Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

PubMatic

MAY 8, 2024

Industry-wide obstacles compound the situation, with heightened competition intensifying user acquisition efforts, decreasing display ad CPMs according to some publishers and the impending deprecation of device IDs posing a threat to targeted advertising.

Education 93

Education Communications Ad Tech Audience 93

AdvertiseMint

OCTOBER 20, 2023

The analytics that mobile marketing provides helps refine these efforts, leading to enhanced user engagement. Real-time Communication with Users: One of the significant advantages of mobile marketing is immediate engagement. Mobile advertising spending is expected to reach $413 billion by 2024.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Why do marketers need identity resolution platforms? The goal is to consider multiple signals like location and browsing history. More seamless customer experiences.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Digiday

NOVEMBER 1, 2022

Out of the viewers that saw three types of ads, 81% said the message was clearly communicated and 39% said the ads gave them new information. These numbers were slightly lower for viewers who saw one or two types of ads. The ad mix needs to be just right.

Brand Awareness 80

Brand Awareness Mobile Ads Media Communications 80

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

InMobi

OCTOBER 17, 2013

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

APRIL 12, 2022

How To Successfully Reach and Influence Gen Z As a mobile-first generation, the best way to get in front of and communicate with Gen Z is through mobile apps. And no one knows mobile like InMobi, as we have been pioneers in the realm of mobile advertising ever since the iPhone was first introduced.

Retail 69

Retail Food Mobile Ads Video Ads 69

InMobi

NOVEMBER 9, 2020

Sales & Discounts : Malaysians learn about sales predominantly through mobile ads, and family & friends. Shopping Outlook : Unplanned and impulsive shopping is on the rise among Malaysians this festive season.

Food 52

Food Mobile Ads Communications Audience 52

Martech

MAY 13, 2022

Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet. Texting feels more intimate than other forms of communication, so take advantage of that closeness to forge relationships with your customers. Concise copy is key on a tiny screen. Think outside the banner.

Marketing 121

Marketing Banner Retail Geo targeting 121

InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Monetize More

MAY 17, 2022

This is thanks to the huge numbers of gaming streamers who, thanks to playing a playable ad, might download and stream it to their followers. Here are a few playable ads examples. Playable mobile ads have a tendency to follow the same three-stage template: The Hook – This is the default screen of the ad.

Banner 52

Banner Mobile Ads Conversion Affiliates 52

illumin

FEBRUARY 20, 2024

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. This is not to be confused with mobile marketing, as mobile marketing is a more general term and encompasses mobile advertising and other forms of marketing communications.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

InMobi

SEPTEMBER 5, 2014

Research shows that of all forms of communication channels available on mobile device, 39% of Indonesian mobile users prefer messaging apps as the most preferred way to communicate, bypassing even social networks (21%). 97% of mobile users in Indonesia access messaging apps multiple times per day.

Communications 52

Communications Brand Awareness Mobile Ads Audience 52

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal. read on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Native Display Ad Spending ($84.57 Is Expected to Grow to $108.5

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Ad Colony

JUNE 7, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. The survey garnered a total of 650 respondents in the given regions in Q2, 2022.

Viewability 75

Viewability Video Ads Mobile Ads Audience 75

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

Advertising 52

Advertising Ad network Retargeting Ad Click 52

InMobi

AUGUST 19, 2014

Research shows that of all forms of communication channels available on mobile device, 44% of Indian mobile users prefer messaging apps as the most preferred way to communicate, bypassing even social networks (19%). 95% of mobile users in India access messaging apps multiple times per day.

Communications 52

Communications Brand Awareness Conversion Mobile Ads 52

InMobi

NOVEMBER 18, 2020

For one, 62% of Americans said they will be browsing and buying through mobile this holiday season. And, nearly half said they'd be buying more from mobile compared to last year. In addition, 53% said they discover new products through mobile ads. Yet again, this is where mobile data can be applied.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

InMobi

MAY 12, 2015

Mobile ads aren’t just art. They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Some with a shovel.

Rich Media 40

Rich Media Mobile Ads Education Entertainment 40

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

Ad Tech 52

Ad Tech Media Agency Audience 52

InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations.

Mobile Ads 40

Mobile Ads Audience Video Ads Communications 40

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

NOVEMBER 26, 2019

How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? Well over half have at least one child in their home, and over a third have at least some college education.

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

InMobi

AUGUST 29, 2012

Findings shows that 67% of users prefer mobile because œits easy to use, 66% say that they use mobile most because its constantly with them and 57% agree mobile device is most private way to consume information and communicate. Also, 58% of mobile mothers are comfortable with mobile ads.

Mobile Ads 40

Mobile Ads Entertainment Conversion Rate Conversion 40

InMobi

OCTOBER 29, 2021

How App Publishers and Advertisers Can More Effectively Communicate With End Users Around Privacy As our data shows, while advertisers and publishers find value in using additional personal data to power their in-app advertising efforts, consumers are largely unwilling to share their data. In particular, communication is key.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

AdvertiseMint

MAY 10, 2023

” Bard is designed to be a tool that can help people be more productive, more creative, and more effective communicators. Commercial scripts, ad copy, creatives and more have all been revolutionized. Ryan Reynolds recently created a Mint Mobile ad using Chat GBT.

Impressions 64

Impressions Mobile Ads Communications Conversion 64

InMobi

AUGUST 4, 2021

Here are a few ways mobile, as a media source, helps to bridge the digital and physical divide. Through mobile advertising, consumers can learn about new products and offers. Of all the people who are exposed to a typical location-based mobile ad campaign, about 66% of them will later make a purchase with that brand.

Retail 52

Retail Shipping Mobile Ads Media 52

InMobi

DECEMBER 14, 2020

To help them, InMobi conducted extensive research into the buying habits and mobile usage preferences of Latinx consumers in the U.S. In our latest report, Understanding Latinx Consumers and Their Mobile Usage in the U.S. , we dive into the data to explore how Latinx Americans shop, eat, communicate and conduct their lives online.

Audience 52

Audience Food Mobile Ads Video Ads 52

InMobi

FEBRUARY 19, 2016

Jason Gruber, SVP Product Management & Strategy, Rubicon Project “Programmatic buying will exceed 50% of mobile ad buys and will break out of its niche and become an established answer to marketer’s digital advertising goals this year. Video has already become the mobile ad unit of choice for both brand and performance marketers.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

This data will help you identify the problems lookalike audiences face, how your brand and ads will help solve them, what methods will help them find your brand, and what the best ad formats for your Facebook strategy will be. It involves communicating directly with the audience through text, images, and videos.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89