

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

SEPTEMBER 16, 2022

Satellite IM, a fully decentralized peer-to-peer communications platform at the forefront of data privacy, announced the launch of their communications platform that will allow users to chat directly in a secure, serverless and feature rich environment. Users will have access to private and secure messaging, group chat and video chat.

Communications 85

Communications MarTech Marketing 85

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. Are your martech investments truly paying off? Think about it.

MarTech 104

MarTech Shipping Communications Marketing 104

Martech Series

FEBRUARY 8, 2023

Establishing itself as a central work hub and virtual headquarters, Zoho Workplace is a unified office platform that combines collaboration, productivity, and communications tools. All of that together is really improving the communication throughout our entire company.” Professional is $6 per user per month.

Communications 79

Communications MarTech Audience Marketing 79

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. ZapScale’s Campaigns feature for its customer success platform provides hyper-personalized communication and precision targeting for email campaigns. The post AI-powered martech news and releases: September 19 appeared first on MarTech. Processing.

MarTech 61

MarTech Audience Communications Conversion 61

Martech Series

DECEMBER 6, 2022

Branded communication provider now helps more than 1K enterprises improve customer experience through branded calling. The latest enhancement to the Digital Communication Exchange also helps lay the foundation for future industry solutions such as Rich Call Data.”. 5000 list of fastest-growing private companies in America.

Communications 81

Communications MarTech Marketing Advertising 81