Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects.

Marketing 102

Marketing ROI MarTech Audience 102

Single Grain

JULY 4, 2019

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! Eventually, as your brand grows, you’ll be able to charge a higher price point for products as you differentiate yourself from the competition, which ultimately leads to better ROI. Get A Free Consultation.

ROI 106

ROI Banner Audience Marketing 106

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Some companies, like Tomorrow.io, have marketers owning multiple specialties such as email, events and social media. How do they do it?

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Martech

DECEMBER 6, 2024

Developing effective social media content. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Social media content. However, the key to success lies in how you communicate with your AI co-pilot. Creating engaging imagery. Website copy.

SEO 123

SEO Audience Education Machine Learning 123

Martech

OCTOBER 22, 2024

Social media activity Following your company, engaging with your posts or sharing your content are critical indicators. Communication preferences Leads that respond positively to certain communication methods (like email, direct messages or even phone calls) should have points added based on engagement channel fit.

Communications 116

Communications Conversion Conversion Rate Marketing 116

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Since making the switch more than fifteen years ago, she has worked in different facets of media planning, wearing many hats. The key to her success?

Education 97

Education Ad Tech Media ROI 97

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. “And Heinz Meyer , director and owner, Orris Digital, said the media is taking a slightly extreme stance on this.

Cookies 123

Cookies Non-Profit Audience GDPR 123

Digital Remedy

APRIL 2, 2025

Strategic alliances with digital media activation partners with deep analytics and attribution capabilities can provide real-time insights, helping agencies fine-tune campaigns and maximize ROI. Communication is key to a successful partnership. Beyond scalability, cost savings and efficiency are key.

Agency 66

Agency Marketing ROI Audience 66

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. Unfortunately, traditional methods of social media analysis are no longer working. Virtual and augmented reality technologies. Source: NetBase Quid.

Media 101

Media Marketing ROI Communications 101

Ad Rants

OCTOBER 24, 2022

And it's not just for social media pages and YouTube ads. They expect modern sales tactics and communication techniques like video and live chat. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Modernize your Social Media Presence with Video.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI.

ROI 52

ROI Media Audience Click Through Rate 52

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

Media 52

Media Marketing Retail SEO 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

SEPTEMBER 6, 2024

Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. Dig deeper: 6 ways to use generative AI for your marketing A call to action: Embrace the AI revolution Marketing and communications are undergoing a “once in a lifetime” transformation.

Conversion 124

Conversion Marketing Education ROI 124

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. B2B buyers demand logical, ROI-driven decisions, that justify long-term investments, while B2C decisions prioritize convenience, aesthetics and trends.

Fashion 80

Fashion Audience ROI Media 80

Martech

MARCH 5, 2025

Assess the importance of a sophisticated social media presence, making social marketing management and integration critical. social media, blogging, SEO) is more important to your organization than outbound (email, SMS). Determine the kind of MAP needed Marketing automation is not a one-size-fits-all solution.

Marketing 66

Marketing ROI Conversion Rate Conversion 66

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Social media ads can be tailored to reach specific industries, job roles, and company sizes.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Social media ads can be tailored to reach specific industries, job roles, and company sizes.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

AUGUST 21, 2023

These range from increasing ROI and meeting data challenges to implementing AI technology. With less access to customer data and more regulated data practices, more B2C orgs also will be compelled to look hard at the ROI from retail media networks and other data collaborations via data clean rooms. Priorities. Get MarTech!

Marketing 98

Marketing ROI Communications Retail 98

Martech

APRIL 18, 2023

What started as a tool for job seekers to post resumes has morphed into a full-fledged social media network with over 900 million users. Since it’s not as fresh as some peers, marketers may wonder whether LinkedIn can still bring a worthwhile ROI. LinkedIn is over 20 years old. Above all, people are looking to solve problems.

Marketing 145

Marketing SEO ROI Audience 145

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations. The rewards are too great not to.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. These channels include email, mobile apps, websites, social media, SMS, and more. It’s what engages customers, inspires them, and keeps them coming back.

Marketing 120

Marketing eCommerce ROI Communications 120

AdvertiseMint

JANUARY 5, 2025

Common metrics include click-through rates, conversion rates , and return on investment (ROI). Whether it’s social media management , email marketing, or traditional methods like print and broadcast, it’s important to analyze where your audience spends most of their time. Which Channels Are Most Effective for Your Business?

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech Series

JULY 27, 2022

SafeGuard Cyber, the leading provider of security and compliance solutions for email and communication-based threats, announces automated response and multi-channel user onboarding with Microsoft Azure AD and Okta integrations for its security and risk management platform.

Communications 92

Communications ROI MarTech Marketing 92

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Types of media measured. What marketing attribution and predictive analytics platforms do. Data modeling and analysis.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. First, Horizon Media launched Green Thread , its B2B offering that uses data and insights from the Revenue Enablement Institute.

Media 71

Media Agency Ad Tech Brand Awareness 71

The Ad Tech Blog

APRIL 27, 2024

Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns. For instance, a marketer might have access to extensive data from social media interactions but lacks integration with e-commerce behavior or offline purchase data. How does predictive analytics improve marketing?

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Martech Series

SEPTEMBER 19, 2022

By this, I mean coaching, team-building, recruiting, and communicating. Outbrain Releases Keystone: A Holistic Business Optimization Platform for Media Owners. Veritone and iconik Partner to Power Media Organizations’ Digital Content Monetization Capabilities. Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs.

Marketing 95

Marketing Communications Machine Learning MarTech 95

Single Grain

OCTOBER 23, 2023

Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. I’ve always been quite communication-driven, so I just had to pursue Teatox full-time after that. It’s not trying to scale some sort of ROI.

Media 98

Media eCommerce Audience Marketing 98

Basis

MAY 23, 2024

And emerging research is providing insight into the true value that brand building efforts can yield, demonstrating the need for advertising leaders to both reconsider the connection between brand building and performance marketing, as well as how they communicate the value of these combined advertising efforts to key stakeholders.

ROI 98

ROI Brand Awareness A/B Testing Audience 98