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8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy

Single Grain

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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6 Proven Advertising Strategies for Online Success

Single Grain

Google Ads lets you place ads on Google’s search results pages and other search partner websites. It’s also a promising avenue for remarketing and native advertisements. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

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Airbnb, Booking.com and VRBO: Analyzing the display ad strategies of big travel brands

Ad Beat

To answer all those questions (and more), we used Adbeat data to dive into the display ad strategies of three major property-booking platforms: Airbnb Booking.com VRBO Here’s what we found… Airbnb Ad spend and networks Our estimated data shows that Airbnb shelled out approximately $7.3

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Mobile communications will further evolve as mobile operators continue to invest heavily in next generation mobile infrastructures. billion in 2016.

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Why should brands invest in video advertising?

Ad Beat

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe.