Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 101

MarTech Marketing ROI Information Technology 101

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 112

MarTech ROI Healthcare Finance 112

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 89

Communications Finance MarTech ROI 89

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. When it comes to communicating marketing performance outside of marketing, less is more.

Communications 98

Communications MarTech Marketing Finance 98

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. Martech expertise : Proficient in martech tools and systems, enabling effective integration and utilization of AI.

MarTech 106

MarTech Communications Machine Learning Conversion Rate 106

Martech

APRIL 30, 2024

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 101

MarTech Marketing ROI Data Management Platform 101

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. Build a set of fully integrated solutions that can communicate with each other and readily share data. The need to measure ROI. appeared first on MarTech.

MarTech 88

MarTech Marketing ROI Communications 88

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Using segmentation to tailor communications and offers to individual preferences.

MarTech 97

MarTech A/B Testing ROI Conversion 97

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. In an era plagued by skepticism and distrust, authentic communication is more crucial than ever. With the rapid spread of news on social media, brands must be proactive in their communication strategies.

Public Relations 127

Public Relations Marketing ROI Communications 127

Martech Series

JANUARY 23, 2023

Harnessing next-gen conversation software, speakers will be empowered to communicate in the language of their choice, with listeners receiving live translation feeds in their native tongue. will optimize immersive collaboration beyond anything available in the current marketplace.

Communications 93

Communications ROI MarTech Conversion 93

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. What Is Email List Scrubbing? . Email List Scrubbing Best Practices. Manage bounce rate.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 97

MarTech ROI Communications GDPR 97

Martech

NOVEMBER 6, 2024

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology.

MarTech 98

MarTech Pop-Up Communications Manufacturing 98

Martech Series

JULY 11, 2022

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”. AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled.

ROI 80

ROI Marketing Conversion MarTech 80

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 102

MarTech ROI Impressions Communications 102

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 124

Marketing ROI MarTech Conversion 124

Martech Series

SEPTEMBER 13, 2022

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. As a child, I was particularly interested in engineering and building bridges, but once high school hit, I became increasingly drawn toward branding and communications.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 87

MarTech Fashion Retail Communications 87

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. It was the communication gap between the subject matter expert and the developer. I started as a Cobol programmer in the steel Industry in Sheffield.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. First, thank you for the opportunity to share my thoughts with your community. That’s going to be the most profitable situation for your organization and deliver the best ROI. I came to Appspace via an acquisition. As marketing.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech Series

DECEMBER 1, 2022

a leading integrated cloud communications platform, announced it has been named a Leader in the 2022 Gartner Magic Quadrant for Unified Communications as a Service, Worldwide1. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. 8×8 , Inc.,

Communications 65

Communications MarTech ROI Marketing 65

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 102

Marketing MarTech Communications ROI 102

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Five thoughts on the future of data in B2B marketing and martech?

MarTech 87

MarTech Marketing ROI eCommerce 87

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Is the data being sent automatically?

Marketing 98

Marketing Communications MarTech eCommerce 98

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. If you were wondering if these folks were just excited about the latest, shiny martech object, then guess again,” Neisser said. Image: Renegade.

Marketing 142

Marketing Communications MarTech ROI 142

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI. Still, challenges remain.

Marketing 116

Marketing ROI MarTech Communications 116

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Common challenges in securing buy-in Marketing leaders often face significant obstacles when advocating for digital marketing and martech investments. Be a clear, no-BS communicator,” he adds. Consolidate where you can.

Marketing 111

Marketing Communications MarTech ROI 111

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Email: Business email address Sign me up! Here’s why: Marketing impact can be a double-edged sword.

ROI 104

ROI Finance Brand Awareness Conversion 104

Martech

AUGUST 21, 2023

These range from increasing ROI and meeting data challenges to implementing AI technology. With less access to customer data and more regulated data practices, more B2C orgs also will be compelled to look hard at the ROI from retail media networks and other data collaborations via data clean rooms. Get MarTech! Priorities.

Marketing 97

Marketing ROI Retail Communications 97

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Content creator: To develop engaging content for automated communications.

Marketing 97

Marketing Click Through Rate Communications ROI 97

Martech Series

SEPTEMBER 21, 2022

The Forrester TEI study examines the potential return on investment (ROI) and business benefits organizations may realize by deploying Verint’s solutions that support an organization as it engages with today’s digital-first consumer. Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac.

ROI 84

ROI Healthcare MarTech Conversion 84

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table.

Marketing 140

Marketing Machine Learning ROI Communications 140

Martech

OCTOBER 12, 2021

“Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. On the marketers’ side, building that trust with customers can also grow value and ROI. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report.

Marketing 117

Marketing GDPR CPA MarTech 117

Martech Series

JULY 27, 2022

SafeGuard Cyber, the leading provider of security and compliance solutions for email and communication-based threats, announces automated response and multi-channel user onboarding with Microsoft Azure AD and Okta integrations for its security and risk management platform.

Communications 92

Communications ROI MarTech Marketing 92

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Impressions 113

Impressions Finance Marketing Non-Profit 113