Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

MarTech 71

MarTech Communications Marketing Media 71

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. parcelLab launched pL Copilot, an AI assistant that helps teams optimize customer communications and identify areas for improvement in operations.

MarTech 110

MarTech Non-Profit eCommerce Machine Learning 110

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. Iterable , a customer communication platform, released new features with enhanced AI capabilities. The post AI-powered martech news and releases: December 19 appeared first on MarTech. So, you know, it’s something to keep an eye on.”

MarTech 99

MarTech Communications Conversion Marketing 99

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 87

MarTech Demand Side Platform Machine Learning Conversion Rate 87

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Is the data being sent automatically?

Marketing 114

Marketing Communications MarTech eCommerce 114

Martech

JANUARY 16, 2025

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. Communication. Engineers and technical experts are often not the best communicators.

MarTech 61

MarTech Communications Education Marketing 61

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members. Processing.

Communications 105

Communications MarTech Marketing Conversion 105

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 108

Marketing MarTech Communications ROI 108

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. ZapScale’s Campaigns feature for its customer success platform provides hyper-personalized communication and precision targeting for email campaigns. The post AI-powered martech news and releases: September 19 appeared first on MarTech. Processing.

MarTech 59

MarTech Audience Communications Conversion 59

Martech

DECEMBER 12, 2024

Now, heres this weeks roundup of AI-powered martech releases: Keen Decision Systems joined MADTECH.AI This AI assistant can understand, empathize with, and engage with customers across multiple communication channels. The post AI-powered martech news and releases: December 12 appeared first on MarTech. Processing.

MarTech 59

MarTech Fashion Communications Marketing 59

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. In an era plagued by skepticism and distrust, authentic communication is more crucial than ever. With the rapid spread of news on social media, brands must be proactive in their communication strategies.

Public Relations 128

Public Relations Marketing ROI Communications 128

Martech

JANUARY 30, 2025

A community of glass houses. — Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. aiCMO released an AI-powered marketing solution designed to enhance brand communication through strategic messaging and automation. No one disputes that. Email: Business email address Sign me up!

MarTech 68

MarTech Education Conversion Communications 68

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e. Processing.

Communications 116

Communications Marketing MarTech 116

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: The 4 secrets of effective communication How do you ensure appropriate collaboration when writing FAQs?

Marketing 125

Marketing Communications Audience SEO 125

Martech

SEPTEMBER 24, 2024

In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. The architecture vision competency allows marketers to further understand how to use the available martech stack to improve both customer experience as well as internal marketing processes. Processing.

Marketing 112

Marketing MarTech Communications 112

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. The post Welcome emails lift KPIs: Best of the MarTechBot appeared first on MarTech.

Click Through Rate 106

Click Through Rate Conversion Rate Impressions Communications 106

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads. Processing.

Retargeting 122

Retargeting Ad Targeting Manufacturing Communications 122

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

MarTech 115

MarTech Marketing Communications Media 115

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. The post appeared first on MarTech. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen. Prepare for possible compromises on UTM parameters.

Ad Targeting 110

Ad Targeting Communications Audience MarTech 110

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

MarTech 114

MarTech Communications Marketing Conversion 114

Martech

OCTOBER 1, 2024

As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate. Salesforce would go on to correct both the scope and the start time of the incident in its communications throughout the day. But what users really wanted was information on the cause of the problem.

Communications 112

Communications MarTech Media Marketing 112

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Content creator: To develop engaging content for automated communications.

Marketing 109

Marketing Click Through Rate Communications ROI 109

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Dig deeper: What’s the difference between agentic AI and generative AI? Give it a try.

Marketing 115

Marketing Conversion Rate MarTech Communications 115

Martech

JUNE 5, 2024

Dig deeper: AI transformation: How to prepare your marketing team Overcoming the limitations of out-of-the-box martech features While many martech platforms offer built-in AI features, they often fall short due to data silos. Data analysts Data visualization : Creating clear and informative visualizations to communicate data insights.

MarTech 116

MarTech Communications Machine Learning Conversion Rate 116

Martech

AUGUST 26, 2024

Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high.

Marketing 131

Marketing eCommerce MarTech Education 131

Martech

NOVEMBER 8, 2024

Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. 28:58: How do you avoid over-communicating with customers with email and push channels? 36:47: How effective is personalization?

A/B Testing 121

A/B Testing Marketing Communications MarTech 121

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Email: Business email address Sign me up!

Marketing 124

Marketing SEO Retargeting Conversion 124

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. The post HubSpot to acquire conversational intelligence platform Frame AI appeared first on MarTech. Email: Business email address Sign me up! Processing.

Conversion 112

Conversion Machine Learning Communications MarTech 112

Martech

OCTOBER 25, 2024

However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Dig deeper: Weighing the pros and cons of out-of-the-box martech 4. Leaders must communicate the benefits of genAI implementation to showcase its value to both customers and stakeholders. Processing.

MarTech 131

MarTech Communications Marketing Media 131

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Any business looking to take their customer communications to the next level can register today and start sending in launched markets or get ready to send in markets where operator coverage is imminent.”

Communications 106

Communications Conversion Marketing MarTech 106

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. The post Why B2B marketing must adopt B2C tactics appeared first on MarTech. Processing.

Marketing 130

Marketing Communications Audience Entertainment 130

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Communications 121

Communications Shipping Marketing MarTech 121

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement.

Conversion Rate 110

Conversion Rate Click Through Rate A/B Testing Conversion 110

Martech

NOVEMBER 5, 2024

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. To successfully reach customers, brands must leverage a multichannel outbound strategy which includes the phone,” said James Garvert, SVP of TruContact Communications Solutions at TransUnion.

Communications 112

Communications MarTech Marketing 112

Martech

AUGUST 20, 2024

His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. John plans to communicate detailed product information to the first group, propose discounts for those who purchase early and promise side-by-side consulting support as the product is deployed to the customer. Processing.

Marketing 125

Marketing Communications Education Conversion 125

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Conversion Rate 110

Conversion Rate A/B Testing Conversion Click Through Rate 110

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. The post Why marketing benefits when it provides forecasted guidance appeared first on MarTech. Processing.

Marketing 112

Marketing Machine Learning Finance Communications 112