Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 109

Marketing MarTech Communications ROI 109

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Content creator: To develop engaging content for automated communications.

Marketing 111

Marketing Click Through Rate Communications ROI 111

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Email: Business email address Sign me up! Here’s why: Marketing impact can be a double-edged sword.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 120

ROI Marketing Click Through Rate Impressions 120

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Effective visualization aids in decision-making and communicating findings to stakeholders. appeared first on MarTech.

A/B Testing 118

A/B Testing Marketing Conversion Rate ROI 118

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 134

ROI Audience MarTech Communications 134

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI.

Marketing 114

Marketing Finance ROI Ad Targeting 114

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Of course, policing the cadence of emails is nothing new. Quote of the day. “I

Communications 98

Communications ROI MarTech Marketing 98

Martech

JANUARY 7, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 103

Marketing ROI MarTech Audience 103

Martech

OCTOBER 2, 2024

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative. Higher conversion rates.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

AUGUST 19, 2024

The antidote for cost-conscious decision-makers is emphasizing value and ROI. Early adopters with high expectations Think back to the early days of the martech market. Take our brief 2024 MarTech Replacement Survey You can mitigate the risk with companies going through this by building strong relationships with key stakeholders.

MarTech 116

MarTech ROI Marketing Communications 116

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 113

MarTech Marketing ROI Information Technology 113

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. Martech expertise : Proficient in martech tools and systems, enabling effective integration and utilization of AI.

MarTech 118

MarTech Communications Machine Learning Conversion Rate 118

Martech

JULY 13, 2023

Communicating with your customers across channels is crucial to providing positive experiences. Click here to view more MarTech webinars. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech.

ROI 98

ROI Communications MarTech Marketing 98

Martech Series

SEPTEMBER 15, 2022

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services. “Our

Communications 92

Communications Marketing ROI MarTech 92

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. When it comes to communicating marketing performance outside of marketing, less is more.

Communications 104

Communications MarTech Marketing Finance 104

Martech

APRIL 30, 2024

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 113

MarTech Marketing ROI Data Management Platform 113

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. Build a set of fully integrated solutions that can communicate with each other and readily share data. The need to measure ROI. appeared first on MarTech.

MarTech 101

MarTech Marketing ROI Communications 101

Martech

JULY 19, 2024

Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Nike currently uses AI technology to analyze the emotional intelligence and traits of particular audience segments to create compelling narratives that offer the best ROI.

Marketing 126

Marketing Manufacturing AutoMobile Machine Learning 126

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 116

MarTech ROI Healthcare Finance 116

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 89

Communications Finance MarTech ROI 89

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. Two is always better than one and knowing how to perfect your communication across email and SMS can turn your brand into a prizefighter. That doesnt mean either one cant pack a punch by itself. Processing.

Marketing 111

Marketing Pop-Up A/B Testing ROI 111

Martech

MARCH 5, 2025

Dig deeper: Download MarTech’s buyer’s guide for marketing automation platforms (registration required) Identify critical marketing automation capabilities Next, identify and prioritize your software requirements and key capabilities. Download the Martech Intelligence Report for marketing automation platforms.

Marketing 67

Marketing ROI Conversion Rate Conversion 67

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult. Processing.

Machine Learning 126

Machine Learning Marketing Agency ROI 126

Martech

JANUARY 9, 2025

The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive. The post AI agents: 2025 predictions appeared first on MarTech. Gautam added: We’ll see this manifest in two key areas. Processing.

Conversion 126

Conversion Communications Marketing ROI 126

Martech Series

JANUARY 23, 2023

Harnessing next-gen conversation software, speakers will be empowered to communicate in the language of their choice, with listeners receiving live translation feeds in their native tongue. will optimize immersive collaboration beyond anything available in the current marketplace.

Communications 93

Communications ROI MarTech Conversion 93

Martech

OCTOBER 29, 2024

Develop a communication plan Communicate your organization’s AI perspective. Document processes, capture successful prompts and measure results to refine strategies and prove ROI. The post 5 ways jump start AI adoption appeared first on MarTech. Embrace AI literacy Start with education. Are you seeking efficiencies?

Communications 114

Communications Education ROI Marketing 114

Martech

OCTOBER 22, 2024

Communication preferences Leads that respond positively to certain communication methods (like email, direct messages or even phone calls) should have points added based on engagement channel fit. The post How to revamp your lead scoring strategy for 2025 appeared first on MarTech. Pain points If a lead’s behavior (e.g.,

Communications 118

Communications Conversion Conversion Rate Marketing 118

Martech

NOVEMBER 1, 2024

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup The current state of account-based marketing Up to 76% of marketers saw higher ROI with ABM than any other marketing strategy, according to research by the ABM Leadership Alliance and ITSMA. Siloed communication between sales, marketing and customer success.

Marketing 134

Marketing ROI Communications MarTech 134

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI Communications GDPR 98

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. What Is Email List Scrubbing? . Email List Scrubbing Best Practices. Manage bounce rate.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

DECEMBER 20, 2024

Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns. When your content clearly communicates value, is easy to consume and resonates with a specific audience, youll build trust and drive meaningful engagement. Takeaway Always ask, Is this worth someones time?

Education 114

Education Audience Conversion Rate Conversion 114

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Getting started Email sequences are more than just a way to send cold outreach — they’re a flexible tool that can automate almost any type of communication. The post Why you’re probably underutilizing email sequences appeared first on MarTech. Processing.

Conversion 116

Conversion Education ROI Communications 116

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 104

MarTech ROI Impressions Communications 104

Martech Series

JULY 11, 2022

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”. AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled.

ROI 80

ROI Marketing Conversion MarTech 80

Martech

SEPTEMBER 6, 2024

Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. Dig deeper: 6 ways to use generative AI for your marketing A call to action: Embrace the AI revolution Marketing and communications are undergoing a “once in a lifetime” transformation. Processing.

Conversion 126

Conversion Marketing Education ROI 126

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 91

MarTech Fashion Communications Retail 91