Adweek

JANUARY 22, 2025

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

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Adweek

OCTOBER 4, 2022

Being a great communicator, a great marketer, a great advertiser is the whole game. In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees.

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Adweek

JANUARY 30, 2025

Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is the first time in at least 15 years that the company has awarded its.

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Fuel Lines

JULY 6, 2023

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate.

Media 246

Media Communications Conversion Audience 246

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. This is where PR shines, connecting audiences to brands through earned media.

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Adweek

OCTOBER 24, 2024

50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive. The 2024 ANA Masters of Marketing Conference in Orlando, Fla.,

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Adweek

APRIL 28, 2023

For many of them, hypomimia--a loss or reduction of facial expressions--is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication. To provide better tools to navigate hypomimia, Brazilian-based.

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Media Communications 306

Adweek

OCTOBER 10, 2022

The Caribbean, often mentioned in global communications as an "attachment" to Latin America, is a massive archipelago that stretches just about 106,300 square miles between North and South America. The region boasts cultural vibrancy, spanning many different influences from around the world.

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Adweek

FEBRUARY 5, 2025

Falon Brown is leaving local TV to work as the communications director for East Baton Rouge Mayor-President Sid Edwards. Her firsthand experience in broadcast media, combined with a passion for community-driven storytelling, makes her an asset to the Mayor's Office as.

Communications 144

Communications Affiliates Media 144

Adweek

SEPTEMBER 20, 2024

Lance Frank was named head of communications for CBS News, Stations & Media Ventures. His promotion was announced Thursday by CBS News president and CEO Wendy McMahon and executive vice president of communications Chris Ender.

Communications 277

Communications Media Marketing 277

Adweek

APRIL 12, 2024

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication.

Entertainment 312

Entertainment Communications Audience Media 312

Fuel Lines

JUNE 12, 2019

During the past decade, technology and the rise of social media changed how people communicated. This led to a paradigm shift in the way professional service firms, such as advertising, digital, media and PR agencies, sold their services. I launched my blog in the early days of social media.

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Agency Media SEO Social Advertising 258

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

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Adweek

FEBRUARY 22, 2023

Section 230, the provision in 1996's Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week. And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of.

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Adweek

MAY 8, 2023

Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for.

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Communications Media 317

Seth Godin

JANUARY 23, 2024

Like all digital media that works, it’s sticky and has a powerful network effect. And, like all digital media that works, it gets corrupted. The magic of widespread media like the telephone, email and texts is that it’s an open API. Once someone sends you a text, you need to send one back.

Communications 135

Communications Media 135

Adweek

MARCH 15, 2023

Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.

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Adweek

JANUARY 23, 2025

Brown-West has a vast and varied background in integrated communications, media, and technology. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. She was.

Communications 288

Communications Agency Media 288

Martech

OCTOBER 24, 2024

These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Sociable AI made its Discovery tool free for public use.It

MarTech 119

MarTech Communications SEO Conversion 119

Adweek

JANUARY 23, 2025

Former Spectrum News 1 anchor Loretta Boniti will join the Department of State Treasurer as the Director of Strategic Communications and Media Relations. She is the new director of strategic communications and media relations under State Treasurer Brad.

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Communications Media 237

Adweek

MARCH 1, 2023

WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald.

Marketing 306

Marketing Communications Media 306

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Here are some you might use around M&A activity: General FAQs for any audience, including media.

Marketing 126

Marketing Communications Audience SEO 126

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. While social media users can comment, the experience for the majority of your audience is consumption of information.

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Audience Communications Media 299

Martech

NOVEMBER 4, 2024

We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 131

Marketing Communications Audience Entertainment 131

Adweek

OCTOBER 30, 2024

Skydance Media CEO David Ellison will control 100% of the Ellison family's voting interests in Paramount Global when the two companies' $8 billion merger closes in the first half of 2025, according to an amended filing with the Federal Communications Commission Tuesday.

Communications 256

Communications Media 256

Adweek

DECEMBER 5, 2023

Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. Loughnane will take up the position from Jan.

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Adweek

NOVEMBER 19, 2024

Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed.

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Adweek

DECEMBER 9, 2024

Maloney is a student at the University of Louisiana Monroe, majoring in Communications with a concentration in Integrated Media. Jadyn Maloney will be the new morning co-anchor for NBC and Fox affiliate KTVE-KARD in West Monroe, Louisiana.

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Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Martech

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. Interestingly, while email leads in preference, younger consumers also show a strong inclination towards social media channels.

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Shipping Communications Cookies Media 107

Martech

OCTOBER 1, 2024

As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate. Salesforce would go on to correct both the scope and the start time of the incident in its communications throughout the day. But what users really wanted was information on the cause of the problem.

Communications 113

Communications MarTech Media Marketing 113

Adweek

SEPTEMBER 5, 2022

Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign "Look Good, Lift Ugly" as it seeks a new social media lead. No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past.

Communications 264

Communications Media Advertising Marketing 264

Fuel Lines

NOVEMBER 20, 2022

Your skills and experience in social media have become even more important. Traditional corporate communication is beginning to give way to social communication. The time has arrived where communicating through social media is expected. The time has arrived where communicating through social media is expected.

Agency 257

Agency Communications Audience Media 257

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Big-budget advertising mix models: This scenario prioritizes media optimization and complex analytics and is tailored for advertisers with substantial media budgets.

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Marketing Finance ROI Ad Targeting 116

Adweek

JANUARY 3, 2024

It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially.

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Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company.

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Conversion Machine Learning Communications MarTech 113