Communications Mobile Ads Rich Media 
Ad Beat
JANUARY 1, 2020
According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.
InMobi
OCTOBER 17, 2013
Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9
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InMobi
DECEMBER 30, 2013
The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic.
InMobi
APRIL 29, 2014
Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2
InMobi
MAY 12, 2015
Mobile ads aren’t just art. They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. . Some with a shovel.
illumin
FEBRUARY 20, 2024
These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. This is not to be confused with mobile marketing, as mobile marketing is a more general term and encompasses mobile advertising and other forms of marketing communications.
InMobi
APRIL 30, 2019
If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.
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