illumin

FEBRUARY 20, 2024

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. This is not to be confused with mobile marketing, as mobile marketing is a more general term and encompasses mobile advertising and other forms of marketing communications.

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Basis

SEPTEMBER 28, 2022

In the context of today’s record-high inflation , brands need to clearly communicate the value of their product for consumers. Some brands have opted for an even bolder approach to communicating their value amidst inflation, by speaking openly with consumers about price increases and their justifications for these changes.

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InMobi

FEBRUARY 19, 2016

Video has already become the mobile ad unit of choice for both brand and performance marketers. In fact, consumption and spending will get bigger than anyone can even imagine in fact mobile video ad spends will have a significantly stronger growth rate than mobile display or mobile search advertising in the coming years.”

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Advertising Retail Mobile Ads Mobile Search 52