InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

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Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

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InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. After all, even the best ad will be rendered moot if it fails to appear.

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Digital Turbine

JUNE 6, 2022

To understand how consumers are engaging with mobile ads with greater ad attention and superior brand recall, Digital Turbine conducted research with GWI in six significant markets within the EMEA region. 38% of the majority said that video ads are the most effective format in terms of engagement.

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AdvertiseMint

JANUARY 8, 2024

With pay-per-click (PPC) or pay-per-impression (PPI), advertisers control their spending, making Facebook ad placements accessible for businesses of all sizes. Diverse ad formats. Facebook offers a variety of ad formats to cater to different marketing goals. Keep your ad copy clear, concise, and compelling.

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Digiday

FEBRUARY 26, 2023

Britt Cushing, OMD’s managing director and head of communications planning, added that the agency’s attention requirement calculator, leveraged through Omni, takes into consideration elements such as brand maturity, newness of the creative message and clutter in the ad’s environment to pick the best possible outcome.

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Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Invest in ad fraud prevention measures to protect your campaign budget.

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InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations.

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InMobi

DECEMBER 14, 2020

To help them, InMobi conducted extensive research into the buying habits and mobile usage preferences of Latinx consumers in the U.S. In our latest report, Understanding Latinx Consumers and Their Mobile Usage in the U.S. , we dive into the data to explore how Latinx Americans shop, eat, communicate and conduct their lives online.

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InMobi

FEBRUARY 19, 2016

Jason Gruber, SVP Product Management & Strategy, Rubicon Project “Programmatic buying will exceed 50% of mobile ad buys and will break out of its niche and become an established answer to marketer’s digital advertising goals this year. Video has already become the mobile ad unit of choice for both brand and performance marketers.

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InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. There are other key benefits to in-app ad formats too. weather, utilities and more.

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InMobi

SEPTEMBER 30, 2019

all at one place, and then use this data to communicate with them in a more personalized and relevant way. 3) User Acquisition Managers Have to Embrace Mobile-First Ad Formats What does good ad creative look like on mobile ? And, this is largely why video ads are becoming increasingly effective.

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SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

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Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. This pillar emphasizes the importance of maintaining user privacy , complying with data regulations, and transparency in data collection and usage.

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InMobi

APRIL 1, 2019

For example, while consumers had lots of options for communicating with friends online and sharing (and altering) photos digitally before Instagram came along, its simplicity in design and functionality caught on in a big way with people who prefer a simple, pared-down and engaging social media network.

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Single Grain

JUNE 30, 2022

Asking specific questions, such as the ones here, will help you gauge the effectiveness of the ad agency: How long have you been in business? Which ad platforms do you use? What are the modes of communication? What tools do you use to manage your ad campaigns? 5) Include Videos in Your Programmatic Ads.

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Single Grain

JUNE 20, 2023

Dive Deeper: Marketer’s Guide to Mobile App Advertising Mobile Device Dominance The phenomenon of mobile device dominance has led to an explosion in mobile activities such as shopping, streaming and gaming. If you’re ready to grow your business with mobile ads, Single Grain’s paid ads experts can help!?

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Kargo Acquires Ziggeo in Online Video Push.

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InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

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VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America.

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