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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Mobile communications will further evolve as mobile operators continue to invest heavily in next generation mobile infrastructures.

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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

Marketers should utilize interactive rich media ads, which should be intuitive and unintrusive. Align your advertising content for moms to consume on their mobile devices. Tap into the creative side of moms by giving them control to customize how they communicate with your brand whether it’s Twitter, Facebook, e-mail, text, etc.

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Why should brands invest in video advertising?

Ad Beat

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . In short, video advertising is definitively a train that your brand cannot afford to miss.

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What Are Google Discovery Ads? (Everything You Need to Know)

Single Grain

Discovery Carousel Ads are designed with a series of swipeable images that together communicate what the ad is all about. To maximize the effectiveness of Discovery Ads, you should use a high-quality image that captures the real essence of the product or service. 3) Start a New Campaign Start a new Google Ads campaign from your ad account.

CPA 52
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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

The Main Digital Advertising Mediums and Channels. In this final section, we’ll look at the main digital advertising mediums and channels. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format. Examples include display, social media and TV advertising.